Thought Labs did a makeover for the West Point Association of Graduates Facebook Public Profile. This shows the before and after, highlighting key changes made using best practices.
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Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs
1. West Point Association
of Graduates
Public Profile Makeover
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
2. Makeover Goals
• To enable Graduates to find each other and
develop relationships
• To increase interactivity
• To continue to add Fans
• To effectively use the features of the Profile
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
3. Original Profile – The Wall Choose
the right
tabs
Profile Pic
Fan Settings
Status Updates
Welcome
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
4. New Profile– The Wall
Profile Pic
Status Updates
Welcome
Link back
to the
Profile
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
5. New Profile – Wall Custom Box
Custom FBML Box
Events
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
6. Original Profile – Info Tab
Empty
Space
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
7. New Profile – Info Tab
Fill it up
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
8. Original Profile – Boxes Tab
Use it all
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
9. New Profile – Boxes Tab
Involve your fans
Custom Boxes
Reuse your content
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
10. New Profile – Welcome Tab
Custom
Landing Pages
and Full Page
experiences
Help your
visitors find
what’s
important
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
11. New Profile – Welcome Tab pt2
Link to
more
content
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
12. New Profile – View Settings
Send new
visitors where
to the right
place
Let your Fans
interact
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
13. Use Pictures
Events
Make your Tell
description everyone
interesting about it
Add and tag
content
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
14. Photos and Videos
Tag People
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
15. About Thought Labs
We help companies create and implement social
media strategies that:
– Make connections with their customers
– Engage those customers to get real-time feedback
– Interpret that feedback into concrete actions
Contact Me
Thought Labs @jmaver
john@thoughtlabs.com (978) 226-1524
www.thoughtlabs.com
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com