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In the social, mobile and cloud era, what does it take to be
                   an Information Professional?




                                                       John Mancini
                                                       President, AIIM
     http://www.flickr.com/photos/globalx/4864001692
In association with:
johnmancini@aiim.org
         @jmancini77
         blog = DigitalLandfill.org


         If you are an information professional,
         AIIM is where you belong.
         www.aiim.org/certification

                                                     Text ā€¦
                                            AIIM<space>your email
                                      to 22333 for info about certification
                                        or on having AIIM speak to your
                                                  organization

In association with:
A short introduction and personal history of technology




                                               Text ā€¦
                                      AIIM<space>your email
                                to 22333 for info about certification
                                  or on having AIIM speak to your
                                            organization

In association with:
In association with:
In association with:
In association with:
In association with:
"Despite	
 Ā the	
 Ā euphoria	
 Ā of	
 Ā Internet	
 Ā 
  enthusiasts	
 Ā and	
 Ā the	
 Ā hyped-Ā­ā€up	
 Ā 
   selling	
 Ā palaver	
 Ā of	
 Ā some	
 Ā web	
 Ā 
  services	
 Ā providers,	
 Ā we	
 Ā remain	
 Ā 
   uncertain	
 Ā as	
 Ā to	
 Ā the	
 Ā long-Ā­ā€run	
 Ā 
substan<ve	
 Ā beneļ¬ts	
 Ā the	
 Ā Internet	
 Ā 
  will	
 Ā bring	
 Ā to	
 Ā businesses	
 Ā and	
 Ā to	
 Ā 
    individual	
 Ā users.ā€¦un<l	
 Ā the	
 Ā 
     webmeisters	
 Ā persuade	
 Ā us	
 Ā 
 otherwise,	
 Ā we'll	
 Ā hang	
 Ā on	
 Ā to	
 Ā our	
 Ā 
 CDs	
 Ā and	
 Ā ļ¬‚oppies,	
 Ā along	
 Ā with	
 Ā the	
 Ā 
aperture	
 Ā cards	
 Ā and	
 Ā other	
 Ā imaging	
 Ā 
  ar<facts	
 Ā that	
 Ā have	
 Ā served	
 Ā our	
 Ā 
corporate	
 Ā and	
 Ā personal	
 Ā purposes	
 Ā 
  so	
 Ā cost-Ā­ā€eļ¬€ec<vely	
 Ā in	
 Ā the	
 Ā past."   	
 Ā 
Systems of Record.


In association with:
Era	
 Ā        Mainframe	
 Ā             Mini	
 Ā            PC	
 Ā          Internet	
 Ā          	
 Ā 	
 Ā 	
 Ā 


                                       Systems of Record

    Years	
 Ā        1960-Ā­ā€1975	
 Ā       1975-Ā­ā€1992	
 Ā    1992-Ā­ā€2001	
 Ā    2001-Ā­ā€2009	
 Ā         	
 Ā 	
 Ā 	
 Ā 



  Typical	
 Ā 
                      A	
 Ā batch	
 Ā        A	
 Ā dept	
 Ā        A	
 Ā 
   thing	
 Ā                                                                  A	
 Ā web	
 Ā page	
 Ā    	
 Ā 	
 Ā 	
 Ā 
                       trans	
 Ā            process	
 Ā      document	
 Ā 
 managed	
 Ā 


Best	
 Ā known	
 Ā                           Digital	
 Ā 
                         IBM	
 Ā                            MicrosoK	
 Ā          Google	
 Ā           	
 Ā 	
 Ā 	
 Ā 
 company	
 Ā                              Equipment	
 Ā 



 Content	
 Ā                                 Image	
 Ā       Document	
 Ā         Content	
 Ā 
                    Microļ¬lm	
 Ā                                                                     	
 Ā 	
 Ā 	
 Ā 
mgmt	
 Ā focus	
 Ā                            Mgmt	
 Ā          Mgmt	
 Ā            Mgmt	
 Ā 
A technology inflection point.




Page ļ‚§
In association with:


  12
Social everywhere.
http://www.flickr.com/photos/mymollypop/
                2645589819
Social everywhere.



 Ā§ļ‚§ā€ÆOutside the firewallā€¦
    Ā§ļ‚§ā€Æ1,330 years worth of time spent every day on Facebook.
    Ā§ļ‚§ā€Æ800M Facebook users.
    Ā§ļ‚§ā€Æ50% log in on any day.
    Ā§ļ‚§ā€Æ250M photos uploaded per day.


  Ā§ļ‚§ā€ÆInside the firewall (per AIIM Industry Watch)ā€¦
    Ā§ļ‚§ā€ÆOnly 38% have an enterprise social strategy.
    Ā§ļ‚§ā€ÆBut 27% now view social as infrastructure.

In association with:
Mobile everywhere.
 http://www.flickr.com/photos/scottvanderchijs/4912947547
In association with:
Mobile everywhere.



 Ā§ļ‚§ā€ÆExplosive growth
    Ā§ļ‚§ā€ÆMobile subscribers have grown from 719M in 2000 (60% in
       developed world) to 5.6 billion today (70% in the
       developing world).
    Ā§ļ‚§ā€ÆOnly 835M out of 5.6 billion devices are smartphones.
 Ā§ļ‚§ā€ÆInflection Points
    Ā§ļ‚§ā€Æq2:10 - Windows operating systems < 50% of Internet
       enabled devices.
    Ā§ļ‚§ā€Æq4:10 - smartphones + tablets > notebooks + desktops.


In association with:
Mobile everywhere.



 Legacy Discontinuity
 (per AIIM, Making the Most of Mobile ā€“ Content on the Move)
    Ā§ļ‚§ā€Æ94% have deployed mobile access to email, but < 30%
       have mobile access to enterprise systems ā€“ ECM, CRM,
       ERP.
    Ā§ļ‚§ā€Æ37% have no mobile ECM access; a further 30% rely on
       conventional web interface.
    Ā§ļ‚§ā€ÆOnly 47% allow personal devices to access company data,
       but most in a policy void.



In association with:
Records, meet engagement.


In association with:
Systems of Engagement
                                                                                                  Social	
 Ā and	
 Ā 
      Era	
 Ā        Mainframe	
 Ā           Mini	
 Ā            PC	
 Ā          Internet	
 Ā 
                                                                                                    Cloud	
 Ā 

                                             Systems of Record

    Years	
 Ā        1960-Ā­ā€1975	
 Ā     1975-Ā­ā€1992	
 Ā    1992-Ā­ā€2001	
 Ā    2001-Ā­ā€2009	
 Ā         2010-Ā­ā€2015	
 Ā 



  Typical	
 Ā 
                      A	
 Ā batch	
 Ā      A	
 Ā dept	
 Ā        A	
 Ā                                     An	
 Ā 
   thing	
 Ā                                                                A	
 Ā web	
 Ā page	
 Ā 
                       trans	
 Ā          process	
 Ā      document	
 Ā                              interacNon	
 Ā 
 managed	
 Ā 


Best	
 Ā known	
 Ā                         Digital	
 Ā 
                         IBM	
 Ā                          MicrosoK	
 Ā          Google	
 Ā           Facebook	
 Ā 
 company	
 Ā                            Equipment	
 Ā 


                                                                                                    Social	
 Ā 
 Content	
 Ā                               Image	
 Ā       Document	
 Ā         Content	
 Ā 
                    Microļ¬lm	
 Ā                                                                    Business	
 Ā 
mgmt	
 Ā focus	
 Ā                          Mgmt	
 Ā          Mgmt	
 Ā            Mgmt	
 Ā 
                                                                                                   Systems	
 Ā 
Considera<on	
 Ā                 Systems	
 Ā of	
 Ā Record	
 Ā            Systems	
 Ā of	
 Ā Engagement	
 Ā 

Focus	
 Ā                        TransacNons	
 Ā                        InteracNons	
 Ā 
Governance	
 Ā                   Command	
 Ā &	
 Ā Control	
 Ā            CollaboraNon	
 Ā 
Core	
 Ā Elements	
 Ā             Facts	
 Ā &	
 Ā Commitments	
 Ā          Ideas	
 Ā &	
 Ā Nuances	
 Ā 
Value	
 Ā                        Single	
 Ā Source	
 Ā of	
 Ā Truth	
 Ā    Discovery	
 Ā &	
 Ā Dialog	
 Ā 
Standard	
 Ā                     Accurate	
 Ā &	
 Ā Complete	
 Ā          Immediate	
 Ā &	
 Ā Accessible	
 Ā 

Content	
 Ā                      Authored	
 Ā                           Communal	
 Ā 
Primary	
 Ā Record	
 Ā Type	
 Ā    Documents	
 Ā                          ConversaNons	
 Ā 
Searchability	
 Ā                Easy	
 Ā                               Hard	
 Ā 
Usability	
 Ā                    User	
 Ā is	
 Ā trained	
 Ā              User	
 Ā ā€œknowsā€	
 Ā 	
 Ā 
Accessibility	
 Ā                Regulated	
 Ā &	
 Ā Contained	
 Ā        Ad	
 Ā Hoc	
 Ā &	
 Ā Open	
 Ā 
RetenNon	
 Ā                     Permanent	
 Ā                          Transient	
 Ā 
Policy	
 Ā Focus	
 Ā              Security	
 Ā (Protect	
 Ā Assets)	
 Ā    Privacy	
 Ā (Protect	
 Ā Users)	
 Ā 
So this must be the golden age




 Ā§ļ‚§ā€ÆSo this must be the golden age for
   IT professionals.
 Ā§ļ‚§ā€ÆRight?
 Ā§ļ‚§ā€ÆRight?



In association with:
Self-Loathing




In association with:
Just Plain Loathing




In association with:
So this must be the golden age




                        Why?



In association with:
Information sprawl.




 http://www.flickr.com/photos/paytonc/79973436
In association with:
Revolutionary expectations.


 ā€œRevolution doesnā€™t happen when
society adopts new technologiesā€”it
 happens when society adopts new
            behaviors.ā€
              --Clay Shirky


http://www.flickr.com/photos/6argoo3a/6253592631
So this must be the golden age




    We need to think about the information
          ā€œprofessionā€ differently.




In association with:
Itā€™s all about information,
                       not plumbing.
    http://www.flickr.com/photos/mxmstryo/4033816209
In association with:
The Future of RM


 Ā§ļ‚§ā€Æ ā€¦as records management rarely supports direct revenue generation,
     most executives perceive it as an administrative cost centerā€¦the
     strategic relevancy of the records management function has taken a
     slight dipā€¦ (ARMA/Forrester, 2011)
 Ā§ļ‚§ā€Æ 44% of records managers are not included in the IT strategic planning
     process, including requirements definitions and vendor selection ā€“ up
     from 35% in 2009 (ARMA/Forrester, 2011)
 Ā§ļ‚§ā€Æ The inability of our profession to come to grips with the explosion of
     electronic records will spell the doom of the profession. In many
     organizations, that omission has made us irrelevant. (Patrick
     Cunningham, CRM, 2010)




In association with:
The Future of RM


            The TECHNOLOGY skills gap ā€“ 4 or 5 on 5 pt scale

                 BPM              27%

 IT and integration       11%                 Records Managers
                                              and Librarians
                WCM     7%                    N=168, 2009 AIIM/Oracle survey



                 ECM             26%

                   RM                                                80%

In association with:
The Future of IT


 Ā§ļ‚§ā€Æ IT is not providing a sustainable competitive advantage, just as having
     electricity does not provide a sustainable advantage when everyone has
     it. Within business organizations, the IT person who survives will focus
     on business, innovating, doing data analysis, business development,
     management functions and outsourcing IT since IT is just a commodity
     like electricity.
    Ƙļƒ˜ā€Æ(Coldstreams.com 2011, reporting on IEEE seminar)
 Ā§ļ‚§ā€Æ The problem is that not enough people know how to use the new tools
     of the Internet, mobile, and cloud computing. The workforce as a whole
     does not have the right mix of skills. (Maurice Mugambe, 2011)
 Ā§ļ‚§ā€Æ The IT worker needed by businesses ā€¦ for the future needs to be multi-
     skilled ā€“ with a mixture of technical skills combined with strong business
     and communication skills. (World of Work, 2011)


In association with:
The Future of IT


                 The business skills gap ā€“ 4 or 5 on 5 pt scale

          Ops Mgmt                              35%

                 LOB                           34%

                WCM                    23%         IT support and mgmt,
                                                   Sys Admin, Developers
                   RM                     27%      N=138, 2009 AIIM/Oracle survey



 IT and integration                                                       62%

In association with:
The emerging information
   professional


    Ā§ļ‚§ā€ÆThe vast majority of organizations see the need to
       manage information as an enterprise resource rather
       than in separate "silos," departments or systems, but they
       don't know how to begin to address the challenge, as it is
       so large...
    Ā§ļ‚§ā€ÆProfessional roles focused on information management
       will be different to that of established IT roles.
    Ā§ļ‚§ā€ÆAn "information professional" will not be one type of role
       or skill set, but will in fact have a number of
       specializations.
       Ƙļƒ˜ā€ÆDeb Logan and Regina Casonata, Gartner

In association with:
In association with:
PROFESSIONAL	
 Ā CERTIFICATION	
 Ā covering	
 Ā the	
 Ā 
                             broad	
 Ā based	
 Ā body	
 Ā of	
 Ā knowledge	
 Ā that	
 Ā every	
 Ā 
                           informa<on	
 Ā professional	
 Ā needs	
 Ā to	
 Ā understand.         	
 Ā 

      DOMAINS	
 Ā                                   FOCUS	
 Ā AREAS	
 Ā 

                          Enterprise	
 Ā search,	
 Ā Business	
 Ā intelligence,	
 Ā Master	
 Ā 
     Access/	
 Ā Use	
 Ā 
                                 data	
 Ā management,	
 Ā Text	
 Ā analy<cs      	
 Ā 
                                  Informa<on	
 Ā capture,	
 Ā BPM,	
 Ā KM,	
 Ā Email	
 Ā 
  Capture/Manage	
 Ā 
                                   management,	
 Ā Content	
 Ā management        	
 Ā 
                          Collabora<on,	
 Ā Social	
 Ā media,	
 Ā Info	
 Ā workplace,	
 Ā IM,	
 Ā 
 Collaborate/Deliver
                   	
 Ā 
                            Telecommu<ng	
 Ā support,	
 Ā Web	
 Ā conferencing           	
 Ā 
                             Security,	
 Ā RM,	
 Ā Data	
 Ā privacy,	
 Ā DRM,	
 Ā Archiving,	
 Ā 
  Secure/Preserve	
 Ā 
                                                   eDiscovery    	
 Ā 
                           Info	
 Ā architecture,	
 Ā Technical	
 Ā architecture,	
 Ā Cloud	
 Ā 
Architecture/Systems
                   	
 Ā 
                            compu<ng,	
 Ā Mobile	
 Ā apps,	
 Ā Websites	
 Ā and	
 Ā portals 	
 Ā 
                           Strategic	
 Ā planning,	
 Ā Building	
 Ā business	
 Ā case,	
 Ā Impl	
 Ā 
  Plan/Implement
               	
 Ā 
                          planning,	
 Ā Req	
 Ā def,	
 Ā Solu<on	
 Ā design,	
 Ā Change	
 Ā mgmt     	
 Ā 
In association with:
In association with:
We	
 Ā have	
 Ā only	
 Ā just	
 Ā begun.	
 Ā 
johnmancini@aiim.org
         @jmancini77
         blog = DigitalLandfill.org

         If you are an information professional,
         AIIM is where you belong.
         www.aiim.org/certification

                                                     Text ā€¦
                                            AIIM<space>your email
                                      to 22333 for info about certification
                                        or on having AIIM speak to your
                                                  organization

In association with:
In association with:
Follow AIIM on

           AIIM Community ā€“ @aiimcommunity
           John Mancini ā€“ @jmancini77
                                                #aiim
           Atle Skjekkeland ā€“ @skjekkeland
                                                #ecm
           Peggy Winton ā€“ @pwwinton
                                                #erm
           Bryant Duhon ā€“ @bduhon
                                               #socbiz
           Jesse Wilkins ā€“ @jessewilkins
                                             #aiimwebinar
           Nick Inglis ā€“ @nickinglis
                                               #aiim12
           Betsy Fanning ā€“ @bfanning
                                                #bpm
           Theresa Resek ā€“ @tmresek
           Beth Mayhew ā€“ @bethmayhew
           Thedra White ā€“ @thedrawhite
In association with:

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In the social, mobile and cloud era, what does it take to be an Information Professional?

  • 1. In the social, mobile and cloud era, what does it take to be an Information Professional? John Mancini President, AIIM http://www.flickr.com/photos/globalx/4864001692 In association with:
  • 2. johnmancini@aiim.org @jmancini77 blog = DigitalLandfill.org If you are an information professional, AIIM is where you belong. www.aiim.org/certification Text ā€¦ AIIM<space>your email to 22333 for info about certification or on having AIIM speak to your organization In association with:
  • 3. A short introduction and personal history of technology Text ā€¦ AIIM<space>your email to 22333 for info about certification or on having AIIM speak to your organization In association with:
  • 7.
  • 9. "Despite Ā the Ā euphoria Ā of Ā Internet Ā  enthusiasts Ā and Ā the Ā hyped-Ā­ā€up Ā  selling Ā palaver Ā of Ā some Ā web Ā  services Ā providers, Ā we Ā remain Ā  uncertain Ā as Ā to Ā the Ā long-Ā­ā€run Ā  substan<ve Ā beneļ¬ts Ā the Ā Internet Ā  will Ā bring Ā to Ā businesses Ā and Ā to Ā  individual Ā users.ā€¦un<l Ā the Ā  webmeisters Ā persuade Ā us Ā  otherwise, Ā we'll Ā hang Ā on Ā to Ā our Ā  CDs Ā and Ā ļ¬‚oppies, Ā along Ā with Ā the Ā  aperture Ā cards Ā and Ā other Ā imaging Ā  ar<facts Ā that Ā have Ā served Ā our Ā  corporate Ā and Ā personal Ā purposes Ā  so Ā cost-Ā­ā€eļ¬€ec<vely Ā in Ā the Ā past." Ā 
  • 10. Systems of Record. In association with:
  • 11. Era Ā  Mainframe Ā  Mini Ā  PC Ā  Internet Ā  Ā  Ā  Ā  Systems of Record Years Ā  1960-Ā­ā€1975 Ā  1975-Ā­ā€1992 Ā  1992-Ā­ā€2001 Ā  2001-Ā­ā€2009 Ā  Ā  Ā  Ā  Typical Ā  A Ā batch Ā  A Ā dept Ā  A Ā  thing Ā  A Ā web Ā page Ā  Ā  Ā  Ā  trans Ā  process Ā  document Ā  managed Ā  Best Ā known Ā  Digital Ā  IBM Ā  MicrosoK Ā  Google Ā  Ā  Ā  Ā  company Ā  Equipment Ā  Content Ā  Image Ā  Document Ā  Content Ā  Microļ¬lm Ā  Ā  Ā  Ā  mgmt Ā focus Ā  Mgmt Ā  Mgmt Ā  Mgmt Ā 
  • 12. A technology inflection point. Page ļ‚§ In association with: 12
  • 14. Social everywhere. Ā§ļ‚§ā€ÆOutside the firewallā€¦ Ā§ļ‚§ā€Æ1,330 years worth of time spent every day on Facebook. Ā§ļ‚§ā€Æ800M Facebook users. Ā§ļ‚§ā€Æ50% log in on any day. Ā§ļ‚§ā€Æ250M photos uploaded per day. Ā§ļ‚§ā€ÆInside the firewall (per AIIM Industry Watch)ā€¦ Ā§ļ‚§ā€ÆOnly 38% have an enterprise social strategy. Ā§ļ‚§ā€ÆBut 27% now view social as infrastructure. In association with:
  • 16. Mobile everywhere. Ā§ļ‚§ā€ÆExplosive growth Ā§ļ‚§ā€ÆMobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world). Ā§ļ‚§ā€ÆOnly 835M out of 5.6 billion devices are smartphones. Ā§ļ‚§ā€ÆInflection Points Ā§ļ‚§ā€Æq2:10 - Windows operating systems < 50% of Internet enabled devices. Ā§ļ‚§ā€Æq4:10 - smartphones + tablets > notebooks + desktops. In association with:
  • 17. Mobile everywhere. Legacy Discontinuity (per AIIM, Making the Most of Mobile ā€“ Content on the Move) Ā§ļ‚§ā€Æ94% have deployed mobile access to email, but < 30% have mobile access to enterprise systems ā€“ ECM, CRM, ERP. Ā§ļ‚§ā€Æ37% have no mobile ECM access; a further 30% rely on conventional web interface. Ā§ļ‚§ā€ÆOnly 47% allow personal devices to access company data, but most in a policy void. In association with:
  • 18. Records, meet engagement. In association with:
  • 19. Systems of Engagement Social Ā and Ā  Era Ā  Mainframe Ā  Mini Ā  PC Ā  Internet Ā  Cloud Ā  Systems of Record Years Ā  1960-Ā­ā€1975 Ā  1975-Ā­ā€1992 Ā  1992-Ā­ā€2001 Ā  2001-Ā­ā€2009 Ā  2010-Ā­ā€2015 Ā  Typical Ā  A Ā batch Ā  A Ā dept Ā  A Ā  An Ā  thing Ā  A Ā web Ā page Ā  trans Ā  process Ā  document Ā  interacNon Ā  managed Ā  Best Ā known Ā  Digital Ā  IBM Ā  MicrosoK Ā  Google Ā  Facebook Ā  company Ā  Equipment Ā  Social Ā  Content Ā  Image Ā  Document Ā  Content Ā  Microļ¬lm Ā  Business Ā  mgmt Ā focus Ā  Mgmt Ā  Mgmt Ā  Mgmt Ā  Systems Ā 
  • 20. Considera<on Ā  Systems Ā of Ā Record Ā  Systems Ā of Ā Engagement Ā  Focus Ā  TransacNons Ā  InteracNons Ā  Governance Ā  Command Ā & Ā Control Ā  CollaboraNon Ā  Core Ā Elements Ā  Facts Ā & Ā Commitments Ā  Ideas Ā & Ā Nuances Ā  Value Ā  Single Ā Source Ā of Ā Truth Ā  Discovery Ā & Ā Dialog Ā  Standard Ā  Accurate Ā & Ā Complete Ā  Immediate Ā & Ā Accessible Ā  Content Ā  Authored Ā  Communal Ā  Primary Ā Record Ā Type Ā  Documents Ā  ConversaNons Ā  Searchability Ā  Easy Ā  Hard Ā  Usability Ā  User Ā is Ā trained Ā  User Ā ā€œknowsā€ Ā  Ā  Accessibility Ā  Regulated Ā & Ā Contained Ā  Ad Ā Hoc Ā & Ā Open Ā  RetenNon Ā  Permanent Ā  Transient Ā  Policy Ā Focus Ā  Security Ā (Protect Ā Assets) Ā  Privacy Ā (Protect Ā Users) Ā 
  • 21. So this must be the golden age Ā§ļ‚§ā€ÆSo this must be the golden age for IT professionals. Ā§ļ‚§ā€ÆRight? Ā§ļ‚§ā€ÆRight? In association with:
  • 23. Just Plain Loathing In association with:
  • 24. So this must be the golden age Why? In association with:
  • 26. Revolutionary expectations. ā€œRevolution doesnā€™t happen when society adopts new technologiesā€”it happens when society adopts new behaviors.ā€ --Clay Shirky http://www.flickr.com/photos/6argoo3a/6253592631
  • 27. So this must be the golden age We need to think about the information ā€œprofessionā€ differently. In association with:
  • 28. Itā€™s all about information, not plumbing. http://www.flickr.com/photos/mxmstryo/4033816209 In association with:
  • 29. The Future of RM Ā§ļ‚§ā€Æ ā€¦as records management rarely supports direct revenue generation, most executives perceive it as an administrative cost centerā€¦the strategic relevancy of the records management function has taken a slight dipā€¦ (ARMA/Forrester, 2011) Ā§ļ‚§ā€Æ 44% of records managers are not included in the IT strategic planning process, including requirements definitions and vendor selection ā€“ up from 35% in 2009 (ARMA/Forrester, 2011) Ā§ļ‚§ā€Æ The inability of our profession to come to grips with the explosion of electronic records will spell the doom of the profession. In many organizations, that omission has made us irrelevant. (Patrick Cunningham, CRM, 2010) In association with:
  • 30. The Future of RM The TECHNOLOGY skills gap ā€“ 4 or 5 on 5 pt scale BPM 27% IT and integration 11% Records Managers and Librarians WCM 7% N=168, 2009 AIIM/Oracle survey ECM 26% RM 80% In association with:
  • 31. The Future of IT Ā§ļ‚§ā€Æ IT is not providing a sustainable competitive advantage, just as having electricity does not provide a sustainable advantage when everyone has it. Within business organizations, the IT person who survives will focus on business, innovating, doing data analysis, business development, management functions and outsourcing IT since IT is just a commodity like electricity. Ƙļƒ˜ā€Æ(Coldstreams.com 2011, reporting on IEEE seminar) Ā§ļ‚§ā€Æ The problem is that not enough people know how to use the new tools of the Internet, mobile, and cloud computing. The workforce as a whole does not have the right mix of skills. (Maurice Mugambe, 2011) Ā§ļ‚§ā€Æ The IT worker needed by businesses ā€¦ for the future needs to be multi- skilled ā€“ with a mixture of technical skills combined with strong business and communication skills. (World of Work, 2011) In association with:
  • 32. The Future of IT The business skills gap ā€“ 4 or 5 on 5 pt scale Ops Mgmt 35% LOB 34% WCM 23% IT support and mgmt, Sys Admin, Developers RM 27% N=138, 2009 AIIM/Oracle survey IT and integration 62% In association with:
  • 33. The emerging information professional Ā§ļ‚§ā€ÆThe vast majority of organizations see the need to manage information as an enterprise resource rather than in separate "silos," departments or systems, but they don't know how to begin to address the challenge, as it is so large... Ā§ļ‚§ā€ÆProfessional roles focused on information management will be different to that of established IT roles. Ā§ļ‚§ā€ÆAn "information professional" will not be one type of role or skill set, but will in fact have a number of specializations. Ƙļƒ˜ā€ÆDeb Logan and Regina Casonata, Gartner In association with:
  • 35. PROFESSIONAL Ā CERTIFICATION Ā covering Ā the Ā  broad Ā based Ā body Ā of Ā knowledge Ā that Ā every Ā  informa<on Ā professional Ā needs Ā to Ā understand. Ā  DOMAINS Ā  FOCUS Ā AREAS Ā  Enterprise Ā search, Ā Business Ā intelligence, Ā Master Ā  Access/ Ā Use Ā  data Ā management, Ā Text Ā analy<cs Ā  Informa<on Ā capture, Ā BPM, Ā KM, Ā Email Ā  Capture/Manage Ā  management, Ā Content Ā management Ā  Collabora<on, Ā Social Ā media, Ā Info Ā workplace, Ā IM, Ā  Collaborate/Deliver Ā  Telecommu<ng Ā support, Ā Web Ā conferencing Ā  Security, Ā RM, Ā Data Ā privacy, Ā DRM, Ā Archiving, Ā  Secure/Preserve Ā  eDiscovery Ā  Info Ā architecture, Ā Technical Ā architecture, Ā Cloud Ā  Architecture/Systems Ā  compu<ng, Ā Mobile Ā apps, Ā Websites Ā and Ā portals Ā  Strategic Ā planning, Ā Building Ā business Ā case, Ā Impl Ā  Plan/Implement Ā  planning, Ā Req Ā def, Ā Solu<on Ā design, Ā Change Ā mgmt Ā 
  • 38. We Ā have Ā only Ā just Ā begun. Ā 
  • 39. johnmancini@aiim.org @jmancini77 blog = DigitalLandfill.org If you are an information professional, AIIM is where you belong. www.aiim.org/certification Text ā€¦ AIIM<space>your email to 22333 for info about certification or on having AIIM speak to your organization In association with:
  • 41. Follow AIIM on AIIM Community ā€“ @aiimcommunity John Mancini ā€“ @jmancini77 #aiim Atle Skjekkeland ā€“ @skjekkeland #ecm Peggy Winton ā€“ @pwwinton #erm Bryant Duhon ā€“ @bduhon #socbiz Jesse Wilkins ā€“ @jessewilkins #aiimwebinar Nick Inglis ā€“ @nickinglis #aiim12 Betsy Fanning ā€“ @bfanning #bpm Theresa Resek ā€“ @tmresek Beth Mayhew ā€“ @bethmayhew Thedra White ā€“ @thedrawhite In association with: