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Disgust, Shame, and the
Networks that Spread
Them
Dr. Jodie Nicotra
ENGL 490
My research questions for “Disgust,
Distributed”:
• What’s up with public shaming on the Internet?
• How does shame work, rhetorically?
• How does the technology of Twitter & search
engines aid and abet shamings?
• What does the technological nature of this
rhetorical phenomenon reveal/confirm about
the technological nature of ALL rhetoric?
deliberative
forensic
epideictic as
technology
disgust shame
“It is not the
simple act of
reflecting on
our
appearance,
but the
thinking of
what others
think of us,
which excites
a blush.”
(Darwin 325)
“Core disgust may have been
preadapted as a rejection
system, easily harnessed to
other kinds of rejection.”
(Haidt et al 124)
“The feelings of love and regret are not as easily
definable as the feelings of disgust….Disgust thus
communicates rather better than most emotions.”
(Miller 194)
strong
ties
weak
ties
etc.
etc.
etc.
Evolution of project:
• In what other ways have networks
continued to crystallize states of
feeling (aided by weakness of
human reason)?
• How does this (does this) change
how we teach argument?
mechanisms of self-
justification and the
sunk (affective) costs
fallacy
Two Forms of Reasoning
collective-knowledge-acquisition cultural-identity-protective
“Far from increasing the likelihood that
individuals will agree that human activity is
causing climate change, higher science
comprehension just makes the response that a
person gives to a ‘global-warming belief’ item an
even more reliable indicator of who he or she is.”
”Dan Kahan, “Climate-Science Communication and the ‘Measurement Problem’” 12.
Removal of common
set of information:
“Who we are shapes
what we see.”
Change in very
nature of
knowledge: “On
the Net, every fact
has an equal and
opposite reaction.”
Networks create “structures of feeling”
Questions we could ask:
• What forms of behavior currently have been
getting called out/shamed on the Internet?
E.g. #MeToo
• What kinds of things would you be ashamed
to post, and why?
• How do you think shaming will change in the
age of Trump? (i.e., blatant disregard for
truth and/or conventions of communication).
As a scholar, how would you study that?

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490 Presentation: Disgust, Shame, and Networks

  • 1. Disgust, Shame, and the Networks that Spread Them Dr. Jodie Nicotra ENGL 490
  • 2. My research questions for “Disgust, Distributed”: • What’s up with public shaming on the Internet? • How does shame work, rhetorically? • How does the technology of Twitter & search engines aid and abet shamings? • What does the technological nature of this rhetorical phenomenon reveal/confirm about the technological nature of ALL rhetoric?
  • 5. “It is not the simple act of reflecting on our appearance, but the thinking of what others think of us, which excites a blush.” (Darwin 325)
  • 6. “Core disgust may have been preadapted as a rejection system, easily harnessed to other kinds of rejection.” (Haidt et al 124)
  • 7. “The feelings of love and regret are not as easily definable as the feelings of disgust….Disgust thus communicates rather better than most emotions.” (Miller 194)
  • 10. Evolution of project: • In what other ways have networks continued to crystallize states of feeling (aided by weakness of human reason)? • How does this (does this) change how we teach argument?
  • 11.
  • 12. mechanisms of self- justification and the sunk (affective) costs fallacy
  • 13. Two Forms of Reasoning collective-knowledge-acquisition cultural-identity-protective
  • 14. “Far from increasing the likelihood that individuals will agree that human activity is causing climate change, higher science comprehension just makes the response that a person gives to a ‘global-warming belief’ item an even more reliable indicator of who he or she is.” ”Dan Kahan, “Climate-Science Communication and the ‘Measurement Problem’” 12.
  • 15. Removal of common set of information: “Who we are shapes what we see.”
  • 16. Change in very nature of knowledge: “On the Net, every fact has an equal and opposite reaction.”
  • 18. Questions we could ask: • What forms of behavior currently have been getting called out/shamed on the Internet? E.g. #MeToo • What kinds of things would you be ashamed to post, and why? • How do you think shaming will change in the age of Trump? (i.e., blatant disregard for truth and/or conventions of communication). As a scholar, how would you study that?