Personal Branding and Online Presence

WhoAmI.com
Considering your online presence
Jo Alcock (@joeyanne)
Evidence Base at Birmingham City University

Workshop aim
To equip you with the skills and knowledge to
understand your personal brand and how to portray
this through your online presence.
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Overview
Section 1 - Marketing
Section 2 - Branding
Section 3 - Online Presence

MARKETING
Section 1

Do librarians need to market themselves?
Jo AlcockARLIS UK & Ireland Annual Conference 2013

What skills would you market?
Jo Alcock
Created at Wordle.net
ARLIS UK & Ireland Annual Conference 2013

Who would you market to?

Who would you market to?
•  Users
•  Library management
•  Organisation
management
•  Peers – internal and
external
•  Potential collaborators
•  Potential employers

Elevator pitch
•  30 second elevator pitch
•  Focused on your core
skills
•  Tailored for specific type
of person
•  Library user
•  Senior management
•  Peers (internal and
external)
•  Potential collaborators
•  Potential employers

Marketing – Summary
•  Librarians need to
market themselves to
variety of different
people
•  Share your strengths
•  Elevator pitch- 30
second summary,
tailored to specific
types of people

BRANDING
Section 2

Brand
“Brand is the intangible sum
of attributes, the promise,
the big idea and the
expectations that reside in
each customer’s mind about
a product, service or
company.”
Tina Thomas,
Edmonton Public Library

Personal branding
“It’s a mistake to think of
personal branding as an
end itself. A successful
personal brand is a by-
product of the successful
pursuit of one’s own
interest, contribution,
and networking in
librarianship.”
Bohyun Kim

Personal branding
Your brand is an extension of your personality.
What do you want people to think when they meet
you (in person or online)?

Joeyanne Libraryanne

Examples of personal brands

Examples of personal brands
“...my approach of blunt honesty and use of the phrases “basically,
don’t be an asshole” and “know which things you suck at””

Your personal brand
•  Choose 3 words or
phrases to describe the
brand you would like to
convey (be true to
yourself)
•  Discuss with the person
next to you how you
might convey that brand
- do they have any
ideas?

Branding - Summary
•  Your brand is an
extension of your
personality
•  Your brand is owned by
others, not you
•  Strong identity can
help ensure people
have right perception
about your brand

ONLINE PRESENCE
Section 3

Online presence – language style

Online presence – profersonal?

Online presence – visual style

Online presence – claim your name

Online presence – be consistent

Your online brand
•  How do your brand
values translate to your
online presence?
–  Language
–  Profersonal mix
–  Visual style
–  Names used

Online presence - Summary
•  Language
•  Profersonal mix
•  Visual style
•  Use of name
•  Be consistent

SUMMARY AND NEXT STEPS
Conclusion

Next steps
•  Consider your brand
values in your work
•  Show your brand values
in your online presence
•  Integrate your brand
values into elevator
pitch and practice in
different scenarios (to
users, peers, potential
employers)

Useful resources
•  The Practical Librarian - Manage your brand as a librarian
•  Andromeda Yelton - Personal branding for new librarians
•  Sam Wiggins (LibWig) - What's in a name?
•  Georgina Hardy - Judging a blog by its cover
•  Danah Boyd - Controlling your public appearance
•  Dave Fleet - How to ruin (or build) your personal brand
•  Bethan Ruddock – Swearing on Twitter
•  Bohyun Kim – Surprise! A personal brand is a by-product
•  Karen Schneider – Personal branding for librarians
•  Glenn Llopis – Personal branding is a leadership requirement, not a self-promotion campaign
•  Hiring Librarians – Does personal branding help?
All linked from http://bitly.com/bundles/joeyanne/6

Feel free to contact me
Jo Alcock
Evidence Based Researcher
@joeyanne
jo@joeyanne.co.uk

Image and screenshot credits
Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608
Tickbox – http://www.flickr.com/photos/lwvc/6306132745
Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294,
http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273
Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343
Elevator - http://www.flickr.com/photos/gsbrown99/4699892124
Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172
Branding - http://www.flickr.com/photos/simonbleasdale/2451637005
Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/
Seth Godin - http://www.sethgodin.com
Sacha Chua - http://sachachua.com/blog/
Jenica Rogers - http://www.attemptingelegance.com/
Brand - http://www.flickr.com/photos/id-iom/4614571079
Joeyanne Libraryanne online presence – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com
Namecheckr - http://www.namecheckr.com/
Screen printed hands - http://www.flickr.com/photos/smil/412996846
Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768
Thank you - http://www.flickr.com/photos/27282406@N03/4134661728

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