Disco Empire was launched in February 2010 as a Facebook game that combined elements of restaurant games with a disco theme not yet seen in other Facebook games. The developer got the idea for the game in 2006 but first worked on other projects before releasing Disco Empire. The game was meant to have simple but engaging gameplay with enough depth to keep players interested along with free marketing and analytics to track its performance.

1. Disco Empire 19.11.2010 Joakim Achrén Ironstar Helsinki

2. 2006: First we worked on MoiPal 2010: On to Facebook games

3. Source: www.allfacebook.com

8. http://apps.facebook.com/discoempire

10. Lähde: www.developeranalytics.com

11. How do you make a Facebook game?

12. 1. Know your target audience.

16. 2. Steal a simple user interface from another FB game.

19. 3. Game needs to have enough depth.

24. 4. How to monetize?

29. 5. You can market game for free

32. 6. Launch early, fail fast.

34. 7. Build a simple but scalable metrics system.

37. Thanks for your time! [email_address]