If you're starting a new podcast, you need the eyes in iTunes to propel your podcast into the spotlight. It takes quality content but also quality strategies. Check out the Podcast over at Entrepreneur Showdown (http://entrepreneurshowdown.com)

1. And Keep it There
PRESENTED BY:
ENTREPRENEUR SHOWDOWN

2. 
Located in the iTunes Store under Podcasts

Reserved for new shows TO the iTunes Library
 You could launch a show and not allow iTunes access
to it. Later, you allow iTunes access to your feed and
you will be “New and Noteworthy” in their eyes.

N&N is the first spot any podcaster listener
will hit when in the iTunes Podcast arena so it’s
the place to get the most eyeballs on your show
FAST!

3. Some Podcasts get MILLIONS of
Downloads.

4. 


Gain MAJOR Exposure – DAY 1 of your Show
Launching.
Quick Way to Test if your Show has an
Audience and an Interest.
Rub Elbows with some of the Top Podcasts out
there.

7. 
We had 50%-75% LESS Reviews than many of
our competitors, yet we stayed at the top of the
pack.

8. 
Focus on Getting Listeners to Hit the Subscribe
Button to automatically download all your new
episodes.
Call to Action for Listeners:
“Head over to iTunes and Click
Subscribe and that’s All. It’s
that Easy!

9. 




Go through iTunes and see which Cover
Photos catch your eye first.
What Colors do they Use?
Do they use Faces or just Pictures?
What type of Words are Used?
Does the Title make me want to Click?

10.  Title instantly grabs you, Use of a face allows you to make
instant connection with podcaster.
Use of face, Great Copy as
Everyone wants to take control of
their money.
Fun use of cartoon,
QUICK tips, lets listener know
It won’t drag on. Instant
Unique Selling Proposition:
“Become a Better Writer”

11. 




Interesting backdrop
Mix of Dark and Light colors
to catch the eye.
Use of faces, more trustworthy and
eye-catching. People relate to faces.
It talks about entrepreneurship but
seems to have some sort of competitor
factor.
Any other things that catch your eye?

12. 


Unless you can get many downloads right
away, a podcaster with no audience needs
multiple episodes.
Give new listeners a chance to experience your
show many times right away to get hooked!
Downloads are the key, so if there are 5
episodes compared to 1, you’re 5x more likely
to get multiple downloads from 1 person, Easy
Math!

14. “Podcasting, Bar None
Is the Hottest Thing in
2013 PERIOD.”
-Michael Stelzner
#1 Social Media Site
Social Media Examiner

15. 


Make Sure they are Names that usually will
share your material.
Leave other guests, unless they have truckloads
of pull, until after you drop out of N&N.
Go where the Eyeballs are, this is a marketing
strategy for getting your name out there. You
want to build the audience for AFTER you’ve
dropped out of N&N.

18. 

Find other podcasters, bloggers, journalists
who will promote your content.
HOW?


Mention them in your show and tell them about it.
Link to other sites and people you want to reach out.

19. 
Staying fresh in other’s minds is all about
PROMOTION!
Speak at local podcasting events
 Get interviewed on other shows
 Organize Meetups or help Influencers by Co-hosting
 Collaborate with other Podcasters on projects
(leverage their audience)
 Become friends with influencers and they may want
to feature you on their site!


20. 



Make sure your podcast has good SOUND
QUALITY!
Yes, you need good content but nothing is
more of a pet peeve to a listener than awful
sound.
Do a little investing in equipment.
You can find additional resources for
supporting your podcast HERE

21. 





Discover the WORST Mistakes top Podcasters made
when starting their podcast.
“The biggest mistake I made
was not charging earlier.”
- Andrew Warner
Founder of Mixergy
Hear the rest of Andrew’s and 7 Others, just head over to
the ENTREPRENEUR SHOWDOWN.

22. This is a Production of the Entrepreneur
Showdown Podcast.
Authors: Joe Cassandra and Dan Franks
Learn more at EntrepreneurShowdown.com