This document summarizes a master's thesis on empowering brands through customer integration. The thesis establishes a framework for understanding the benefits of customer integration for brands based on a literature review and three case studies. It develops a classification matrix for different types of customer integration. The thesis finds that customer integration has the potential to boost various aspects of brand equity when aligned with brand identity. It also identifies success factors like a flexible culture and compelling user experience. The limitations prompt a need for further research with more cases to better understand relationships and potential negative aspects.