4 Pillars of enterprise search: User Segmentation and Context, Authoritative Content, Metadata/taxonomy, Digital Experience - UI/UX

1. Enterprise Search Strategy
Joel Oleson
Director Business Development
Konica Minolta Business Solutions ECM
@joeloleson

2. Agenda
Pillars of Search Strategy
• Context
• Content
• Metadata / Taxonomy
• User Experience

3. Search Apps are Killer Apps

4. 4
4 Pillars of Search Strategy
Context
“Know thy User”

5. 5

6. 6

7. Who Are You?
7

8. Context Matters in Business
8
Users need to find different
information depending on their
role, location, responsibility and
task at hand
Enterprise
content
Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction

9. SharePoint Demo: UCDenver - Context
9
http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx

10. User Segments

11. 11
4 Pillars of Search Strategy
Authoritative
Content

12. How Much Do They Actually Index?
12
5.6% 1%1.7%
Size of the Web
> 1,000,000,000,000 unique links to pages found

13. Anatomy of a bing search…

14. Anatomy of a Search
14
Revenue
$59.8 Billion Dollars in 2013
Relevancy
3000+ Engineers Tuning Relevancy
Internet search has changed expectations for enterprise search
Tagged
100,000+ keywords managed + SEO
Contextual
Dynamically driven results

15. SharePoint’s Algorithm
15

16. What is an Authoritative Source?
16

17. Tiered Ranking Strategies
17
Level 1: Authoritative Sources
Intranet, Official Corp, Policies
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content –
OneDrive +
Level 5: Highly Classified
Sensitive/Do Not Index
Level 2: Published “Polished”
DefaultSearch
DeepSearch 90% of queries
>1% of content
5% of queries
10% of content
2% of queries
40% of content
>1% of Searches
50% of content

18. Best Bets/Recommended Results

19. 19
4 Pillars of Search Strategy
Metadata

20. Classes of Search Users
20

21. Why Enterprise Search Projects Fail…
Rarely able to find
relevant data
• Research shows that a
minimum of 27 characters is
needed for enterprise search
to deliver relevancy
• The average search is only
1.2 words
21

22. 22

23. 23

24. Refinement vs. Exploration
24http://jeffwongdesign.com/2012/05/refinement-vs-exploration/

25. The New Role of Taxonomy – Noise Reduction
25

26. 26

27. 27
4 Pillars of Search Strategy
UX

28. http://www.cityoflondon.gov.uk/search/results.aspx?k=buckingham+

29. usa.denon.com
29

30. Millikencarpet.com
30http://www.millikencarpet.com

31. Marshfieldclinic.org
31

32. Reality for Some…
32

33. SharePoint 2016 Hybrid Search…. And Beyond!
•SharePoint 2016 Hybrid in IT Preview
•SharePoint 2013 Hybrid search
•Hybrid Delve
•Search Improvements in 2016…

34. How do you know it’s working?
34

35. 35
 Context - Know thy User
 Content - Authoritative
Content
 Metadata - Refinement
 Easy to Use - User
Experience

36. What You Can Do!
Grooming… Your Search Needs a Haircut.
Continually analyze, gather feedback and tune your search service and index
• Index and Enrich the RIGHT content.
• Remember Search the Killer app!
• Build Trust - Manage Top Authoritative Search Results
• Authority - Create and manage Visual Catalog of important items
• Deploy Managed Metadata then Use for Refinement
• Gather feedback. Review Search Reports