Selecting the right type of logo design in an important step of logo designing process. Logo designer first conduct research on client's need and then choose an appropriate design. visit for more detail: http://robjanoff.com/applelogo/

1. The Characteristics of Different Types of Logo
In modern competitive market, every business wants a unique appearance. Logo designing is an art
that helps companies to stand out unique in market. Logo is not only a picture drawn using graphic
elements. But, it is an effective representation of company's functionality and beliefs. This form of art
has become an indispensable part of company's branding strategy. It provides visualization to brand
name. It is an effective way to create brand awareness because graphics make a long time impression
in viewer's mind.
The best logo is not just a simple picture with elegant colour contrast. Depending on diversified needs
and services of business, it comes in different sizes and needs. Understanding the basic classification
of logos helps the logo designer to choose the most suitable type that best represents the business.
Let us discuss some major types of logo.
Types of logo:
Wordmarks/typographic
Wordmark is composed letters of brand name. No messy colours and shapes are used in this design.
Fun is added to the brand name by using stylized font in elegant manners. Images can also be added
with fonts to make it more customized and impressive. Most of the technology companies use
Wordmark.
Emblem
In this type, emblematic symbols are used in combination with graphic elements and letters. Designer
need to be very careful while designing emblem to maintain its readability of brand name. Emblems
are the best to convey belief of company. It is mostly used by automobile and wearable companies.
Lettermark
It is the most commonly and interesting logo type. A lettermark is composed of either acronym of
company name or leading characters of brand name. This type is used when company name is too
hard to pronounce or too large to be used in design. The letter chosen must be able to represent
company in right way.

2. Combination mark
One of the best logo type. It is designed by combining a unique symbol with stylized font to make
brand impact. It works great even when the viewer is unfamiliar with the brand. It is descriptive and
straightforward design removes confusion.
Brandmark/ symbol
This is the most beautiful form of logo design. No letter or picture is used in this design. But only an
inspiring symbol associated with brand is used. The symbol is strong enough to present positive
attributes of company in elegant manner. This simple to look and complex to design logo requires high
degree of creativity. This is best to represent a global brand name.
Conclusion:
Logo is the pivot for making a brand name live in market. Therefore, selection of a right design matters
a lot for fruitful brand promotion. How much success a logo brings to business depends on
effectiveness of design. After selecting an appropriate type, it is important to design a perky logo that
can explain your business in right way in market. It must be simple to look, eye-catching, timeless,
versatile and expressive enough to convey company's message.