1. Inspire and Fuel Creativity

2. Agenda
What is crowdfunding?
Why should we care?
Advice on how to do it
Good examples

3. Definition
Crowdsourcing

4. Crowdsourcing
”model for
distributed
problem solving”
creation, voting, wisdom, funding

5. ”cooperation by a
group of people to
monetary support
a project”
Crowdfunding

6. Why?
Part of your business model

7. The Statue of
Liberty
Crowdfunding

8. Marillion
A Crowdfunding Band

9. The Million Dollar
Project
Crowdfunding VS Loan

11. “The Bed”
Traditional greek Crowdfunding

12. to launch your project
1. How much money
2. How many days
3. What the rewards are
4. A selling text
groopio.com

14. 8 advice
for a successful crowdfunding project

15. Good idea
As always

16. Emphasize yourself
People like people

17. Tell your story
Create bond and understanding

18. Spend time on a video
Straight to people’s heart

19. Specify
Make your world easy to understand

20. Creative rewards
”(no art critics please)”

21. “The sweet spot for
your project is the
contribution level
that earns the most
money.”
(The carrot)

22. Create a
modular story
one step at a time

23. You only have one
Mom. Who else will
contribute?
family, friends + co-workers
your community / contacts
+ communities of your peeps

24. The best thing
people can do for your
campaign,
after contributing,
is evangelize.
“I ‘ve got a message!”

25. Don’t forget to
spread the word
1. Recruit ambassadors
2. Plant your idea
3. Bloggers are your best friends
4. Spread to thousand networks

26. Any interest?
The numbers
Kickstarter:
April 2011 raised funds: $53m
October 2011 raised funds: over $100m

27. Any interest?
The Backers
Kickstarter:
April 2011 total backers 590,000
October 2011 total backers 1,010,000

30. Pitch Clip
Networking Buttons
Project Status Panel

31. Project Description

32. Giveaways
& Rewards

35. Thanks.
irineos@groopio.com
www.groopio.com
@groopio