Your agency can't push out content quick enough & production loops are getting tighter & tighter. An adaptive workforce is easier said than done, but if you don't begin integrating agile & lean thinking into your agency DNA, you're going to continue to go the way of the dinosaur (if you haven't already).

1. How agile & lean workflow will save
our dinosaur asses
Don’t Bring a Gun
to a Drone Fight

3. Welcome to
The Future...
Welcome to the Future

4. Things are
complicated.
Let’s admit that
we can no
longer predict
what your
brand will need
tomorrow...
let alone in a
year

5. “Everybody has
a plan until they
get punched in
the face.”
― Mike Tyson

6. PREDICTION
VS
DISCOVERY

7. AGILE vs WATERFALL

8. “There aren’t enough
bugs.”
-Sergey Brin
(Less Bugs=not shipping)

10. Algorithm
SOFTWARE = BRAND??
Quote

14. ••
Rod Trad
(RED THREAD)

17. “This company is yours to
steer. Toward opportunities and
away from risks. You have the
power to green-light projects.
You have the power to ship
products.”

18. This idea
doesn’t come
from a
brand
manager

19. (a
ovie)
agile m
n

21. STOCK & FLOW
Barkley Traditional System
Infernal Machine
Community Managers

24. 5 False Gods of
Agile Storytelling

25. 1.
Process
Is
Evil

26. Process is the Plan

27. “The only secret of
magic is that I'm
willing to work
harder on it than
you think it's worth.”
-Penn Jillette

28. 2.
Preciousness
(Stop screwing w/ it & SHIP
IT!!!)

29. 3.
If you build
it...
(Your content needs
distribution, or nobody is
going to see it)

30. 4.
They Love Us...
(Nobody gives a shit until
they need you, so context
becomes central)

31. (Instant gratification
is a virus)
5.