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YELP’S HIRING MACHINE: THE INSIDE OUT APPROACH


             Tuesday May 24th 2011
RACHEL WILLIAMS      ANDREW CERDA
RECRUITING MANAGER   RECRUITING SPECIALIST
Rapid Growth
Recruiter

 Coordinator
Technical      Arizona       Marketing &     SF/NY Sales
Recruiting      Sales          Admin            & Ops

    Lead                       Recruiting
                Recruiter                       Specialist
  Recruiter                     Manager
                 3 mos                           14 mos
   7 mos                        12 mos

     PM
               Coordinator     Coordinator
  Specialist
                 14 mos          13 mos
    5 mos

     ENG
               Coordinator
  Specialist
                 12 mos
    4 mos


  Recruiter
   2 mos


 Coordinator
   2 mos
Funny
  Useful
    Cool
Page 16
Page 17
Page 18
Page 19
Page 21
Page 22
Page 27
Page 28
Maximize Internal
 Resources:
 Yelp Site (banner
 ads), corporate
 Blog (employee
 profiles), Weekly e-
 mails (new openings),
 etc.
Page 36
“social
 recruiting
 strategy”
USER
GENERATED
 CONTENT
USER       INTERNAL
GENERATED   GENERATED
 CONTENT    CANDIDATES
USER       INTERNAL    EMPLOYEE
GENERATED   GENERATED    REFERRAL
 CONTENT    CANDIDATES    HIRING
LOOKING FOR      BEING      HIRED &
   A JOB      INTERVIEWED    DONE!
LOOKING FOR      BEING
                            HIRED   RECRUITING
   A JOB      INTERVIEWED
keep it simple, silly!
Start Early: Set-up &
  train employees as
  soon as possible.
Customize
  Invitations: Include
  links to training
  documents
Refreshers: Host
  additional trainings
  & keep things fresh
we’re always hiring
& we’re hiring aggressively
we’re always hiring
& we’re hiring aggressively



we’re always hiring
& we’re hiring aggressively
GOTTA     EXTRA     I NEED A
 EASY
         WORK IT   SPICY      DRINK!
BREEZY
          OUT      HIRING   LIKE, STAT!
GOTTA
 EASY
         WORK IT
BREEZY
          OUT
GOTTA     EXTRA
 EASY
         WORK IT   SPICY
BREEZY
          OUT      HIRING
GOTTA     EXTRA     I NEED A
 EASY
         WORK IT   SPICY      DRINK!
BREEZY
          OUT      HIRING   LIKE, STAT!
RACHEL WILLIAMS      ANDREW CERDA
RECRUITING MANAGER   RECRUITING SPECIALIST
RWILLIAMS@YELP.COM   ANDREWC@YELP.COM

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