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S. C. O.
                 3 Secret Letters That Transformed Viral Marketing into
                                  a 6 Figure Biz for Me




Wednesday, March 23, 2011
The Foundation...



Wednesday, March 23, 2011
Channel Infancy



Wednesday, March 23, 2011
Whenever there's a
                 new marketing channel,
                     there's a lot of
                  unbridled excitement

Wednesday, March 23, 2011
A lot of bandwagon-
               hopping but not enough
                     quality info


Wednesday, March 23, 2011
The result is a lot of
                      noise but not enough
                              signal


Wednesday, March 23, 2011
Email Marketing
                                Search
                             Social Media


Wednesday, March 23, 2011
Viral Marketing was
                               once an infant


Wednesday, March 23, 2011
A sign of maturity is
                                  science


Wednesday, March 23, 2011
Measurements, analytics
                 and best practices


Wednesday, March 23, 2011
Email has CRM.
                      Search has SEO.
                   Social Media has SMO.


Wednesday, March 23, 2011
Viral Marketing Has
                                   SCO...


Wednesday, March 23, 2011
Social Content
                             Optimization


Wednesday, March 23, 2011
The science of
                   manufacturing content
                    with the maximum
                   chance of going viral.

Wednesday, March 23, 2011
It created a 6 figure biz
                          for me


Wednesday, March 23, 2011
3 Keys to Lucrative
                                   SCO


Wednesday, March 23, 2011
1) Piggyback on trends
                  through Creation and
                         Curation


Wednesday, March 23, 2011
2) Study what works
                       and give your target
                        audience more of it


Wednesday, March 23, 2011
3) Master the art of
                    the Incongruent Story


Wednesday, March 23, 2011
How are you going to
                       use SCO today?


Wednesday, March 23, 2011

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