This document discusses how Childish Gambino's hip hop album challenges stereotypes associated with gang culture and thuggish lifestyles. The ambiguous and strange nature of the album artwork appeals to a non-mainstream demographic, similar to the track "Day n Nite". The album artwork translates well to what the group is trying to do with their own production.

1. Ancillary Text
1
Joel Griffiths

3. Relation to my production...
Childish Gambino’s digipak is of the same genre to my track ‘Day n Nite’. It is a hip
hop album which essentially challenges many of the defined stereotypes like gang-
culture and a thuggish lifestyle we’ve come to associate so heavily with the music.
Because of the ambiguous and ‘strange’ nature of the album artwork you can see
that Gambino is trying to appeal to a very specific and non-mainstream
demographic, which translates well into what we are trying to do as a group.