My keynote at ECM2012 in Sao Paulo focused on challenges/changes in the enterprise IT landscape.

1. 8 Charts That Tell
You Everything You
Need to Know Abut
the Future of
Information
Management

2. We are in uncharted waters.

4. Systems
of
Engagement
Social and
Era Internet
Cloud
Systems
of
Record
Years 1960-1975 1975-1992 1992-2001 2001-2009 2010-2015
Typical
A batch A dept A A web An
thing
trans process document page interaction
managed
Best known Digital
IBM Microsoft Google Facebook
company Equipment
Content Social
Image Document Content
mgmt Microfilm Business
Mgmt Mgmt Mgmt
focus Systems

5. Consideration Systems of Record Systems of Engagement
Focus Transactions Interactions
Governance Command & Control Collaboration
Core Elements Facts & Commitments Ideas & Nuances
Value Single Source of Truth Discovery & Dialog
Standard Accurate & Complete Immediate & Accessible
Content Authored Communal
Primary Record Type Documents Conversations
Searchability Easy Hard
Usability User is trained User “knows”
Accessibility Regulated & Contained Ad Hoc & Open
Retention Permanent Transient
Policy Focus Security (Protect Assets) Privacy (Protect Users)

6. Source: Gallup, Customer Engagement | What’s Your Engagement Ratio?

7. Conclusion #1: ENGAGEMENT will differentiate
who survives – and who doesn’t.

8. Source: http://www.oceantomo.com/system/files/
SPIntangibles_Chart2010.pdf

9. Conclusion #2: INFORMATION is to our age
what OIL was to the last.

10. Source: Mary Meeker, Internet Trends, D10 Conference

11. Conclusion #3: Consumer technologies are
collapsing the “breathing room” we have between
generations of technology.

12. Source: Mary Meeker, Internet Trends, D10 Conference

13. Conclusion #4: If you don’t have a mobile strategy,
you don’t have a strategy.

14. Source: Geoffrey Moore, Escape Velocity

15. Conclusion #5: The ECM industry is diverging into
two kinds of solutions – with different sets of
winners.

16. Source: McKinsey & Company

17. Conclusion #6: EXTREME INFORMATION is the
new normal.

18. Source: BRICs: The changing faces of global power, By Alan
Beattie, Financial Times, January 17 2010

19. Conclusion #7: Technology is driving a massive
realignment of the world itself.

20. Source: http://letshavetheconversation.blogspot.com/2011/11/moores-law-economics-of-abundance.html

21. Conclusion #8: We are approaching the second
half of the chessboard and it doesn’t look like
anywhere we’ve been before.

22. Who are all these people?
IT Legal professional
Risk/Liability Records Manager
Focus
Digital Archivist
Business Process Owners
Professionals
Information
Value Focus Business Analyst
Knowledge Manager
Information/Data Scientist
Ent Information Manager
Governance
Focus Info/Data Stewards
Ent Information Architect
Social Focus Information Curators
Community Managers
Most roles from Deb Logan and Regina Casonata,
Gartner

23. Blind Men and the Elephant, John Godfrey Saxe
23

24. Get certified today.
$265 at Prometrics
All the preparatory content is free.
Embrace T-shaped skills.
AIIM.org/certification

25. Thank you.
John F. Mancini
President, AIIM
@jmancini77
DigitalLandfill.org