Based on library instruction session for Color Theory class. Applies color theory to different subjects. Shows information sources, including books, articles, and websites. Created by J. Rinalducci.

1. COLOR THEORY Time Date Professor

8. Dark Blue (oceans, twilight skies, gemstones) =trust, dignity, security, professionalism Orange (fire, sunset, fruit) =energy, excitement, warmth, vitality * Examples from http://www.colormatters.com Color and Advertising Complimentary Colors—Cool & Warm Search Wilson Omnifile Fulltext & Find: “ Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box “ Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)

9. More Color AND Advertising : Brand Recognition Image from BRIAN SIBLEY: the blog (writer & broadcaster) http ://briansibleysblog.blogspot.com/2007_07_01_archive.html Billboard ad for Snickers using color and not the brand name Then—search Omnifile Fulltext and find… “ Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006 Then, get the article in Lexis Nexis Academic

10. Color in Toy Design “Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Blue Marketing Children

11. Color in Toy Design “Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Pink Marketing Children

12. Find Books color in clothing color and clothing color and fashion Fashion-> color in architecture color and architecture Architecture-> color in design color in interior decoration color and design color and decoration Interior design-> color—psychological aspects color and psychology Psychology of color-> color in art color and art General search-> Narrow search (Subject Search) : Keyword searches : Topic :

13. Find Books (continued) color printing color and printing color and design Prints -> color guides color guides Sourcebooks -> color in design color and commercial art Graphic Design -> color in advertising color in marketing color and advertising color and marketing Advertising/ Marketing -> comic books, strips, etc.—technique color and comic books color and animation Sequential art -> Narrow search (Subject Search) : Keyword searches : Topic :

16. Find Articles Look for Databases by Title under Research *Use similar search terms for finding books and articles Design and Applied Arts Index (DAAI) Art Bibliographies Modern Bibliography of the History of Art (BHA) Psychology & Behavioral Sciences Wilson Omnifile Fulltext Art Fulltext & Art Retrospective