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making magic
with IBM Watson
designing enchanting experiences 

in the cognitive era
#Design #EnchantingExperiences powere...
IBM
Interactive
Experience
2
Joanna Peña-Bickley
@jojobickley
I am a believer in magic, an arbiter of the
new, and a stude...
IBM
Interactive
Experience
there is a unique dialog between
fiction and invention
3 #Design #EnchantingExperiences powered ...
IBM
Interactive
Experience
4
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
outthink. outsmart. outdo.
5
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
fighting the forces of chaos
6
in the
market
big data
in business
#Design #EnchantingExperiences...
IBM
Interactive
Experience
APIs supercharge
our human talents
7
VisionData
Language
Speech
#Design #EnchantingExperiences ...
IBM
Interactive
Experience
give a mechanic x-ray vision
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
give a doctor foresight
9
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
give a chef
total recipe recall
10 #Design #EnchantingExperiences powered by @IBMWatson
https:/...
IBM
Interactive
Experience
11
give educators
telepathy
#Design #EnchantingExperiences powered by @IBMWatson
IBM
Interactive
Experience
12
36
Countries
50,000
Students
in Melbourne
5.5M
Citizens
in Singapore
4+
Languages
Learned by...
IBM
Interactive
Experience
13
#Design #EnchantingExperiences powered by @IBMWatson
Engagement Discovery Policy Decision Ex...
IBM
Interactive
Experience
design innovations that
matter for the world
14
#Design #EnchantingExperiences powered by @IBMW...
IBM
Interactive
Experience
make magic with watson
15
#Design #EnchantingExperiences powered by @IBMWatson
developer.ibm.co...
IBM
Interactive
Experience
thank you
16
@jojobickley
#Design #EnchantingExperiences powered by @IBMWatson
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Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cognitive Era

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From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era.

When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.

Veröffentlicht in: Design
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Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cognitive Era

  1. 1. making magic with IBM Watson designing enchanting experiences 
 in the cognitive era #Design #EnchantingExperiences powered by @IBMWatson
  2. 2. IBM Interactive Experience 2 Joanna Peña-Bickley @jojobickley I am a believer in magic, an arbiter of the new, and a student of the interesting. I am a designer on a mission to create beautifully enchanting experiences. Global Chief Creative Officer IBM iX #Design #EnchantingExperiences powered by @IBMWatson
  3. 3. IBM Interactive Experience there is a unique dialog between fiction and invention 3 #Design #EnchantingExperiences powered by @IBMWatson
  4. 4. IBM Interactive Experience 4 #Design #EnchantingExperiences powered by @IBMWatson
  5. 5. IBM Interactive Experience outthink. outsmart. outdo. 5 #Design #EnchantingExperiences powered by @IBMWatson
  6. 6. IBM Interactive Experience fighting the forces of chaos 6 in the market big data in business #Design #EnchantingExperiences powered by @IBMWatson
  7. 7. IBM Interactive Experience APIs supercharge our human talents 7 VisionData Language Speech #Design #EnchantingExperiences powered by @IBMWatson
  8. 8. IBM Interactive Experience give a mechanic x-ray vision #Design #EnchantingExperiences powered by @IBMWatson
  9. 9. IBM Interactive Experience give a doctor foresight 9 #Design #EnchantingExperiences powered by @IBMWatson
  10. 10. IBM Interactive Experience give a chef total recipe recall 10 #Design #EnchantingExperiences powered by @IBMWatson https://www.ibmchefwatson.com/
  11. 11. IBM Interactive Experience 11 give educators telepathy #Design #EnchantingExperiences powered by @IBMWatson
  12. 12. IBM Interactive Experience 12 36 Countries 50,000 Students in Melbourne 5.5M Citizens in Singapore 4+ Languages Learned by Watson 100 Universities offering Watson courses 250 Partners Powered by Watson 1.1M Patients at Bumrungrad 17
 Industries 300 Wealth Professionals With DBS Bank #Design #EnchantingExperiences powered by @IBMWatson
  13. 13. IBM Interactive Experience 13 #Design #EnchantingExperiences powered by @IBMWatson Engagement Discovery Policy Decision Exploration Reimagining the way companies engage with their employees and customers. Helping people discover the next big breakthrough. Empowering businesses and organizations skillfully navigate complex regulations, protocols, legislation, and policies. Helping people make better decisions and drive business outcomes. Helping people explore and understand the knowledge and insight within their data.
  14. 14. IBM Interactive Experience design innovations that matter for the world 14 #Design #EnchantingExperiences powered by @IBMWatson
  15. 15. IBM Interactive Experience make magic with watson 15 #Design #EnchantingExperiences powered by @IBMWatson developer.ibm.com/watson
  16. 16. IBM Interactive Experience thank you 16 @jojobickley #Design #EnchantingExperiences powered by @IBMWatson

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