This document discusses factors that contribute to the success and failure of Filipino entrepreneurs. It identifies seven factors for success: 1) enjoying what they do, 2) clear knowledge in their field, 3) common sense, 4) self-confidence, 5) hard work and persistence, 6) creativity, and 7) leadership skills. It also lists eight factors for failure: 1) lacking a written plan, 2) starting a business for the wrong reasons, 3) not having dedicated people, 4) giving up too easily, 5) ignoring customer feedback, 6) underestimating the importance of marketing, 7) having the wrong product positioning, and 8) insufficient startup capital. The document provides explanations for each factor.