1. DOES YOUR ENGAGEMENT STRATEGY
REALLY ENGAGE?
“Less than 1% of Facebook fans actually ‘engage’
with brands.” – Ehrenberg-Bass Institute Research Group, 2012

2. DOES YOUR ENGAGEMENT STRATEGY
REALLY ENGAGE?
“Less than 1% of Facebook fans actually ‘engage’
with brands.” – Ehrenberg-Bass Institute Research Group, 2012
“Community is much more than belonging to
something, it’s about doing something together
that makes belonging matter.” – Brian Solis, Altimeter Research

3. DOES YOUR ENGAGEMENT STRATEGY
REALLY ENGAGE?
“Less than 1% of Facebook fans actually ‘engage’
with brands.” – Ehrenberg-Bass Institute Research Group, 2012
“Community is much more than belonging to
something, it’s about doing something together
that makes belonging matter.” – Brian Solis, Altimeter Research
Partique gets communities and relevant brands to
do things together, in ways that matter to both.

4. PARTIQUE is a mass-celebration hosted among friends
in hundreds of homes and crafted for a specific community
and a relevant brand to do things that matter to both.
Online and real-time engagement integrates brand sampling with the most effective form of all
marketing: WOM that’s friend-to-friend and face-to-face.

5. BRANDS & COMMUNITIES Doing things, together
With 1-in-150 Children
Fran Drescher " Nothing to Wear?
Diagnosed with Autism,
“Trashes Cancer” for
This Season’s National
Book Clubs Offer A Novel Toxin-free Living " "Style Swap” Will Solve
Approach to Educating in over 250
All Your Wardrobe
Thousands.
Homes Across
Problems.
the Country.
Jones New York Apparel
350 book clubs gather to discuss
and stylist, Lloyd Boston,
"House Rules," the story of an
Seventh Generation, " show 1000’s how to up- "
autistic teen accused of murder.
Arm & Hammer and other
cycle, trade and invest
Sponsored by Lucy's Cookies,
leading eco-brands
in the essential pieces "
baked goods "
lead the movement with
needed to complete
recommended for
1,900 health advocate.
every woman's "
autistic-specific
wardrobe.
diets. Hosts share "
cookies with guests."
• 204 parties
• 1713 attendees
• 435 uploads & posts
• 7884 page views
• 350 parties
• 7800 social media "
• 3670 attendees
• 250 parties
shares*
• 961 uploads & posts
• 1925 attendees
• 38,315 page views
• 332 uploads & posts
• 16,680 social media shares*
• 13,939 page views
• 12,002 social media shares*
*Social media “Add This” shares (1st tier) include Facebook, Google Buzz, Twitter, Blogger & Google

6. PARTIQUE EXPERIENCE:
PARTIQUE USER
PROCESS
Community%members%are%
invited%to%host%an%event
and%given%a%link%to%
the%application%pages.
Facebook,)Twitter,)
emails)&)newsletter) Application%pages%give%details%about%the%event. Event%pages%launch%with%resources, Hosts%receive%planning%page%with
alerts)are)sent)out Applicants%fill%out%a%questionnaire%to%host. uploads%and%FB%&%Twitter%sharing.% guest%management%&%resources.
Guests%are%invited.
SUREVY"QUESTIONS:
Would"you"support"another"event"like"this?
"O""Yes
"O""No
!!!!"NO
YES"!!!!
Hosts%&%Guests%receive% Contests%encourage%uploads%&%social%media%activity. National%or%global%event Survey%is%sent%to%all%participants.
excitementDbuilding%emails Branded%party%packages%are%shared%during%the%event. takes%place%in%homes%everywhere% Data%is%aggregated%and%
and%notifications ususally%with%8Dguests%(avg.) an%evaluation%report%is%delivered.
Presented by Partique.com

7. CONSUMER VALUE
Opportunity to share and do things I care
about with my friends and community.
• Connect w/ my community of interest
• Learn & share new relevant info.!
• Branded party package support
• Mobile utility (in development)
GENERAL EVENT PAGES HOST PLANNING PAGES
• Facebook & Twitter

8. USER
INTERFACE
GENERAL EVENT PAGES
HOST PLANNING PAGES
Sponsor Areas
• Coupon downloads
• Content pages
• Video streaming!

9. MARKETING Hosts deliver the
VALUE
most effective form
of all marketing:
face-to-face
WOM
Online
Full
and real life
customization
brand messaging,
of web pages
incentives and
Generate
sampling
exponential PR
w/ contests, research,
metrics, surveys
Global,
& consumer data
national or
regional
events
Real time
engagement
Sponsor Areas
Increase and • Coupon downloads
• Content pages
curate social
• Video streaming!
media activity

10. TWO APPROACHES
Celebrations about brands
Celebrations about communities
Host Motivation:
Host Motivation:
“free stuff”
a person’s passion or interest
Focus on:
Focus on:
a brand w/ support by a specific community of hosts
coupon-clipping hosts
w/ support by a relevant brand
Sampling
Relationship building w/ sampling
PR: marketing stories about PR: human interest stories
a brand
about a brand
1000 Hosts = $150K*
1000 Hosts = $75K*
*plus party pkgs.
500 Hosts = $50K*
*plus party pkgs.

11. “ We couldn’t be
prouder to launch the
‘Trash Cancer’ movement in
homes across the U.S. with
our friends at Partique!
Hosts and participants were
so excited to prevent cancer
”
in a fun, inspiring
and creative way.
- Fran Drescher

12. Marketing experts agree
“engagement drives loyalty;
and loyalty correlates
directly to increased sales.”

13. Marketing experts agree
“engagement drives loyalty;
and loyalty correlates
directly to increased sales.”
What are you going to do to
engage people?
Jill Walker
Partique, co-founder
jill@partique.com
917.453.7912