1. WE DEVELOP COMPLEX
PRODUCTS FASTER THAN
OUR CLIENTS, FASTER
THAN THE COMPETITION.
Since 2001, we have been partnering with clients to develop products that go
beyond expectations, creating meaningful, memorable experiences that sell.

2. WE ARE
MECHANICAL
ENGINEERING
PhysioControl LIFEPAK 15

3. WE ARE
INDUSTRIAL
DESIGN
TRANSPARENCY

4. WE ARE
ELECTRICAL &
SOFTWARE

5. ABOVE ALL, WE’RE A
TEAM DEDICATED TO
MAKING YOUR
PRODUCT SING.
ON TIME.
ON BUDGET.

6. OUR PROCESS IS FLEXIBLE, COMPLETE
AND TAILORED TO MEET YOUR GOALS
Discovery
Concept
Refinement
Production

7. OUR BIG PICTURE THINKING KEEPS
YOUR OBJECTIVES FRONT AND CENTER
BRAND EXPERIENCE PRODUCT
Design marketing Observation + Opportunities Positioning
Business objectives User research and testing Industrial Design + Engineering
Strategic targeting Insights to interactions User Interface

8. WE COLLABORATE WITH GREAT CLIENTS

9. SELECTED WORKS

10. ENGINEERING BEAUTY
SURFACE
Pensar helped Microsoft’s New Product Innovation group bring
Surface to life. We are proud of our contributions, including the
easy alignment and solid feel of the touch cover and it's
connection to Surface. Our prowess in tolerance analysis turned
Surface into a high precision machine with just the right feel.

13. FULL-THROTTLE
ENGINEERING
Microsoft chose Pensar as the sole
mechanical integration and detail partner for
the new Xbox console, from the ground up.
100% of the mechanical design, mechanical
system integration, and execution was done
by the Pensar team. A few key contributions
include:
+ Design for high-volume manufacturing
(20M+ ARU)
+ Key contributions to the thermal system
design and execution
+ Full ownership of CAD data, production
model structure, and details
+ System shock and vibration analysis,
mitigation, solution definition and
execution
+ Jealous guarding of Industrial Design
intent and details
+ In-depth interaction with tooling design
and detailed part manufacturing
+ Ownership of manufacturing tooling for
inspection and assembly
+ Deep involvement in qualification and
testing process of all parts to the full
system

14. ENGINEERED SPEED
Pensar has also worked with Microsoft
on several accessory products such as
the Xbox Speed Wheel.
100% of the mechanical design
was developed by the Pensar team.
A few key contributions include:
+ Innovative battery placement solution
+ Single LED light rings
+ Design for high-volume manufacture
+ Master model creation

15. Pensar worked with the Fluke team to design three new Laser Distance Meters
(LDMs), the 414D, 419D, and 424D. We created a modern visual language that
embraces Fluke's design heritage.

16. ILLUMINATING THOSE AT RISK
SHINING A LIGHT ON ONE OF THE TOUGHEST JOBS
ILLUMAGEAR’s first product is The Halo Light™, a patent-pending 360º light system worn at head-level that
produces a halo of light around the wearer enabling him or her to see and be seen in all directions at all times,
especially in low light conditions. Pensar is providing Electrical Engineering, Industrial Design and Mechanical
Engineering on this exciting project. Stay tuned for updates in the future.

17. CRAFTING EYEWEAR THAT ENHANCES
THE DIGITAL DEVICE EXPERIENCE

18. ENHANCING THE DIGITAL
DEVICE EXPERIENCE
Gunnar Optiks creates eyewear to alleviate
fatigue associated with long hours behind a
screen. The lenses provide slight magnification
combined with a yellow tint that mitigates strain
from florescent bulbs.
Gunnar asked Pensar to design styles that would
be appropriate for both genders and build on
their tech-driven identity.

19. REFINEMENT
Details are honed through graphic illustrations and 3D
renderings. We work with the Gunnar team and their
manufacturers to make sure the fine points are realized.

20. DELIVER
We make sure our clients cross the finish line
strong. Pensar is a responsive development
partner you can trust to come through with
stellar results.
2011 Spark
Award Winner

21. THE TOUGHEST MOBILE DEFIBRILLATOR

22. MECHANICAL
ENGINEERING
LIFEPAK 15
+ Increased Lifepak 15’s drop
performance and overall durability
+ Survives a 5’ drop, with screen intact
+ Shock-absorbing handle
+ Double-layer screen

23. iU22 – HIGH PERFORMANCE ULTRASOUND

24. MECHANICAL
ENGINEERING
PHILIPS iU22
+ Pensar developed industry leading monitor adjustability
+ Control panel movement increased and made easier for the user
+ Caster braking and directional locking developed for better user control

25. iU22 | IN DEPTH
Philips Medical Systems, the world leader in medical ultrasound, wanted a product that would
revolutionize the market. Pensar partnered with the company’s mechanical engineering team to
develop over 110 tooled parts, multiple complex mechanisms, and the core system-level
architecture. With full responsibility for 90% of the detailed design and project management;
we are proud of our involvement in developing a state of the art medical device with this
world-class company.
The challenge on the iU22 project was working to create the product within Philips’ market-
driven schedule and cost targets. We started by working alongside Philips’ product marketing
specialists to define the proper system-level architecture to meet their users’ needs. During the
detailed design phase, we worked with Philips Design to capture and maintain their vision for
the next generation premium ultrasound cart. In the end, the product ship date remained fixed,
the budget remained unchanged, and the vision was transferred into the hands of medical
professionals around the world.
SERVICES PROVIDED INCLUDE: Mechanical Engineering
+ Analysis (thermal linear/nonlinear,
Product Definition structural, kinematic)
+ Schedule and cost parameters + Complex surfacing
+ Manufacturing technology assessment + Mechanisms
+ Injection Molding, Gas assist
Project Management + Tolerance Analysis
+ Team composition + DFM/DFA
+ Interface diagram + Die casting
+ Development schedule + Material selection
+ Costed bill of materials + Tooling support
+ Risk analysis + Manufacturing ramp up
+ Manufacturing plan
+ Quality plan

26. REVITALIZING PRODUCTS BY
LISTENING TO USER NEEDS
Pensar redesigned the Quinton Q-Stress. When paired with a treadmill, it
measures the heart’s ability to respond to external stress. Due to it’s stellar
performance Q-Stress is considered to be the gold standard of the industry.
The new Q-Stress features improved cable management, flexibility to
incorporate new devices, low tooling cost, and aesthetics designed to stand
the test of time in a tough clinical environment.

27. PROJECT
CHALLENGES
PROVIDE USABLE CONTROL CABLE MESS MAKE GEAR ACCESSIBLE
WORKSPACE Organizing and managing external Gear was trapped
The previous generation product, and internally routed cables was between the cart and
seen above, was cluttered and didn’t a high priority for users. other equipment.
allow for efficient operation.

28. UNIFYING BRAND & PRODUCT
We created a Visual Brand Language
that unifies several product lines with
one consistent look and feel.

29. AN ULTRA-
COMPACT
SOLUTION
Magnetic board for info +
personalization
Cables hidden in extrusions
A clean, flat work surface
Desk folds up for a super
slim profile when not in use
Extrusions and panels are
modular for future products
Zero-footprint design saves
space in a crowded room

30. ELECTRICAL ENGINEERING
SonoSite Turbo-series, MicroMaxx, and NanoMaxx
Pensar EE was part of the SonoSite team that developed the detailed system architecture for these state-
of-the-art ultrasound systems, including system design, signal optimization and data throughput, Matlab
algorithm development, image optimization, and acoustic beam design and analysis.

31. ALLOWING ACCESS
THE ABILITY TO COME AND GO AS YOU PLEASE
Traveling just became a little easier. With the y!kes app, you’re checked in when you walk in, and
your mobile is your key. Pensar provided electrical and mechanical engineering on these
prototype units. y!kes is currently using them to seek funding.

32. PHILIPS SONICARE
SONIC TOOTHBRUSHES
Pensar EE managed embedded electrical design and
firmware of new products as well as cost-reduction
initiatives to streamline high volume (4.5 M/year)
overseas production of Philips’ Sonicare toothbrushes.
Pensar was instrumental in developing MEMS orientation
sensing, wireless power transfer and charge control, and
test and measurement equipment for product
optimization, manufacturing, and performance testing.

33. WE UNDERSTAND THE TRADE-OFFS
INVOLVED IN BALANCING RISK AND
INNOVATION.
SKILLSET, HORSEPOWER, INNOVATION, SCHEDULE
Pensar brings the horsepower to complete projects on schedule, the skill-
set to handle as much of the development process as needed, and the
innovation to find solutions to your toughest problems. By knitting design
and engineering together, we take ideas further, faster- giving our clients
consumer-driven, manufacturing-minded designs under tight schedules.
RESPONSIBILITY AND ACCOUNTABILITY
We deliver on our promises. We take responsibility for every part of the
project we are tasked with. No one likes to think anything will go wrong
with the development of a new product, but the fact is, sometimes it does.
That’s when having a consultant you trust becomes the most important
thing in the world. We always have our client’s goals in mind and will do
whatever it takes to get the job done. Our clients return again and again
because of this.
ON-TIME, ON-BUDGET
Your bottom line is our most important line. To maximize the profit a
product release generates, it is critical to get a fully-functioning product to
market when expected. We know what it takes to get a product that
delights customers delivered to market on schedule.

34. WE MAKE IDEAS REAL
Drop us a line- we’d love to hear about your challenges.
John Murkowski | johnm@pensardevelopment.com