3. List of a research or survey questions asked
to respondents, and designed to extract
specific information.
4. (1) collect the appropriate data.
(2) make data comparable and amenable to
analysis.
(3) minimize bias in formulating and asking
question.
(4) to make questions engaging and varied.
5. Define the topics with details of
information needed to answer research
question
Prepare a list of variables
Think ahead about analyzing the
information and statistics to be used.
Prepare first draft
Revise. Change technical terms. Use short
sentences.
6. Pre-test to find out how respondents
understand the questions
Further sorting out of words and phrases.
If possible, do a large pre-test.
Administer the questionnaire
7. Type of response format has implication for
analysis
Closed questions offer respondents a number
of defined response choices
Open-ended questions allow respondents
freedom to respond in their own way.
8. 1. Open-ended – Questions in which the
respondent answers in his own words
2. Closed-ended (or Fixed Alternative) –
Question in which respondent selects
one or more options from pre-
determined set of responses
Simple dichotomy Closed ended question
with only two response alternatives
Multiple Choice Closed ended question
with more than two response alternatives
9. There are two possible formats:
The Likert Type ( 7- points format): Strongly
agree; agree; undecided; disagree; strongly
disagree.
Forced Choice (4 - points format): Strongly
agree; agree; disagree; strongly disagree.
10. Long complex questions
Double-barreled questions
Leading questions
Double negatives
Jargon or abbreviations
Words with double meanings
Emotionally slanted questions
11. Objective is to gather information without
error or bias
Have standardized interview procedure from
one subject to another
Probing procedure should be uniform
12. Interviewers should have prior training for a
uniform approach
Gestures and body language should be given
particular attention
13. • Keep questionnaire short if possible, but not
too short that you sacrifice needed
information
• Do not over crowd questionnaire
• Provide decent margin space
• Use multiple- grid layout for questions with
similar responses
• Use good quality print paper.
14. • Use booklet form if possible
• Carefully craft the questionnaire title:
1. Captures respondent’s interest.
2. Shows importance of the study.
3. Shows interesting nature of the study.