Modern Style, Vintage House

1. Staging
Modern Style, Vintage Home

2. Knowing Your Audience

3. The Goal:
Make the house appealing to the majority
while targeting your most potential buyer
Create an emotional connection with your buyer

4. What Are Buyers Feeling??
Do you own a house?
Think back to the first time you saw it…..

5. Why Buy an Old House??

6. The attractions of buying an old house
• Quality of construction
• Beautiful, unique features
• Charm
• Nostalgia
• Lower budget options
• Neighborhood
• Renovation enthusiasts
• Final product
• Hobby
• Flippers

7. Why NOT Buy an Old House??

8. Negative ideas about old homes
• Amount of initial work
• Maintenance time and expenses
• Old and worn out
• woodwork, mechanicals
• Potential hazardous materials
• Can’t relate to the style
• Intimidated by period styling

9. Educating the Seller
 Staging to sell the property and faster for more money
 Saying good bye: home to house
 Attachment
 Documentation
 Before you begin take pictures of the home for memories
The way you live in a
home and the way
you market a house
are two different things

10. Changing the Home to a House
Step One:
Write an ad for the house
Sellers and Agent
- What elements stand out
and are worth highlighting?

11. Step Two:
Look through a different lens
Take photographs of every
room
helps to see attributes
helps to see opportunities
Identify what’s in the way …
distractions to the house’s value

12. Step Three:
Seeing through the stuff
The beginning of de-cluttering
Remove the first layer of
personal items that may be
hiding some of those elements
of the house worth highlighting
- Reduce:
- Pillows
- Blankets
- Houseplants
- Collections
- Books
- Family pictures
- Wall art
- Misc. furniture

13. When De-cluttering
there is no danger in removing
too much …
you can always put it back in

14. Step Four:
Make a plan for each room on how to do the following:
- Create space
- Highlight key features
- Fix and Clean
De-clutter
Making the house appealing as possible to the
greatest number of perspective buyers

15. You are creating important first impressions – the buyer must begin to fall
in love with the house the minute they see it
Make sure nothing interrupts this process as they walk through the house
Emotional Connections

16. Creating Space
 Each room needs a purpose
 Spare room common mistakes:
 Under furnishing
 Too many uses (guest room, office, workout, play room)
 Storage space
Take the work out of
viewing the house
Make it easier for someone
to see themselves living
there

20. Creating Space
Maintaining flow throughout the home
Moving through a room into another
 Visually
 Spatially

23. Creating Space
Maintaining flow throughout the home
Cohesiveness in design
 Avoid disjointed, choppy spaces
 Furniture
 Design

24. Ramsey Prairie

25. As you walk from room
to room –
avoid startling someone

26. Stillwater Victorian

27. Painting is one of the least
expensive ways to stage a house

28. Exceptions?

29. Victorian on James

31. Creating Space
 Maintaining flow – in each room
 Natural circulation
 Don’t crown furnishings
 Spacing of things – proportion and scale

32. Furniture does not have to be against a wall

33. Room or a walkway….

37. A place for the eye to settle

38. Identifying Key Features to Highlight
 Windows
 Built-ins
 Ceilings and Floors
 Moldings
 Fireplaces
 Exterior

39. Windows
Good for:
light
trim
views
Distractions:
curtains
furniture

43. Built-ins
Good for:
storage
design
Distractions:
heavy
cluttered

45. Ceilings and Floors
Good for:
design
durability
Distractions:
rugs
clutter

50. Trim / Moldings
Good for:
design
Distractions:
curtains
heavy
overwhelming

59. Fireplaces
Good for:
design
unique
ambiance
Distractions:
cluttered
operational

61. Stairs
Good for:
design
unique
Distractions:
condition
visible?

63. Exterior – First Impression
• Maintained
• Clean
• Fresh

64. What would you do?

71. Evaluate the spaces after staging
with these criteria:
Welcoming
Functional
Peaceful
Organized
Light
Bright
Clean
Fresh
Uncluttered
Good working condition