Content is king

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This is a short 6-minute talk about how to accelerate your word-of-mouth marketing endorsements. Content is king whether it's online or offline, written or spoken!

Education

Content is King
Tips for Spreading the Word About Your Business!

Joan Witte
Raven Loon Communications
December 19, 2012

Content is King
Spread the word!
• Words matter
• Easy to share
• Tell a story

Dec. 19, 2012 P. 2

Words Matter

Test yourself: www.wordle.net
Dec. 19, 2012 P. 3

Easy to Share
90 percent of word of mouth happens offline (Keller Fay Group)

• Be real and generous (memorable)
• Tap emotions
• Speak to 8th grade level
• Lead with intrigue
• Keep relevant
• Story--results

Dec. 19, 2012 P. 4

Tell a Story
• Beginning
• Middle
• End
• Result (the punch line)

Engage people
Dec. 19, 2012 P. 5

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Content is king

1. Content is King Tips for Spreading the Word About Your Business! Joan Witte Raven Loon Communications December 19, 2012

2. Content is King Spread the word! • Words matter • Easy to share • Tell a story Dec. 19, 2012 P. 2

3. Words Matter Test yourself: www.wordle.net Dec. 19, 2012 P. 3

4. Easy to Share 90 percent of word of mouth happens offline (Keller Fay Group) • Be real and generous (memorable) • Tap emotions • Speak to 8th grade level • Lead with intrigue • Keep relevant • Story--results Dec. 19, 2012 P. 4

5. Tell a Story • Beginning • Middle • End • Result (the punch line) Engage people Dec. 19, 2012 P. 5

6. www.theravenloon.com 734-646-0038

Content is king

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