A concise visual account how a right-brain, zero-gravity thinker and creative catalyst can accelerate innovation and brand regeneration.

1. Finally, an answer to the age-old question:
So... what do you do?

2. I make strategy visible.
!

3. I am a creative catalyst.

4. I respond to marketing and consumer insight challenges
by cutting through the fuzzy front-end of innovation
with leapfrog thinking and right-brain speed.

5. I exceed client expectations by delivering
breakthrough, emotion-based solutions to their marketing strategies.

6. I create what Gallo calls brandcepts
that give shape to discovery and learning
throughout the innovation or regenerative process.
My concept work strives to
iCing
v i n e y a r d s
Blue Ribbon define the future from the future.
v i n e y a r d s
Often, the results appear outrageous at first
since they are the products of zero-gravity thinking.
Petit Shiraz
2009
“ one sweet finish”
Petit Shiraz
2009
HumMmingbird
vineyards
takes the cake... every time!
SMACK!
Petit Shiraz
2009
{Nectar off the vine.} Petit Shiraz
2009
“The wine you love to love”

7. This kind of thinking can re-imagine
an existing brand’s image and identity
through copy, naming and design strategies
that give it new meaning.

8. Rapid development of schematics* accelerates
a client’s understanding of the emotional triggers that
will succeed in making meaning through unique brand storytelling.

9. Institutions resist change,
even the language of change, both of which disrupt
the status quo in successful companies.
Yet, innovation = change.
Zero gravity thinkers who are outside the organization foster innovation
by mitigating lost opportunity inherent in “group think” and “expert think."
We function as devil’s advocates. We clarify the brand experience,
champion the articulation of vision, and visualize progress in
the development process by creating branding scenarios.
We answer the question:
“What does the future look like?”

10. I’ve had lots of practice pumping emotion into brands...

11. ... with lots of success along the way.!
“Kirk, thanks so much for sharing the slide show that you presented at the New York Stationery Show.
What an amazing portrayal of the importance of brand and the consistency of the way it is used. It
describes in a very compelling way the importance of being very purposeful and clear about brand
articulation... Thanks so much for all that you are doing to elevate our purposeful use of the brand. It
has so much more personality and warmth as a result! Don Hall (CEO, Hallmark)
... we would not be anywhere near this point
without your vision and creative mind pushing this forward
into worlds we could never have imagined. Doug Munk, Nestlé!
!
Thanks again for all your tremendous work
and especially your creative energy.
You have exceeded all our expectations… Laura Yeghnazar, Nestlé!
This is great thinking! thank you so much for the work.
I like where you are heading...an intriguing conceptual area.
... Julie Fisher, E&J Gallo!

12. J Kirk Davis Consulting Inc!
kirk@jkirkdavis.com!
816-651-1761!
!
Incredible ROI...

13. ... from the most creative person on the planet. *
* Evan Schlessinger, President, The Springboard Company, Los Angeles, June 2009

14. What s on YOUR mind?!