Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, ny United States
Beruf
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Webseite
blog.joelrubinson.net/
Info
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Tags
marketing research
marketing
digital marketing
media
brand tracking
social media marketing
digital
targeting
consumer segmentation
rubinson
advertising
multi touch attribution
programmatic advertising
digital media
brand
shopper marketing
insights
roas
roi
mta
shopper insights
social media strategy
arf
research transformation
tv
advertising roi
segmentation
#marketing
#datascience
reach and frequency
numerator
neustar
mma
brand growth
movable middle
marketing analytics
brand equity
branding
rct
ad effectiveness
ncs
frequent shopper data
nielsen
marketing evolution
catalina
programmatic
innovation
behavioral economics
iiex
cross-media
marketing rese
brand management
bigdata
data science
moneyballl
facebook
mobile marketing
social media
wharton
advertising and marketing
foa
levis
starbucks
social
old spice
loyalty
consumer
unilever
mobile
shelf back
retail
shopper
video
meta-analysis
effectiveness
mix
modeling
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Präsentationen
(21)Dokumente
(1)Gefällt mir
(49)Research plus digital equals marketing results proven
Joel Rubinson
•
Vor 6 Jahren
Logistic regression
Venkata Reddy Konasani
•
Vor 11 Jahren
Dmp demystified whitepaper_blue_kai
nich_marketing
•
Vor 12 Jahren
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital Advertising world
Karunakar Ravirala
•
Vor 10 Jahren
NewMR 2016 presents: 9 Big Applications of Big Data
Annie Pettit, Research Methodologist
•
Vor 8 Jahren
Media Planning & Buying (Traditional Media)
The Media Kitchen
•
Vor 9 Jahren
John Cain SXSW 2016 Sense and Respond
John Cain
•
Vor 8 Jahren
Verizon FIOS - Integrated Marketing Campaign
mc4707
•
Vor 11 Jahren
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
Greg Stuart
•
Vor 9 Jahren
Jon Puleston - Survey Research: The Science of ‘Prediction’
BAQMaR
•
Vor 9 Jahren
Shopper Behavior - Devora Rogers
Kristen Hansen
•
Vor 11 Jahren
CES 2015: 50+ Highlights for Marketers
David Berkowitz
•
Vor 9 Jahren
Consumer Decision Journeys
McKinsey on Marketing & Sales
•
Vor 10 Jahren
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
Vor 10 Jahren
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
Vor 11 Jahren
Social media intelligence, presented by Wendy Moe
SocialMedia.org
•
Vor 9 Jahren
The 21 Coolest Internet Of Things Gadgets
Bernard Marr
•
Vor 9 Jahren
Internet of Things
Vala Afshar
•
Vor 9 Jahren
How to moneyball marketing and marketing research
Joel Rubinson
•
Vor 10 Jahren
Big Data and Marketing Technology
Óscar Muñoz García
•
Vor 10 Jahren
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH
•
Vor 10 Jahren
A Statistician's View on Big Data and Data Science (Version 1)
Prof. Dr. Diego Kuonen
•
Vor 10 Jahren
How to Build SEO into Content Strategy
Jonathon Colman
•
Vor 11 Jahren
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh
•
Vor 13 Jahren
Digital Advertising Ecosystem 2010
Greg Stuart
•
Vor 14 Jahren
How Kellogg's Brands Work Their Digital Strategies
iMedia Connection
•
Vor 12 Jahren
A Framework for Social Analytics
Susan Etlinger
•
Vor 12 Jahren
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Jai Rawat
•
Vor 14 Jahren
What Google+ Means for Marketers: A View from Ford's Experience
Scott Monty
•
Vor 12 Jahren
Matt Esslinger Presentation
Mediabistro
•
Vor 12 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, ny United States
Beruf
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Webseite
blog.joelrubinson.net/
Info
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Tags
marketing research
marketing
digital marketing
media
brand tracking
social media marketing
digital
targeting
consumer segmentation
rubinson
advertising
multi touch attribution
programmatic advertising
digital media
brand
shopper marketing
insights
roas
roi
mta
shopper insights
social media strategy
arf
research transformation
tv
advertising roi
segmentation
#marketing
#datascience
reach and frequency
numerator
neustar
mma
brand growth
movable middle
marketing analytics
brand equity
branding
rct
ad effectiveness
ncs
frequent shopper data
nielsen
marketing evolution
catalina
programmatic
innovation
behavioral economics
iiex
cross-media
marketing rese
brand management
bigdata
data science
moneyballl
facebook
mobile marketing
social media
wharton
advertising and marketing
foa
levis
starbucks
social
old spice
loyalty
consumer
unilever
mobile
shelf back
retail
shopper
video
meta-analysis
effectiveness
mix
modeling
Mehr anzeigen