We talk innovation with Google, Spotify, Levis and more in this month’s Morning Zeitgeist presentation

2. In line with the vision of
Man Made Music, Morning Zeitgeist is
a continuation of the passion to find
and share the most innovative,
interesting and note-worthy
happenings in the music and tech
worlds.
We hope you enjoy!

3. Connected Clothing
3
Last Friday, Google announced Project Jacquard,
an initiative to design and experiment with smart
clothing using conductive yarn and woven
multitouch panels.
Levi’s has become the first clothing partner in the
movement and hopes that with this new type of
wearable people will spend more time interacting
with the real world and less time looking at their
phone.
Image Source: mobilesyrup.com
Imagine if by touching your jacket sleeve or pressing a
pocket a phone is silenced – or a tap on the
waistband scrolls througb your music library.

4. Connected Clothing
4
Project Jacquard
https://www.google.com/atap/project-jacquard/
CNN Money
http://money.cnn.com/2015/05/29/technology/google-smart-clothing/
Bloomberg View
http://www.bloombergview.com/articles/2015-05-31/google-s-project-jacquard-gets-it-right

5. OneSong
5
Your photo, video and message galleries
are powered by your social network, so
why not your music?
This platform aims to make music social
by allowing users to post “their song” – one
at a time – to their network. As friends do
the same, an “of the moment” playlist is
created for you to enjoy.
The social music app is currently available
for free, powered by Spotify Premium iOS
devices.
Users describe the platform as
“Instagram and Spotify’s cute little baby”…

6. OneSong
6
OneSong
http://oneso.ng/
Protein
https://www.prote.in/en/feed/2015/06/instagram-and-spotify-just-had-a-baby
Cool Hunting
http://www.coolhunting.com/culture/music-gets-social-with-onesong

7. MINI Augmented Vision
7
Mini/Qualcomm
Business Insider
Mini
Mini
Augmented vision could be
coming to your vehicle sooner
than you think. MINI is
working on tech that could
help you parallel park, see
blindspots and have directions
suspended on the road.
In a future-world of self-driving
cars, it will be interesting to
see how this fits in – and if the
accessory, which is being
billed as a lifestyle item,
catches on.

8. MINI Augmented Vision
8
Business Insider
http://read.bi/1J594f7
CNET
http://www.cnet.com/news/mini-augmented-vision-concept-puts-navigation-safety-in-your-glasses
The Verge
http://www.theverge.com/2015/4/19/8447813/mini-augmented-vision-concept-demo

9. Here Active Listening System
9
Via Kickstarter, Doppler Labs have
introduced a Here Active Listening System
which uses earbuds to control how you hear
the environment you’re in.
It connects wirelessly to your smartphone
for easy access to filters, presets and sound
effects that can change the volume and way
you experience concerts, stadiums and
even your daily commute – perhaps making
it somewhat bearable.
Prototypes have been tested at Coachella,
as well as by composer Hans Zimmer and
musicians Charles Yang and Tessa Lark.

10. Here Active Listening System
10
Kickstarter
https://www.kickstarter.com/projects/dopplerlabs/here-active-listening-change-the-way-you-hear-the
Consequence of Sound
http://consequenceofsound.net/2015/06/these-earbuds-allow-you-to-control-the-eq-of-live-music-events
Business Insider
http://www.businessinsider.com/here-earbuds-let-you-customize-how-the-world-sounds-around-you-2015-6

11. Smell Maps
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Kate McLean and other scientists are designing
“smell maps” to visualize areas of most odor-fixing
need. It’s a way to visualize / celebrate a sense
that is often overlooked in urban planning.
Imagine if sound maps were also part of a city
planning toolkit – a way to visualize the volume
and quantity of sounds in a given area. Can you
imagine what NYC would look like in that context?
Most likely, loud!

12. Smell Maps
12
Fast Company
http://www.fastcoexist.com/3046777/cities-are-home-to-billions-of-smells-can-we-map-them-like-landmarks
City Lab
http://www.citylab.com/tech/2015/06/mapping-your-citys-smells/394718
PSFK
http://www.psfk.com/2015/06/smelly-maps-city-maps-scents-kate-mclean.html

13. The Contagious Billboard
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Another morning, another early commute for
Brazilians. Using hidden motion sensor
technology, this multi-sensory billboard
created by Lew’Lara TBWA for Café Pelé
couldn’t help but get a reaction.
It monitors the people traffic around it, yawning
at the most optimum time to trigger a yawn in
others. The point? They sure could use some
coffee right now – which was brought out by
some pretty brand ambassadors.
How could billboards utilize sound to get a
reaction in unexpected places?
Andre Mezzomo

14. The Contagious Billboard
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AdWeek
http://www.adweek.com/adfreak/how-interactive-subway-ad-got-everybody-yawning-and-wanting-coffee-164957
Lew’Lara TBWA YouTube
https://www.youtube.com/watch?v=DoocrXEsLto
PSFK
http://www.psfk.com/2015/06/yawning-billboard-coffee-cafe-pele-experiential-marketing.html

15. Thank You.