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NEWS
LITERACY
PSA Project

Instructors: Kris Doran & Jesse Sutherland

Saturday, November 16, 2013
YOUR INSTRUCTORS

Jesse Sutherland
@jmclean3

Kris Doran
@kristoferdoran

Broadcast Journalism Adviser

Interactive Media Instructor

I advise WKHS-TV at Waterford
Kettering High School in Waterford,
MI. I have experience in TV, Radio
and Newspaper

I advise the Interactive Media program
at the Trumbull Career & Technical
Center. We make a show called
Spotlight. I’ve also worked in TV &
Sports prior to teaching.

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
STEP

1

Identifying Our Purpose

Saturday, November 16, 2013
OUR CHALLENGE

To create a PSA that examines:

“How does media affect
the way teenagers
view themselves and
the world?”
PSA PROJECT
Saturday, November 16, 2013

#nhsjc
OUR MISSION

2

PSA PROJECT
Saturday, November 16, 2013

TEAMS
MESSAGES
MINUTE LONG PSAs

#nhsjc
STEP

2

Understanding News
Literacy

Saturday, November 16, 2013
NEWS LITERACY
What is NEWS?
Information,
knowledge,
current and
relevant facts,
etc

What is LITERACY?
The ability to
read and write,
to understand a
specific
knowledge area,
to comprehend
information
about the
subject

NEWS

PSA PROJECT
Saturday, November 16, 2013

LITERACY

So, what NEWS
LITERACY?
“New Literacy” is
one way we can
understand the
traditional
conventions of
journalism, the
current state of
the news media,
and our role as
media consumers

NEWS
LITERACY

#nhsjc
STEP

3

Critically Thinking
about News Literacy

Saturday, November 16, 2013
USING THAT INFO
What do teenagers
think when they hear
“traditional conventions
of journalism”?
How many of
“traditional conventions
of journalism” do you
use to get your news?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
OUR GUESS

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
According to Pew Research. Graphic by Next Advisor

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
According to study by the Knight Foundation

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
Before we consider making our PSA, we should consider the
underlying message we’re sending from your perspective.

Are traditional
conventions adapting to
modern methods?

Why or why not?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
How are traditional
conventions
adapting to
modern methods?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
Have News Values (timeliness,
proximity, prominence,
conflict, consequence,
human interest) changed
because of the integration of
modern methods?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
Is there now a push to break news
before others and is that
changing the balance between
publishing what people want to
know about, need to know about
and should know about?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
Should journalists be more
responsible to make sure
we are accurately informed,
or should we be better
informed citizens?
How should journalists fact
check?
How should informed citizens
fact check?
How many times can a news
outlet get it wrong before they
loose your trust?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
Traditional conventions and
modern methods are
mixed into social media
with entertainment. How
do we tell the difference?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
Is News Literacy different
for teens than it is for
adults?
Why or why not?
What if roles were
reversed and teens were
reporting news from their
perspective for the adults
to view?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
How do we recognize bias in
news reporting?
What is Bias?
What does it mean to be
unbiased?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
TYPES OF BIAS
Bias by omission: leaving out
facts that you don’t “like” or
you don’t “think are true.” Or,
leaving out an important
perspective.

Bias by word choice: using
loaded words or labels that
convey certain meanings
instead of more neutral terms
(“freedom fighter v. terrorist”)

Bias by selection of sources:
including sources that only
support one view. Including
sources that are trying to
further their own agenda.

Bias by story selection:
choosing stories that further a
cause, or ignoring stories that
you don’t like or that might
cause trouble for friends.

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
WHAT DO YOU THINK?
How do we recognize bias in
news reporting?
What is Bias?
What does it mean to be
unbiased?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
STEP

4

Creating an
Informed PSA

Saturday, November 16, 2013
OUR MISSION

2

TEAMS
MESSAGES
MINUTE LONG PSAs

But, each strategy should answer the overall
question, “How does media affect the way
teenagers view themselves and the world”

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
BRAINSTORM
Each team will make a list of
3 possible goals for their PSA
and we as an overall team
will pick the best 2 to be
produced.
What are the main goals of each PSA?

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
STEP

4

Tips & Tricks

Saturday, November 16, 2013
TIPS & TRICKS
Use a Tripod
Zoom with your Feet
Think in Shots
Be Safe

PSA PROJECT
Saturday, November 16, 2013

Your safety
Safety of others

#nhsjc
FLICS

Framing

LIghting

PSA PROJECT
Saturday, November 16, 2013

Clutter

Sound

#nhsjc
TIPS & TRICKS

Use Rule of Thirds

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
TIPS & TRICKS

Give Headroom

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
TIPS & TRICKS

Pay Attention to Nose/Look Room

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
TIPS & TRICKS
Be Polite

Coach them

Pay Attention!

B-Roll

If someone does not want to
be interviewed, move on.
There are lots of “fish” in the
sea that will be willing to be
interviewed.

If an interviewee answers
your question before you
asked it, try not to ask after
they just gave the answer.
If students are consistently
giving great responses about
one topic, try thinking about
the other goals of your PSA

PSA PROJECT
Saturday, November 16, 2013

2-minutes for the entire PSA,
not for one interview
Explain before the interview
that you are looking for short
statements

If you pay attention to what
your interviewees are saying,
they are telling you what you
need to gather B-Roll of. Put
someone in charge of keeping
a “wish-list” of B-Roll for your
team.

#nhsjc
TIPS & TRICKS
Lastly... Make

it Relatable!

Teens are your audience, if you wouldn’t watch this, chances are they
won’t either

PSA PROJECT
Saturday, November 16, 2013

#nhsjc
CONTACT US
Sutherland
Jmclean3@gmail.com

@jmclean3

PSA PROJECT
Saturday, November 16, 2013

Doran
kpdoran@gmail.com

@kristoferdoran

#nhsjc
THANK YOU

Saturday, November 16, 2013

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News Literacy PSA Project - JEA Fall Conference 2013

  • 1. NEWS LITERACY PSA Project Instructors: Kris Doran & Jesse Sutherland Saturday, November 16, 2013
  • 2. YOUR INSTRUCTORS Jesse Sutherland @jmclean3 Kris Doran @kristoferdoran Broadcast Journalism Adviser Interactive Media Instructor I advise WKHS-TV at Waterford Kettering High School in Waterford, MI. I have experience in TV, Radio and Newspaper I advise the Interactive Media program at the Trumbull Career & Technical Center. We make a show called Spotlight. I’ve also worked in TV & Sports prior to teaching. PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 4. OUR CHALLENGE To create a PSA that examines: “How does media affect the way teenagers view themselves and the world?” PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 5. OUR MISSION 2 PSA PROJECT Saturday, November 16, 2013 TEAMS MESSAGES MINUTE LONG PSAs #nhsjc
  • 7. NEWS LITERACY What is NEWS? Information, knowledge, current and relevant facts, etc What is LITERACY? The ability to read and write, to understand a specific knowledge area, to comprehend information about the subject NEWS PSA PROJECT Saturday, November 16, 2013 LITERACY So, what NEWS LITERACY? “New Literacy” is one way we can understand the traditional conventions of journalism, the current state of the news media, and our role as media consumers NEWS LITERACY #nhsjc
  • 8. STEP 3 Critically Thinking about News Literacy Saturday, November 16, 2013
  • 9. USING THAT INFO What do teenagers think when they hear “traditional conventions of journalism”? How many of “traditional conventions of journalism” do you use to get your news? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 10. OUR GUESS PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 11. According to Pew Research. Graphic by Next Advisor PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 12. According to study by the Knight Foundation PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 13. WHAT DO YOU THINK? Before we consider making our PSA, we should consider the underlying message we’re sending from your perspective. Are traditional conventions adapting to modern methods? Why or why not? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 14. WHAT DO YOU THINK? How are traditional conventions adapting to modern methods? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 15. WHAT DO YOU THINK? Have News Values (timeliness, proximity, prominence, conflict, consequence, human interest) changed because of the integration of modern methods? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 16. WHAT DO YOU THINK? Is there now a push to break news before others and is that changing the balance between publishing what people want to know about, need to know about and should know about? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 17. WHAT DO YOU THINK? Should journalists be more responsible to make sure we are accurately informed, or should we be better informed citizens? How should journalists fact check? How should informed citizens fact check? How many times can a news outlet get it wrong before they loose your trust? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 18. WHAT DO YOU THINK? Traditional conventions and modern methods are mixed into social media with entertainment. How do we tell the difference? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 19. WHAT DO YOU THINK? Is News Literacy different for teens than it is for adults? Why or why not? What if roles were reversed and teens were reporting news from their perspective for the adults to view? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 20. WHAT DO YOU THINK? How do we recognize bias in news reporting? What is Bias? What does it mean to be unbiased? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 21. TYPES OF BIAS Bias by omission: leaving out facts that you don’t “like” or you don’t “think are true.” Or, leaving out an important perspective. Bias by word choice: using loaded words or labels that convey certain meanings instead of more neutral terms (“freedom fighter v. terrorist”) Bias by selection of sources: including sources that only support one view. Including sources that are trying to further their own agenda. Bias by story selection: choosing stories that further a cause, or ignoring stories that you don’t like or that might cause trouble for friends. PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 22. WHAT DO YOU THINK? How do we recognize bias in news reporting? What is Bias? What does it mean to be unbiased? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 24. OUR MISSION 2 TEAMS MESSAGES MINUTE LONG PSAs But, each strategy should answer the overall question, “How does media affect the way teenagers view themselves and the world” PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 25. BRAINSTORM Each team will make a list of 3 possible goals for their PSA and we as an overall team will pick the best 2 to be produced. What are the main goals of each PSA? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 26. STEP 4 Tips & Tricks Saturday, November 16, 2013
  • 27. TIPS & TRICKS Use a Tripod Zoom with your Feet Think in Shots Be Safe PSA PROJECT Saturday, November 16, 2013 Your safety Safety of others #nhsjc
  • 29. TIPS & TRICKS Use Rule of Thirds PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 30. TIPS & TRICKS Give Headroom PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 31. TIPS & TRICKS Pay Attention to Nose/Look Room PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 32. TIPS & TRICKS Be Polite Coach them Pay Attention! B-Roll If someone does not want to be interviewed, move on. There are lots of “fish” in the sea that will be willing to be interviewed. If an interviewee answers your question before you asked it, try not to ask after they just gave the answer. If students are consistently giving great responses about one topic, try thinking about the other goals of your PSA PSA PROJECT Saturday, November 16, 2013 2-minutes for the entire PSA, not for one interview Explain before the interview that you are looking for short statements If you pay attention to what your interviewees are saying, they are telling you what you need to gather B-Roll of. Put someone in charge of keeping a “wish-list” of B-Roll for your team. #nhsjc
  • 33. TIPS & TRICKS Lastly... Make it Relatable! Teens are your audience, if you wouldn’t watch this, chances are they won’t either PSA PROJECT Saturday, November 16, 2013 #nhsjc
  • 34. CONTACT US Sutherland Jmclean3@gmail.com @jmclean3 PSA PROJECT Saturday, November 16, 2013 Doran kpdoran@gmail.com @kristoferdoran #nhsjc