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Evaluation Question 2
How effective is the combination of
your main product and ancillary
I believe that my completed digipak does look somewhat of a professional standard digipak in
some ways, such as the back cover of the digipak which shows a professional photo taken of
Market Rasen's train station which I have then used Photoshop to create an older looking
photo, although some parts of the digipak I do not believe look a professional standard such as
the disk space where the two masks are facing each other, here I believe there is room for
improvement because I find the background, light touching ribbon, could have been done
better and if I had more time I would have been able to find or possibly create a better
background instead. I am unsure as of whether it is a digipak you would regularly find in stores
such as HMV due to the heavily shopped images, however I am quite confident that it is of a
I believe that the magazine advert is of a good quality, I spent a lot of time working on this advert, especially
using the broken glass and hole from within the poster in order to make it look like a broken window.
I think this may be a type of magazine advert you could see in stores, although I am unsure if it would be seen
in mainstream magazines e.g. Look or Hello but possibly more niche magazine brands.
I do think there is room for improvement in this advert, especially with the Guy Fawkes masks because my
original idea was to have people posing in them in the tempter's costume, although in the end we could not
I have included a minimised version of the digipak cover in the bottom left corner as I think this is what
posters of a professional standard also do such as Ed Sheeran's magazine Advert for his debut album.
In some ways I believe that the video definitely could be improved. In my eyes the video lacks in some scenes because only a few
characters star in them, this could have been made better with a larger group of actors. If we did have more actors and resources some
of the scenes could have been more convincing.
However I do think there are some good parts in this video, such as the introduction where Simon first sees the masked figures I believe
has good timing and good reactions.
I am however unsure if it is a music video you would regularly see on music channels such as MTV as many music videos are a lot
flashier and more mainstream rock is preferred instead of this type of genre.
I think that the video, magazine advert and digipak do all look of the same product, specifically
that is why I chose to include a small image of the digipak's front cover in one of the magazine
Also the icon of brand identity that I chose to use for my products is definitely the Guy Fawkes
masks as they play a very significant part in the video, and also the main presentation for the
digipak and magazine advert as is seen in the three images above. I also believe that the text
colour plays a very small part in brand identity too, especially between the digipak and magazine
advert as it is both red and the title and artist name is in the same format for both
products, creating some recognition between the two products.
Brand identity is quite useful when promoting the artist or song because it helps the audience to
resemble which magazine ad goes with which digipak, and which digipak goes with which
assortment of songs, basically it helps the audience recognise which songs are made by which
artist and plays an important role in advertisement through recognition of brand identity.
Another example is the ELO who use a unique image of a spaceship for
their way of brand identity, and it is unique through the shape and
colour of the spaceship, but it is also an adaptation of their original
logo which looked like this:
This was their original logo, and this shows that some artists do change
and adapt their brand identity as present day progresses and other
styles become more popular.
Representation of genre
Colours - Within my music product there aren't many colours that really stand out to the audience, it is just
filmed in a regular urban area that shows off nothing significantly beautiful or otherwise, whereas in the
digipak and magazine advert the colours that stand out most are red and possibly blue, however red connotes
danger, as the tempter's are also sinister creatures and could be assumed dangerous. I have also used a lot of
black within my digipak and advert. Due to the nature of the tempters I believe that black was one of the
better colours to use as a background as it shows off the masks in a spooky fashion of which I prefer to a
brighter colour because it enables my to use a shadowy look on the masks. The representation of the genre
that I am using can be taken in different directions as there is no solid view on what represents the rock genre
due to there being many different types.
Images - The images I used to represent the rock genre are essentially just the Guy Fawkes masks in my digipak
and magazine advert which also symbolise anonymity, here I believe these are good uses of imagery to
encourage the audience to watch the video, I also used the idea of different materials to represent the higher
and lower class in the digipak, here I used ribbon for the higher class to represent superiority over the lower
class who had string instead.
Text - The text I used was in different fonts, here I also used the different fonts to represent an upper and lower
class on the artist's name "Cage the Elephant" and I think the use of different fonts does quite suit the rock
genre well because it connotes diversity and different choice of which there is plenty of in the rock genre.
Representation of genre continued
Locations - The locations that we used within our music video don't exactly represent the rock genre, but more
a representation of class out of anything else, this is because of the storyline we decided to take instead of a
representation of rock.
Actors - The actors within the music video do not represent the rock genre either, as they do not wear any
stereotypical rock clothing or jewellery e.g. piercings on their lips etc. or dyed hair, neither do the actors wear
much black clothing, although this could also be because we have not included any band performance scenes
which would have been more of a representation of the rock genre.
Props - There are two props which play a significant role in the music video, but not necessarily to represent
the rock genre, these are the Guy Fawkes masks which of course play a significant role in the storyline for the
music video. However there are no other props used in the music video that have a direct representation to
either the storyline or the rock genre in general, this is due to the lack of a band performance scene
which instead props used for representation of the rock genre would have been musical instruments.
Was there a theme/message?
In particular, there was a message across the three products which is of the masks, originally
symbolising anonymity as shown below, but are also supposed to symbolise the upper and lower
class e.g. with the digipak the upper class mask is set in a higher position than the other, has
ribbon instead of string etc. within the magazine advert this is not as well seen, but in the music
video the costume also shows this off, with the lower class tempter wearing a hoodie and sweat
pants, and the upper class tempter wearing a suit.
Overall, how effective are they as a
The effectiveness of the three products as a combination do show some great
similarities between the video, advert and digipak such as the masks, font and text
colour being the main two similarities, so this makes brand identity a strong
influence and effect over the three final products. The effectiveness of brand identity
shows in other artist’s work and advertising e.g. Rihanna's magazine advertisement
shows off her face so that people know who she is and what she looks like:
One of the reasons of why she is famous is because of brand identity, being her face
is put on the advertisement and albums as shown below.
I believe that the three products promote the song more than the actual artist due to the main image of
representation being the Guy Fawkes masks, so this could be an option to improve, but mainly the masks are there
as a form of brand identity, an example of this is the artist Deadmau5 who uses a particular mask shown below as a
form of brand identity, this then enables audiences to recognise his music or his videos. And that is the general idea
of what we did.