1. BENTLEY “Politehnica”
UNIVERSITY University Timisoara
(UPT) (Romania)
Andrew Peppel
Joe Krawiec
Alin-Cosmin Staicu
Cristina Tit

2. Brian Krausz & Joe Gershenson
Yahoo!, Mozilla, TripAdvisor
Carnegie Mellon University
Mountain View, California
www.gazehawk.com

3. EYE TRACKING
How visitors view webpage
 Usability
 Advertising
 Heatmaps
 “Gaze Replay”

4. TECHNOLOGY
 Any modern web browser
 Web cam eye tracking
 Results in 5-10 days
 Test audience with Analysts

5. BUSINESS PLAN
Making it simple, only
need a Web Browser!
+

6. IT’S ALL ABOUT THE
DELIVERY
o Web Purchase for easy
transactions to customers
o Pricing plans for different
options
o 10 or 20 Person Survey

7. SUCCESS?
Reasons for success
 Valuable market research
 Need
 Quality
 Target Market
Competitors
• Crazyegg
• Eyeworks
• ITU gaze tracker