Joe Watkins

Sydney, Australia Australia

Marketing Manager: Digital, Social, Content & Innovation

Finance / Banking / Insurance

I am a marketer with experience in marketing, digital and corporate leadership. In my current role I am developing and enabling ANZ Wealth for social and content marketing as well as new segment marketing campaigns. Recently I led the Bankwest Digital Marketing team and improved efficiencies and volume across all consumer portfolios; previously I built the Digital and Social Strategy for Bankwest Business; and have driven best in class marketing while at IBM. Key skills: - Digital Marketing (search, email, digital media, marketing microsites, mobile marketing, affiliates) - Social Media Marketing - B2B & B2C Marketing - Marketing Strategy and Communications - Online Sales and e-commerc...