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Disneyland Australia "Disney DownUnder" Group 1 Erin Althoff Samantha Arndt Casey Blakely Khushboo Chaturvedi Jonathan Wong
Project Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Australia ,[object Object],[object Object],[object Object]
Goal ,[object Object],[object Object],[object Object],[object Object]
According to our research, kids in Australia will be just as excited to go to Disneyland...
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pro Forma Financial Statements (In Millions)  *Figures exclude 1.2 billion in start up costs. 2012 2017 Marketing Australia Media Networks 24 25 Advertising/Promotion Expense 6 7 Expenses Administrative/Corporate 75 80 Consumer Products 86.01 86 Entertainment 25 30 International Parks and Resorts Expenditures 721 450 Less Capital Expenditures from Disneyland Hong Kong and Euro Disney 250 240 Total Capital Expenditure of Disneyland Australia 471 110 Total Expenditures 687.01 338 Earning before Interest and Taxes 638.24 2514.25 Taxes 191.472 779.4175 Net Income 446.768 1734.833
Resource Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE END.

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Disneyland australia

  • 1. Disneyland Australia "Disney DownUnder" Group 1 Erin Althoff Samantha Arndt Casey Blakely Khushboo Chaturvedi Jonathan Wong
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. According to our research, kids in Australia will be just as excited to go to Disneyland...
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
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  • 13.
  • 14.
  • 15.
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  • 24.
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  • 32. Pro Forma Financial Statements (In Millions) *Figures exclude 1.2 billion in start up costs. 2012 2017 Marketing Australia Media Networks 24 25 Advertising/Promotion Expense 6 7 Expenses Administrative/Corporate 75 80 Consumer Products 86.01 86 Entertainment 25 30 International Parks and Resorts Expenditures 721 450 Less Capital Expenditures from Disneyland Hong Kong and Euro Disney 250 240 Total Capital Expenditure of Disneyland Australia 471 110 Total Expenditures 687.01 338 Earning before Interest and Taxes 638.24 2514.25 Taxes 191.472 779.4175 Net Income 446.768 1734.833
  • 33.