Slides from Taxonomy Boot Camp London 2016. Original abstract:
In taxonomy for information management or web publishing, you are limited by the shape of the content. However granular your terms, most CMSs are only designed to apply them to whole documents or pages. Yet some organizations have more complex content management needs. Regulated industries need legal approval for individual chunks of text. Technology or manufacturing companies with complex product families must support users by filtering and displaying only the relevant information. Any organization with significant amounts of web copy must link to and from that copy effectively to meet the goals of the site.
Structured content technologies are designed to meet these needs by managing and recombining smaller, templated chunks of content, typically stored as XML. Metadata is embedded in the content itself — from the whole document or page level to blocks within a page, and even to individual terms in a sentence. While these technologies are mature, the metadata that is used in them is often surprisingly unsystematic. Timely input from a professional taxonomist can provide enormous benefit in terms of content management and user experience.
This talk shows how taxonomies can be applied effectively to structured content authoring and delivery environments. An end-to-end use case will be demonstrated, including templated XML authoring, smart page-level and inline tagging, and personalized delivery to end users, tying together content from different teams in an organization. The audience will learn how the business benefits of taxonomy can be multiplied when applied to granular, structured content.
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Multiplying the Power of Taxonomy with Granular, Structured Content
1. Multiplying
the Power of Taxonomy
with Granular, Structured Content
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8. ”Show Me” app on phone
Support content on desktop
PDF user guide
We needed multichannel output
9. PDF
Enriched XTHML for
mobile app
author
interface
CCMS
topics
build maps
text and media
Publishing
engine: based
on DITA Open
Toolkit
DITA XML
• re-use/re-assembly
• cascade changes
Enriched XTHML for
corporate site &
internal KB
Component content management
— multichannel publishing
13. PDF
Enriched XTHML for
mobile app
author
interface
CCMS
topics
build maps
text and media
Publishing
engine: based
on DITA Open
Toolkit
DITA XML
• re-use/re-assembly
• cascade changes
Enriched XTHML for
corporate site &
internal KB
Component content management
— managing variability
16. Structured content approaches
encourage ad-hoc, local practices
Structured content tends to separate:
~ Profiling condition values
~ Variable IDs & values
~ Metadata terms stored in the content directly
~ CMS-level metadata
Markup often describes what should happen
to the content, not what it signifies!
17. Structured content approaches
encourage ad-hoc, local practices
Structured content tends to separate:
~ Profiling condition values
~ Variable IDs & values
~ Metadata terms stored in the content directly
~ CMS-level metadata
Markup often describes what should happen
to the content, not what it signifies!
18.
19. “There are no tools that pay attention to this sort of stuff today,
and until there is a strong driver to do markup in this way,
it won’t become popular”
21. My work on XML consulting/integration/dev.
— incl. taxonomy dev & application to
structured content at the section level
Partners, providing dynamic web
delivery for DITA XML
— incl. linking key terms to
glossaries & related content
intuitive, reliable XML authoring tool
— now, easy inline term tagging too,
powered by PoolParty concept
extraction API
Partners: I started playing with their
concept extraction tech & then moved
into the other features
— clients are integrating structured
content tech & other systems
40. The doc automatically links back
to the recipe, and the recipe
relates to “shave” and “blend”
41. Why this approach to links?
Why ask authors to identify concepts instead of
enriching automatically later?
~ Disambiguation
~ Correct usage
42. Why this approach to links?
Why ask authors to identify concepts instead of
enriching automatically later?
~ Disambiguation
~ Correct usage
Why not simply create direct hyperlinks to the
target page?
~ Fragile
~ Application-specific
43. More use cases for connecting
structured content + taxonomy
Area Example/s
Easier management of
content variability
Pharma or any other situation where a product
has multiple concurrent names
Improved content quality Technical content referring to parts of a machine:
• Are all parts covered?
• Do the parts that users enquire about most
often have sufficient coverage?
In-context relevant links • Glossary info defined in taxonomy
• Integration with PLM, where a click on a part
name brings up the relevant drawing/animation
Easy publishing of search-
engine friendly Linked Data
44.
45.
46.
47. Benefits to connecting granular,
structured content + taxonomy
Area Example/s
Easier management of
content variability
Pharma or any other situation where a product
has multiple concurrent names
Improved content coverage
quality
Technical content referring to parts of a machine:
• Are all parts covered?
• Do the parts that users enquire about most
often have sufficient coverage & effort spent?
In-context relevant links • Glossary info defined in taxonomy
• Integration with PLM, where a click on a part
name brings up the relevant drawing/animation
Easy publishing of search-
engine friendly Linked Data
• SEO for answers about products
• Aggregation to allow doctors the ability to see
drug info straight from manufacturers alongside
national guidelines on those drugs