3. Master Study Table of
Contents
• 1. Introduction to Storage and Industry Trends
• 2. Master Executive Summary
• 3. Scope of Work, Area Information and
Research Methodology
• 4. Demographic Methodology
• 5. Supply and Demand Analysis Methodology
• 6. Market Equilibrium Methodology
• 7. Proforma Methodology
4. Area Table of Contents
(each positive area has these inclusions)
• Each of the selected “positive” areas have the following data within
each subsection:
• Executive Summary
• Aerial Photograph
• Demographic Analysis
• Planning and Construction Analysis
• Storage Competitor Report
• Supply and Demand Analysis
• Equilibrium Analysis
• Lease Up Assumptions
• Preliminary Conclusions
5. Conclusion Methodology
• The unit mix for each area is the same as this will
allow the best “apples to apples” comparison from
positive area to positive area.
• This allows the broadest snapshot to compare the
feasible areas in general.
• Once the reverse study is completed, a full Phase
II Study will be completed, site specific.
6. Master Table of Findings
• Once a Reverse Study is complete, all findings are
shown on a side by side table so you can easily
distinguish the best site
Area
Delineation
Income Year 3
Stabalized
Per Square Foot
Average Income
Number of
Competing
Facilities
Units Available in
the market
Footage needed
to meet
equilibrium after
subject at
56,210 s.f. is
built
Average
Occupancy
Population %of Renters Average Income
Per Household
Site A $0.97 4 229 32,534 28.80% $61,444
Site B $583,752 $0.88 4 134 59,844 90.84% 34,323 32.50% $59,908
Site C $763,476 $1.13 8 428 79,393 86.61% 75,775 20.00% $75,787
Site D $793,428 $1.15 9 240 64,642 93.76% 61,676 29.30% $123,409
$0.86 5 175 23,462 32.90% $64,486
$0.86 3 147 70,666 46.50% $62,829Site F $580,224 62,867 83.14%
Site E $377,700 37,599 87.57%
$640,416 61,078 89.89%
7. Contact Our Office
• For more information, please contact:
• Jo Beth White, President
• Development Services Inc.
• 1023 Calle Sombra, Suite A
• San Clemente, CA 92673
• 949-433-3395
• jobeth@storagefeasibility.com
