The document discusses Special Olympics programs in four countries: the United States, South Africa, Great Britain, and Australia. It provides details on the founding dates, numbers of athletes, sports offered, and goals of each program. The United States program aims to be open to athletes from every race and nation. South Africa's program seeks to increase acceptance of people with intellectual disabilities. Great Britain uniquely offers the Paralympics for physically disabled athletes. Australia's program is supported by patron ambassadors. The document also includes a competitive analysis comparing the four programs.

1. 1.
Jill Patterson
April 14, 2014
3.2.2 Week 2 Design Project

2. Special Olympics
Across the World
Great Britain
Australia
South Africa
United States
2.

3. 3
U N I T E D S TAT E S O F A M E R I C A
S P E C I A L O LY M P I C S
Rebranding Company

4. O N L I N E S S S TAT E M E N T
!
U N I T E D S TAT E S O F A M E R I C A
S P E C I A L O LY M P I C S I S T H E O N LY
C O U N T RY O P E N T O AT H L E T E S
F R O M E V E RY R A C E A N D E V E RY
N AT I O N .
!
T H E R E A R E P R E S E N T LY 5 4 4 , 5 8 1
AT H L E T E S PA R T I C I PAT I N G
PA RT I C I PAT I N G I N A L L 3 0
S P O RT S O F F E R E D B Y S P E C I A L
O LY M P I C S .
U N I T E D S TAT E S O F A M E R I C A
S P E C I A L O LY M P I C S
..
5

5. U N I T E D S TAT E S O F A M E R I C A
S P E C I A L O LY M P I C S I S T H E
O N LY C O U N T RY O P E N T O
AT H L E T E S F R O M E V E RY
R A C E A N D E V E RY
N AT I O N .
Authenticity
!
!
4.
Meaning
!
Value
Commitment
Vision
Flexibility
USA Special Olympics
began 1968 to foster the
acceptance and inclusion
of all individuals.
North America Special Olympics has 544,51 Special
Olympians participating in all 30 sports .
.
USA Special Olympics
provides individuals with
intellectual disabilities to the
chance to make their dreams
become a reality.
USA Special Olympics
allows individuals with allows
individuals with intellectual
disabilities the freedom to be
themselves.
USA Special Olympics recognizes
and celebrates the success of
individuals with intellectual disabilities.
!
______________________________“
“Actively managing the asset,
requires a top down mandate
and a bottom up understanding
of why it’s important”(Wheeler,40.)
This quote applies to the USA
Special Olympics as it starts up
celebrating the individuals having
intellectual disabilities, but for
this to occur it requires great
dedication from the olympians
families,coaches,and financial
support from many organizations.
Special Olympian Tanealya
Hueth approached Congress
with a dollar in one hand
and seven in the other hand.
she proclaimed $1 given
turns into $7 for athletes
health. Congress
agreed.

6. S O U T H A F R I C A
S P E C I A L O LY M P I C S
Competitor # 1

7. O N L I N E S S S TAT E M E N T
!
South Africa Special Olympics is
a the only growing movement in
Africa, where acceptance and
celebration of the gifts of people
with intellectual disabilities is not
common.
S O U T H A F R I C A
S P E C I A L O LY M P I C S
6

8. O N L I N E S S S TAT E M E N T
7
Meaning
Vision
Authenticity
Flexibility
Value
Commitment
South Africa Special Olympians
provides sports games and
and activities that develop
skills and eye-hand coordination
to introduce them to Special
Olympians.
Her Excellency President Joyce Banda,
of the Republic of Malawi in partnership
with Special Olympics firmly recognized
critical needs and importance of individuals
with intellectual disabilities and placed
this on their global development agenda
South Africa seeks to
increase the awareness and
value of individuals of all
ages having intellectual
disabilities
South Africa Special Olympics is a
the only growing movement in
Africa,where the acceptance and
celebration of the gifts of people
with intellectual disabilities
has just begun to be recognized.
The African Leaders Forum on Disability
Officially signed the first ever national protocol
Agreement between the Special Olympics
program and the National Government
resulting in a greater awareness and
celebration of individuals with intellectual
disabilities.
!
!
In February 2014, Special Olympics and
the South Africa Nation calls to humanity to
help build a fair and just society,which includes
include those having intellectual disabilities
to have access all benefits.
South Africa founded in 1992, presently
reaches over 32,000 special olympians
in 9 different Provinces.

9. G R E A T B R I TA I N
O LY M P I C S

10. O N L I N E S S S TAT E M E N T
G R E AT B R I TA I N I S T H E O N LY
C O U N T RY TO O F F E R T H E
PA R A LY M P I C S S P O RT S
C O M P E T I T I O N F O R E L I T E L E V E L
D I S A B L E D AT H L E T E S W I T H
P H Y S I C A L A N D S E N S O RY
D I S A B I L I T I E S , I N
C O N J U N C T I O N , W I T H S P E C I A L
O LY M P I C S S E RV I N G I N D I V I D U A L S
W I T H I N T E L L E C T U A L D I S A B I L I T I E S .
!
!
Great Britain
Special Olympics
Competitor # 2

11. O N L I N E S S S TAT E M E N T
Meaning
Authenticity
Commitment
Value
Flexibility
Vision
Great Britain provides training through 150 clubs in England,
Scotland,and Whales. Training and competition is provided in 26
sports.
Great Britain seeks
to see each
special realize
their dreams.
Great Britain currently supports
and celebrates over 8,000
Special Olympians
Great Britain offers the Paralympics
Competition for elite level disabled
athletes with physical and
sensory disabilities
Great Britain celebrates special
olympians importance,value, and
achievements by presenting official
medals given by armed force
uniforms to honor the olympians.
Great Britain was founded
in the year 1978 as a
part of Special Olympics inc
G R E AT B R I TA I N I S T H E O N LY C O U N T RY
TO O F F E R T H E PA R A LY M P I C S S P O RT S
C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D
AT H L E T E S W I T H P H Y S I C A L A N D S E N S O RY
D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H
S P E C I A L O LY M P I C S S E RV I N G I N D I V I D U A L S
W I T H I N T E L L E C T U A L D I S A B I L I T I E S .
!

12. A U S T R A L I A
S P E C I A L O LY M P I C S
Competitor # 4

13. O N L I N E S S S TAT E M E N T
!
A U S T R A L I A S P E C I A L
O LY M P I C S T H E I S T H E O N LY
S P E C I A L O LY M P I C S TO
S U P P O R T E D B Y PAT R O N S A N D
A M B A S S A D O R S G R O U P O F
D E D I C AT E D A M B A S S A D O R S
Australia
Special Olympics

14. O N L I N E S S S TAT E M E N T
!
A U S T R A L I A S P E C I A L
O LY M P I C S T H E I S T H E
O N LY S P E C I A L O LY M P I C S
TO S U P P O RT E D B Y
PAT R O N S A N D
A M B A S S A D O R S G R O U P O F
D E D I C AT E D A M B A S S A D O R S
Meaning
Vision
Authenticity
Commitment
Flexibility
Value !
Australia seeks to improve
and celebrate the over 500,00
individuals with intellectual
disabilities.
!
Australia strive to ensure
each special olympian
attains their dream.
Australian special olympians
represented the country in the
Southern -Pacific Asian Games
with the most athletes actively
participating.
Australia Special Olympians
are supported by many public
organizations with the “Law
Enforcement Torch Run” to
provide financial support for
the Special Olympics.
Australia seeks to empower individuals
with difficulties and feel valuable and
important in all communities as
Australians believe in all different
abilities,not disabilities.
.
“A is simply more than a name;
it is a promise.”(Levens,83) Australia is
commits to each special olympian to
to assure their success and effort
is acknowledged and celebrated.
!
Australia celebrates coaches and
special olympians of all ages.

15. Competitor #1
South Africa
Special Olympics
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!
!
!
.
Competitive Review
Project Company:
USA Special Olympics
Competitor # 2
Great Britain
Special Olympics
Competitor #3
Australia
Special Olympics
Similarities to Competitors :
Similarities to Competitors :
Differences from Competitor:
!
Onliness statement:
Similarities to Competitors
Differences from Competitor:
Similarities to Competitors
Differences from Competitors
Onliness statement:
Onliness statement:
Differences from Competitor:
Onliness statement
Provides opportunities for individual
having intellectual disabilities to
have their achievements celebrated
Includes athletes from every
race and every nationality.
Provides opportunities for individuals
having intellectual disabilities to
have their achievements celebrated.
South Africa Special Olympics is a
the only growing movement in
Africa,where the acceptance and
celebration of the gifts of people
with intellectual disabilities
has just begun to be recognized.
South Africa Special Olympians provides sports
games and activities that develop skills and
eye-hand coordination to introduce them
to Special Olympics
!
U N I T E D S TAT E S O F A M E R I C A
S P E C I A L O LY M P I C S I S T H E
O N LY C O U N T RY O P E N TO
AT H L E T E S F R O M E V E RY R A C E
A N D E V E RY N AT I O N .
wants
every
child
and
adult
having
an
intellectual
disability
to
have
the
opportunity
have
quality
training
in
sports
and
in
competition
to
improve
and
celebrate
their
success.
G R E AT B R I TA I N I S T H E O N LY C O U N T RY
TO O F F E R T H E PA R A LY M P I C S S P O RT S
C O M P E T I T I O N F O R E L I T E L E V E L
D I S A B L E D AT H L E T E S W I T H P H Y S I C A L
A N D S E N S O RY D I S A B I L I T I E S , I N
C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S
S E RV I N G I N D I V I D U A L S W I T H
I N T E L L E C T U A L D I S A B I L I T I E S .
O F F E R T H E PA R A LY M P I C S S P O RT S
C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D
AT H L E T E S W I T H P H Y S I C A L A N D S E N S O RY
D I S A B I L I T I E S ,
A U S T R A L I A S P E C I A L
O LY M P I C S T H E I S T H E O N LY
S P E C I A L O LY M P I C S TO
S U P P O RT E D B Y PAT R O N S
A N D A M B A S S A D O R S G R O U P
O F D E D I C AT E D A M B A S S A D O R S
Australian special olympians
represented the country in the
Southern -Pacific Asian Games
with the most athletes actively
participating.
Provides opportunities for individuals
having intellectual disabilities to
have their achievements celebrated.

16. S . W. O . T. A N A LY S I S
Strengths:
Weaknesses
Opportunities:
!
Threats:
* * over 544,00 special olympians
* *participants in all 30 sports offered
* * includes olympians
* from every race and
* nation
* * began in 1978
* * publicizes chiefly about the individual Special Olympics in each state
* *Does not offer compete ions for paraplegics /sensory disabled individuals
* Special Olympics.
!
!
!
!
!
!
!
* provides support recognition,and help to athlete
families
*Provides opportunities for individuals to
provide dedicated training for special Olympians
* Provides opportunities for individuals, and groups to volunteer
their time, talents and services
!
!
!
!
*terrorism
* possible injury to athletes
during competition
* public boycotts

17. B R A N D P R O P O S I T I O N
USA SPECIAL OLYMPICS SUPPORTS AND CELEBRATES
ALL INDIVIDUALS WITH INTELLECTUAL DISABILITIES

18. VALUE PROPOSITION
USA SPECIAL OLYMPICS
PLACES A STONG IMPORTANCE AND VALUE ON
ALL INDIVIDUALS HAVING INTELLECTUAL
DISABILITIES AND THEIR FAMILIES.

19. SUSTAINABLE
COMPETITIVE
ADVANTAGE
USA SPECIAL OLYMPICS
SUPPORTS AND INCLUDES
ALL SPECIAL OLYMPICS
FORM ALL RACES AND NATIONS.

20. BRAND DEVELOPMENT
STRATEGY AND GOAL
USA Special Olympics will communicate
the cohesive bond between state’s individual
Special Olympics as a part of a whole to represent the
true foundation of the United States of America.
This will be accomplish by stating this in their
marketing and design where the whole USA
outline is seen with the various state olympic games
highlighted in public advertisements and publications.

21. Marketing Tactics Ideas
B. Increase public awareness that each state’s Special Olympics is a part
of the whole USA Special Olympic by incorporation the use teams of
Special Olympians fro m each state combined for in all public
communications relating to Special Olympics in the USA.
A. Using the outline of the United when state games are publicized

22. !
!
Through the implementation of presenting a
unity between all of the state’s individual Special
Olympics Games , the USA Special Olympics
will be completely inlined with the foundation of
the country.
Conclusion

23. Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from
http://www.specialolympicssouthafrica.org Special Olympics South Africa.
!
Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://
www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain.
!
Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://
www.specialolympics.com.au/ [Wed]Australia Special Olympics.
!
Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://
www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America.
!
Levens, M. Marketing. I/e Vitalsource eBook for Full Sail University. Pearson Learning
Solutions.VitalBook file.
!
Wheeler, A.(2009). Designing Brand Identity: an essential guide for the whole branding
team (Fourth ed.). USA: Wiley; 3 edition.
R E F E R E N C E S :

24. P H O T O S R E F E R E N C E S :
!
Special Olympics South Africa. [Photograph]. Retrieved on April 7, 2014 from
http://www.specialolympicssouthafrica.org Special Olympics South Africa.
!
Special Olympics Great Britain. [Photograph]. Retrieved on April 8, 2014 from http://
www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain.
!
Special OlympicsOlympics Australia. [Photograph]. Retrieved on April 7, 2014 from
http://www.specialolympics.com.au/ [Wed]Australia Special Olympics.
!
Special Olympics United States of America. [Photograph]. Retrieved on April 8,2014
[Photograph[].from http://www.specialolympicsteamusa.org/[Web]. Special
Olympics United States of America.