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Advisory & Intelligence Service Program

                                       Display

                                          洛                           -論 STB            數
                                                                  略




                                           STB                        利數


                                       DVB-T        STB     利數
                                                            零     路    STB        ADB
                                               50                                 陸             TCL
                                               數
                                                CableLabs                  OCAP       DVB-C
                                                                            STB             數



                                                    ADB     TCL                         數
                                            來臨




Document Code: CDOC20041116001
    Publication Date: November 2004
     Check out MIC on the Internet!
  http://mic.iii.org.tw/intelligence
洛              -論 STB    數                       略       __________________________________________________        1




      讀           利數

                                           利                   2006 年                       類                   數
                                                                         來
                                    Television-Government, T-Government


                                                                     不
                                                       了                               行
                                                                                            參
                                                                               行
                                       數                                           利                                兩
                                           數                                   2004 年                          76%
                                                   80                                      陸         行     數




                                           利                               數                                        類
                                               蘭
                                                                 切                     來         數
                                                   類                       利                     利
                                                   RAI Mediaset            La7             Ugo Bordoni         金
                                       2004 年 1                  立了”DGTVi” 數
                                                                               數                                    數
                                                           切           了                             利
                                   數                                                   2004 年 9              DGTVi
                                        了 D-Book 1.0                                             數
                                                                 STB                                     API
                                                   STB                             DVB
                                                                                           STB
                                           數


                                                               DVB                                       Multimedia
                                   Home Platform               MHP



©2004 Market Intelligence Center                                                                         November 2004
CDOC20041116001
2 _______________________________________________________   Advisory & Intelligence Service Program - Display




                                        論                       數       STB                 數
                                 Integrated Digital TV           iDTV
                                         generic interface



STB
                                                  數     STB 2004 年 2                    利
                                    利                                                      數       STB
                                        150                                          200         300
                              數      STB                降        49~149                 刺
                              DGTVi                    49                           刺       75         85
                                                       數                               來4年
                                                  40



        數            洛

                                    數      STB          數                            不                 數
                                    數             數                                 論
                                    數
                                                                                       數       STB



                                                  數
                                                                                        數
                                                                      STB
                                                                  路
                                      Middleware
                                  Conditional Access           CA                                        數
                              STB                                                       STB



                                                        Common Interface               CI      來
                              CA                                                   Smart card              行
                                                                                                   STB



November 2004                                                               ©2004 Market Intelligence Center
                                                                            CDOC20041116001
洛              -論 STB    數                   略       __________________________________________________   3




                                                                                                 了
                                                                                       零             STB



數
                                   不                   數                           不       利金
                                                   STB             ADB                                 ADB
                                                           來                                     數
                                                                      不                蘭 Zielona Gora
                                                                      行      MHP
                                                   力            ADB       2002 年             陸         RAI,
                                   Mediaset


                                                                  STB                                金
                                                       ADB                 利數
                                   DGTVi               STB                                 行
                                               數
                                       零       路                 DVB-T STB         了             STB
                                                               T-Government                    ADB
                                                                      Osmosys          DVB-MHP1.0x
                                                   i-CAN 2000T              STB                  利



           ADB            利

            MHP                            數



            MHP                            數



                                                    STB                零
             CA
                                                                        路

                      ADB                                       ADB                    立
      料來               MIC 2004 年 11




©2004 Market Intelligence Center                                                             November 2004
CDOC20041116001
4 _______________________________________________________   Advisory & Intelligence Service Program - Display




                             異
                                       數                                         2004 年 10
                                                             Cable Television Laboratories
                              CableLabs                                     OpenCable Application
                              Platform      OCAP                                          ”             ”
                                                               數                   STB
                                                       數                   STB                數
                                                                  Video on Demand, VOD
                                          Pay per View          PPV                            Integrated
                              Program Guide         IPG

                              CableLabs                                           STB
                                                     數                                   OpenCable
                                  OCAP           OpenCable                                          OCAP
                                         DVB-MHP            數
                                         OCAP                              OCAP               數
                                                       零           路                            數
                                                   CableCard                                                數
                                                                  OpenCable
                                     北


                                                                TCL
                                               Trident                             HDTV        CRT TV
                                                                 DVB-C                          Common
                              Interface     CI                          了
                                                     Smart Card 不                    STB              行




                                     STB                        類
                                                                                                       STB



                                 金                                     力



November 2004                                                               ©2004 Market Intelligence Center
                                                                            CDOC20041116001
洛              -論 STB    數                     略   __________________________________________________   5




                                                                  STB             力                  利
                                               數                        STB                              量
                                                                                         STB
                                           不                       不            數          STB
                                                                              DVB-T STB
                                             利               利不易              論
                                   STB                   利                                        STB
                                         不           數                            CA
                                       利金                           MHP
                                   力                          行                                   MHP
                                                                        DTV
                                                                                  利金
                                           降                   利                  STB            度
                                             不易



                  STB
                     數             STB               數        STB                 數        STB




         STB




                               金

                                       力



      料來                  MIC 2004 年 11




©2004 Market Intelligence Center                                                           November 2004
CDOC20041116001
6 _______________________________________________________   Advisory & Intelligence Service Program - Display




MIC
       不                數
                                           10                  類                    數                   來


                                                數                                               洛
                                                               類                        數
                                                                                     更
                                                                     樂




                                                               利       類                    數           降
                                                                                        降


                                                    路              數                                立
                                          數
                                            數




November 2004                                                               ©2004 Market Intelligence Center
                                                                            CDOC20041116001
洛              -論 STB    數              略       __________________________________________________   7




           數
      Semiconductor
      Key parts

      Built-in DTV Receiver
      H/W Design


      Embedded System

   Middleware Developing

    MHP-App. Developing

      Condition Access

      Manufacturing

      Channel

      Branding

      DTV Service

                                    STB             ADB Design-Win


                 IC                STB        DTV                  ADB

      料來                  MIC 2004 年 11



                                              數                    STB             論
                                                          陸
                                   力              臨        數
                                   ADB                                                     立
                                                                              數


                                   數                                               數
                                                               數          浪




©2004 Market Intelligence Center                                                        November 2004
CDOC20041116001
8 _______________________________________________________   Advisory & Intelligence Service Program - Display




                              行
                                                                               MIC
                                                       北        106           路         216      19 樓
                                                     +886-2-2735-6070
                                                     +886-2-2732-1353
                                                     http     // mic.iii.org.tw
                                                     +886-2-2378-2306
                                                     +886-2-2732-8943
                            E-mail                   members@iii.org.tw
                            AISP                     http://mic.iii.org.tw/intelligence

                                                  MIC         理
                                     不                         來
                                                      立論
                                                     MIC                      不

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Stb與數位電視新攻略

  • 1. Advisory & Intelligence Service Program Display 洛 -論 STB 數 略 STB 利數 DVB-T STB 利數 零 路 STB ADB 50 陸 TCL 數 CableLabs OCAP DVB-C STB 數 ADB TCL 數 來臨 Document Code: CDOC20041116001 Publication Date: November 2004 Check out MIC on the Internet! http://mic.iii.org.tw/intelligence
  • 2.
  • 3. -論 STB 數 略 __________________________________________________ 1 讀 利數 利 2006 年 類 數 來 Television-Government, T-Government 不 了 行 參 行 數 利 兩 數 2004 年 76% 80 陸 行 數 利 數 類 蘭 切 來 數 類 利 利 RAI Mediaset La7 Ugo Bordoni 金 2004 年 1 立了”DGTVi” 數 數 數 切 了 利 數 2004 年 9 DGTVi 了 D-Book 1.0 數 STB API STB DVB STB 數 DVB Multimedia Home Platform MHP ©2004 Market Intelligence Center November 2004 CDOC20041116001
  • 4. 2 _______________________________________________________ Advisory & Intelligence Service Program - Display 論 數 STB 數 Integrated Digital TV iDTV generic interface STB 數 STB 2004 年 2 利 利 數 STB 150 200 300 數 STB 降 49~149 刺 DGTVi 49 刺 75 85 數 來4年 40 數 洛 數 STB 數 不 數 數 數 論 數 數 STB 數 數 STB 路 Middleware Conditional Access CA 數 STB STB Common Interface CI 來 CA Smart card 行 STB November 2004 ©2004 Market Intelligence Center CDOC20041116001
  • 5. -論 STB 數 略 __________________________________________________ 3 了 零 STB 數 不 數 不 利金 STB ADB ADB 來 數 不 蘭 Zielona Gora 行 MHP 力 ADB 2002 年 陸 RAI, Mediaset STB 金 ADB 利數 DGTVi STB 行 數 零 路 DVB-T STB 了 STB T-Government ADB Osmosys DVB-MHP1.0x i-CAN 2000T STB 利 ADB 利 MHP 數 MHP 數 STB 零 CA 路 ADB ADB 立 料來 MIC 2004 年 11 ©2004 Market Intelligence Center November 2004 CDOC20041116001
  • 6. 4 _______________________________________________________ Advisory & Intelligence Service Program - Display 異 數 2004 年 10 Cable Television Laboratories CableLabs OpenCable Application Platform OCAP ” ” 數 STB 數 STB 數 Video on Demand, VOD Pay per View PPV Integrated Program Guide IPG CableLabs STB 數 OpenCable OCAP OpenCable OCAP DVB-MHP 數 OCAP OCAP 數 零 路 數 CableCard 數 OpenCable 北 TCL Trident HDTV CRT TV DVB-C Common Interface CI 了 Smart Card 不 STB 行 STB 類 STB 金 力 November 2004 ©2004 Market Intelligence Center CDOC20041116001
  • 7. -論 STB 數 略 __________________________________________________ 5 STB 力 利 數 STB 量 STB 不 不 數 STB DVB-T STB 利 利不易 論 STB 利 STB 不 數 CA 利金 MHP 力 行 MHP DTV 利金 降 利 STB 度 不易 STB 數 STB 數 STB 數 STB STB 金 力 料來 MIC 2004 年 11 ©2004 Market Intelligence Center November 2004 CDOC20041116001
  • 8. 6 _______________________________________________________ Advisory & Intelligence Service Program - Display MIC 不 數 10 類 數 來 數 洛 類 數 更 樂 利 類 數 降 降 路 數 立 數 數 November 2004 ©2004 Market Intelligence Center CDOC20041116001
  • 9. -論 STB 數 略 __________________________________________________ 7 數 Semiconductor Key parts Built-in DTV Receiver H/W Design Embedded System Middleware Developing MHP-App. Developing Condition Access Manufacturing Channel Branding DTV Service STB ADB Design-Win IC STB DTV ADB 料來 MIC 2004 年 11 數 STB 論 陸 力 臨 數 ADB 立 數 數 數 數 浪 ©2004 Market Intelligence Center November 2004 CDOC20041116001
  • 10. 8 _______________________________________________________ Advisory & Intelligence Service Program - Display 行 MIC 北 106 路 216 19 樓 +886-2-2735-6070 +886-2-2732-1353 http // mic.iii.org.tw +886-2-2378-2306 +886-2-2732-8943 E-mail members@iii.org.tw AISP http://mic.iii.org.tw/intelligence MIC 理 不 來 立論 MIC 不