Cause Marketing for Nonprofits

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Presented By Joe Waters & Joanna MacDonald Cause Marketing for Nonprofits

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Every organisation needs to manage its relationships effectively, and social causes and non-profits are no exception to this. In most organisations, a CRM system would help manage this but often social causes avoid them because they are viewed as too expensive and too complicated to invest in. However, by investing in proper relationship management, a non-profit is able to drive more impact by sourcing more funding opportunities, building strong partnerships and provide more value to beneficiaries. Steven Power, Group General Manager and Bea Atienza, Strategy Director, at Wunderman, shares why causes and non-profits are potentially doing a disservice to their cause by not investing in an effective CRM system, no matter their scale.

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Many non-profits and social causes take the “we’ll take what we can” approach to their communications work, proving costly to the cause they are championing. However, a social organisation can make some key choices to selecting an agency partner and managing them effectively to deliver the right message. Seema Punwani, Senior Consultant at R3 Communication, will share valuable advice from the one of the world’s leading agency management consultants on how non-profits can effectively manage their agencies and communication partners.

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