Monetize your assets

Monetize Your Users Joel A. Kline Consultant & Associate Professor/Director of Digital Communications, Lebanon Valley College

What is Monetization? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why the term Users ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],… which I term the good, the bad, the ugly

The Good ,[object Object],[object Object]

The Bad ,[object Object],[object Object],[object Object],[object Object]

The Ugly ,[object Object],[object Object]

4 C’s of Monetization ,[object Object],[object Object],[object Object],[object Object]

Monetization Equation ,[object Object]

What Have We Learned - Value ,[object Object],[object Object],[object Object],[object Object]

What We Have Learned - Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object]

What We Have Learned - Targeting ,[object Object],[object Object],[object Object]

Questions ? Joel Kline [email_address]

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