Activity 1 Mobius Toy, Inc. Team Green Cross-Border Innovation at Harvard Summer School 2013

1. Stakeholder Analysis, Strategic
Objectives, and Performance Indicators
of
Documentation of Strategic Analysis
7/9/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
1
Activity #2

2. Stakeholder Analysis
7/9/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
2
Group Title Responsible
Name of the stakeholders Title of the requirement Individual responsible for
reporting the requirement
Customers Parents: impart knowledge and eco-friendly values to children Claudia Dall'Osso
Customers Children: provide a fun way to interact with friends while learning Claudia Dall'Osso, Stefano Angeli
Suppliers Maintain reliable longterm relationships Elizabeth Wu
Suppliers Maintain high satisfaction with above-market payment terms Elizabeth Wu
Shareholders return on profit / return on sales / return on investment Carine Melhorn
Shareholders Establish a positive corporate image Jean-Luc Winkler
Employees Develop a wide range of skills for all employees and promote
employee diversity
All directors, CEO
Employees Reward idea creator All directors, CEO
Community Encourage local employment All directors, CEO
Community Partner with a local environmental organization and donate part of
profits to the organization
Jean-Luc Winkler
Competitors Maintain competitive market shares in our core competencies Carine Melhorn, Jean-Luc Winkler
Competitors Engage in fair play and transparent practices CEO

3. Strategic Objectives
7/9/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
3
Group Title Responsible
Label of the strategic thrust Title of the objective Individual responsible for
reporting the objective
Workforce Ensure employees/consultants satisfaction All directors
Workforce Periodically assess that all directors have adequate resources to
meet target objectives
CEO
Workforce Ensure that internal creative ideas and suggestions are incorporated
in a timely manner
All directors
Finance Ensure a fair and transparent bid-process for suppliers to review
status of submitted service proposals
Carine Melhorn
Finance Increase profitability of company Carine Melhorn
Finance Build a positive company image Jean-Luc Winkler
Quality Select vendors who adhere to a minimum of 2 forest certifications
[FSC (Forest Stewardship Council), SFI (Sustainable Forestry
Initiative), PEFC (Programme for the Endorsement of Forest
Certification), or ATF (American Tree Farm)]
Jean-Luc Winkler
Quality Ensure customer satisfaction by producing high-quality toys made
with safe and natural products
Elizabeth Wu, Stefano Angeli

4. Performance Indicators
7/9/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
4
Title Unit Target Responsible
Title of the indicator Unit of measurement Target value of the measurement Individual responsible
for reporting the
indicator
Employee satisfaction Combination of employee retention
rate and absenteeism rate
Employee retention rate of 85%, absenteeism
rate of under 2%
Claudia Dall’Osso, all
directors
Customer satisfaction Negative customer feedback and/or
product returns.
Less than 5% of customers leaving negative
feedback and/or returning products
Jean-Luc Winkler, Elizabeth
Wu
Profitability Return on Investment 35% ROI after 3 years of operation Carine Melhorn
Corporate image Positive media monitoring rate Achieve a minimum of 90% positive company
mentions in the media (online media and
industry related print media), no negative
company mentions
Jean-Luc Winkler

5. Accounting and other financial
activities
Legal and compliance matters
Finance and
Legal Operations Director
Carine Melhorn
Advertisement agency
Branding and
Communication Agency
Marketing Director
Jean-Luc Winkler
Eco-materials consultant
Prototype Ideation Director
Stefano Angeli
Appendix: Organization Chart
7/9/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
5
Operations and QC Director
Elizabeth Wu
Production and assembly
Logistics
Functions performed
within the company
Outsourced activities
Playground
open space where the
directors (and selected
employees) meet to discuss
new concepts ideas
Child psychologists, teachers,
parents and children
Creativity Manager and
Playground Gatekeeper
Claudia Dall’Osso
CEO
John Doe
for comparison with individual responsibilities