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Marketing mix

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Marketing mix

  1. 1. MARKETING MIX
  2. 2. MARKETING MIX Defn: The set of controllable tactical marketing tools – products, price, place and promotion-that the firm blends to produce the response it wants in the target market. Fig (Marketing Mix)
  3. 3. MARKETING MIX Product It means the goods-and-services combination the company offers to the target market. E.g., Tata Indigo Price It is the amount of money customers must pay to obtain the product E.g., Retail prices, discounts etc. Place It includes company activities that product make available to target customers. E.g., Tata Indigo partners with dealerships.
  4. 4. MARKETING MIX Promotion It means activities that communicate the merits of the product and persuade target customers to buy it. E.g., Advertising 4Ps Product Price Place Promotion 4Cs Customer Satisfaction Customer Cost Convenience Communication

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