Jessica J. Peterson, Ph.D.
2 SlideShares 17 Followers 86 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Greater Chicago Area United States
Beruf
Director of Digital Strategy and UX
Branche
Technology / Software / Internet
Webseite
http://gohealthinsurance.com
Info
Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.
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Tags
ia health insurance choice architecture ux health
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Präsentationen

(2)

UXStrategy Chicago Meetup, February 25, 2015

Vor 9 Jahren • 377 Aufrufe

WIAD Chicago 2015: Choice Architecture for Happier Decision-Making

Vor 8 Jahren • 615 Aufrufe

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Personal Information
Unternehmen/Arbeitsplatz
Greater Chicago Area United States
Beruf
Director of Digital Strategy and UX
Branche
Technology / Software / Internet
Webseite
http://gohealthinsurance.com
Info
Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.
Tags
ia health insurance choice architecture ux health
Mehr anzeigen