2. What’s +1?
One technology platform + team, being pulled in 3 directions:
+ A positivity app
• Get Twitter merit stamps for doing good things
(Foursquare achievement badges for Twitter)
+ A generic Twitter voting platform for app developers
• Use our API to add Twitter voting to your web app or iPhone app.
Users click our button, tweet @whatever +1 and we catch & tally it.
+ +A for-pay white-label offering: create awards for your brand /
band / etc
• Create a contest around a @name or #hashtag, promote it, we
aggregate all voting around your topic.
+1 2
3. Why +1
• +1 can be a “thumbs up” or “high-five”: digitally, provably, positively
• We love Twitter and its explosion of new conversations and applications. We
saw a blank spot in the ecosystem, a space for the addition of a simple
symbol, added to any message, to convey a positive vote for anything.
• Twitter is perfectly suited for a thumbs up feedback system
• Short syntax wins on Twitter: “thx”, “#FF”, etc
• Easy wins over complicated.
• Lots of geeks on Twitter means that gaming terms like “power-up” and “level
up” make sense
• Existing (but niche) behavior around using +1 to mean “yes,” “me too”, “nice
one,”
+1 3
4. Conversions & Twitter Logins (via OAuth)
14,000+ "+1" tweeting users in our DB
2mil positive tweets recorded
+1 4
5. The Positivity App
Award bling for your
twitter background that
you earn by sending &
receiving positive tweets
Once you opt-in, we award you stamps, triggered by tweets,
and optionally display your stamps as images overlaid on your
Twitter background page. As you earn new stamps, we can
silently update your background with new images.
+1 5
7. Stamps … the Game of +1
+ Categories of stamps
• Viral … most of our current stamps focus in this area
• Twitter behavior
• Story
• User generated: create and “adjudicate” your own stamps - you decide how people earn them
+ Next category of stamps will be based on behavior already exhibited on
Twitter e.g. sharing links and music, giving advice, making jokes, and
endorsing one another:
• Next Earnable Stamps:
• Pro-Tip
• Funny
• BFF
• Link
• Pic
• Snarky
• Thoughtful
+1 7
8. 6 components of our +1 application platform:
Some internal products
we’ve created to launch
+1
Plus 1;
some could have broader
outside application as well,
if we pursued them:
+1
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9. Direct Marketing Engine Flexible Parsing Grammars
+Twitter direct marketing engine +Flexible natural language parsing
• With some pretty sophisticated counter
of tweets
measure heuristics
+We currently detect 40+ variations
of +1 in Tweets
+1 9
10. A/B Framework Realtime Responses
+Twitter A/B testing framework built
to Customers
into both code & copy; enables “3 • One of the big advantages is getting both
second” instant testing. quantitative and qualitative feedback
instantly from our customers
• Easily globalized to multiple
languages & markets
+1 10
11. Dynamic Twitter Backgrounds Realtime Visualizers
+Twitter widget platform (bling your +Live twitter + website activity
page feature) (singer taylor dayne) tracking; data porn / eye candy.
sayplus1.com/visualizer/
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12. Product Plan
October November December
•Stamp creation tool (internal •API for extension •Widgets for partners
and external)
•iPhone application for •Internalization (+1 is
•Stamp redemption engine display of stamps and game designed to be universal)
(one should work for both mechanics
internal and external) •Selling stamps
•Customer interaction (auto
•Direct message inviters feedback) •Personal stats dashboard
•Email inviters •Sharing stamps via FB •Corporate stats dashboard
connect
•Contest Manager (Triggers
include: #hashtags, @mentions, •Email application to play +1
retweets, follows, pictures)
•FB application to play +1
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13. Far Future Extensions (at least nine months out)
+offer Premium +1ʼs for $ with custom colors/icons/signatures when
viewed on sayplus1.com
+monthly group accounts for $ w/custom leaderboards for brands,
companies, sports teams & schools (many companies maintain an
internal reward system, for forward thinking orgs, this is better
because employees/teammates are already on twitter)
+Promotion / Word of Mouth: work with our “ambassadors” to help
spread and legitimize +1 through physical goods: tshirts, personal
books (other?)
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