SlideShare a Scribd company logo

Radio craig swimm (2 7-12)

•Download as PPT, PDF•
•
John Garvey
John Garvey
Spiritual
1 of 6
Radio Creative Presented by Craig Swimm VP/Cumulus Media Springfield [email_address]
Outline 1-Introduction 2-How I got into Radio. 3-How many people listen to Radio? 4-What is your favorite type music? 6-How do you hear about new music? 7-Future of radio and music. 8-What’s a radio commercial? 9-Writing a commercial for Yankees for ESPN
 
 
What Makes Great Radio commercial? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New York Yankee Spot Radio Copy Client: New York Yankees Length:30 11 font 9 lines of copy ESSENTIALS Attention-Getting Opening Qualify target audience What is the audience supposed to do? Why? Leave them with a slogan or thought

Recommended

Analysis of questionnaire
Analysis of questionnaireAnalysis of questionnaire
Analysis of questionnairefaerbs
 
Audience research exel
Audience research exelAudience research exel
Audience research exelhayley5689
 
Lo4 pro forma
Lo4 pro forma Lo4 pro forma
Lo4 pro forma olibrandon
 
Paper Converting
Paper ConvertingPaper Converting
Paper ConvertingMethod Machine Works
 
Zanetti fallon social media (3 4-12)
Zanetti fallon social media (3 4-12)Zanetti fallon social media (3 4-12)
Zanetti fallon social media (3 4-12)John Garvey
 
PROOFF at Superstudio Piu, MILAN 2009
PROOFF at Superstudio Piu, MILAN 2009PROOFF at Superstudio Piu, MILAN 2009
PROOFF at Superstudio Piu, MILAN 2009torriens
 
Media and marketing for middle school overview (1-10-12)
Media and marketing for middle school overview (1-10-12)Media and marketing for middle school overview (1-10-12)
Media and marketing for middle school overview (1-10-12)John Garvey
 
Radiocreativezanettioverview
RadiocreativezanettioverviewRadiocreativezanettioverview
RadiocreativezanettioverviewJohn Garvey
 

Recommended

Analysis of questionnaire
Analysis of questionnaireAnalysis of questionnaire
Analysis of questionnairefaerbs
 
Audience research exel
Audience research exelAudience research exel
Audience research exelhayley5689
 
Lo4 pro forma
Lo4 pro forma Lo4 pro forma
Lo4 pro forma olibrandon
 
Paper Converting
Paper ConvertingPaper Converting
Paper ConvertingMethod Machine Works
 
Zanetti fallon social media (3 4-12)
Zanetti fallon social media (3 4-12)Zanetti fallon social media (3 4-12)
Zanetti fallon social media (3 4-12)John Garvey
 
PROOFF at Superstudio Piu, MILAN 2009
PROOFF at Superstudio Piu, MILAN 2009PROOFF at Superstudio Piu, MILAN 2009
PROOFF at Superstudio Piu, MILAN 2009torriens
 
Media and marketing for middle school overview (1-10-12)
Media and marketing for middle school overview (1-10-12)Media and marketing for middle school overview (1-10-12)
Media and marketing for middle school overview (1-10-12)John Garvey
 
Radiocreativezanettioverview
RadiocreativezanettioverviewRadiocreativezanettioverview
RadiocreativezanettioverviewJohn Garvey
 
Media work final final
Media work final final Media work final final
Media work final final KhadijaAwad
 
Task 6
Task 6Task 6
Task 6niksssp
 
What is COSY Presentation
What is COSY PresentationWhat is COSY Presentation
What is COSY PresentationKristen Havens
 
Radio campaign project
Radio campaign projectRadio campaign project
Radio campaign project"Ashleigh "Peyton"" Mooneyhan
 
What is wsjm news talk
What is wsjm news talkWhat is wsjm news talk
What is wsjm news talkKristen Havens
 
Audience research
Audience researchAudience research
Audience researchAzakria
 
Audience Research
Audience ResearchAudience Research
Audience ResearchAzakria
 
Radio show podcast fmp pitch
Radio show podcast fmp pitchRadio show podcast fmp pitch
Radio show podcast fmp pitchjoebunker90
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formaNicola Kilgallon
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formaCourtney Day
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formaCourtney Day
 
Question 5
Question 5Question 5
Question 5SamMorgan2398
 
White noise radio survey analysis
White noise radio survey analysisWhite noise radio survey analysis
White noise radio survey analysisaprilgreenwood
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategiesLea Valley Media
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyLea Valley Media
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formashannon18
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formashannon18
 
Exam style questions Music
Exam style questions MusicExam style questions Music
Exam style questions MusicRafaelPerezOlivan
 
Evaluation answer 3
Evaluation answer 3Evaluation answer 3
Evaluation answer 3michaelphilips
 
Primary Research
Primary ResearchPrimary Research
Primary Researchtj_salango
 
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证jdkhjh
 
Understanding Jainism Beliefs and Information.pptx
Understanding Jainism Beliefs and Information.pptxUnderstanding Jainism Beliefs and Information.pptx
Understanding Jainism Beliefs and Information.pptxjainismworldseo
 

More Related Content

Similar to Radio craig swimm (2 7-12)

Media work final final
Media work final final Media work final final
Media work final final KhadijaAwad
 
What is COSY Presentation
What is COSY PresentationWhat is COSY Presentation
What is COSY PresentationKristen Havens
 
What is wsjm news talk
What is wsjm news talkWhat is wsjm news talk
What is wsjm news talkKristen Havens
 
Audience research
Audience researchAudience research
Audience researchAzakria
 
Audience Research
Audience ResearchAudience Research
Audience ResearchAzakria
 
Radio show podcast fmp pitch
Radio show podcast fmp pitchRadio show podcast fmp pitch
Radio show podcast fmp pitchjoebunker90
 
White noise radio survey analysis
White noise radio survey analysisWhite noise radio survey analysis
White noise radio survey analysisaprilgreenwood
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formashannon18
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro formashannon18
 
Primary Research
Primary ResearchPrimary Research
Primary Researchtj_salango
 

Similar to Radio craig swimm (2 7-12) (20)

Media work final final
Media work final final Media work final final
Media work final final
 
Task 6
Task 6Task 6
Task 6
 
What is COSY Presentation
What is COSY PresentationWhat is COSY Presentation
What is COSY Presentation
 
Radio campaign project
Radio campaign projectRadio campaign project
Radio campaign project
 
What is wsjm news talk
What is wsjm news talkWhat is wsjm news talk
What is wsjm news talk
 
Audience research
Audience researchAudience research
Audience research
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
Radio show podcast fmp pitch
Radio show podcast fmp pitchRadio show podcast fmp pitch
Radio show podcast fmp pitch
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Question 5
Question 5Question 5
Question 5
 
White noise radio survey analysis
White noise radio survey analysisWhite noise radio survey analysis
White noise radio survey analysis
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Lo4 pro forma
Lo4 pro formaLo4 pro forma
Lo4 pro forma
 
Exam style questions Music
Exam style questions MusicExam style questions Music
Exam style questions Music
 
Evaluation answer 3
Evaluation answer 3Evaluation answer 3
Evaluation answer 3
 
Primary Research
Primary ResearchPrimary Research
Primary Research
 

Recently uploaded

原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证jdkhjh
 
Understanding Jainism Beliefs and Information.pptx
Understanding Jainism Beliefs and Information.pptxUnderstanding Jainism Beliefs and Information.pptx
Understanding Jainism Beliefs and Information.pptxjainismworldseo
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Mangal Maseeh
 
Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...
Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...
Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...baharayali
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Mangal Maseeh
 
Study of the Psalms Chapter 1 verse 1 by wanderean
Study of the Psalms Chapter 1 verse 1 by wandereanStudy of the Psalms Chapter 1 verse 1 by wanderean
Study of the Psalms Chapter 1 verse 1 by wandereanmaricelcanoynuay
 
Seerah un nabi Muhammad Quiz Part-1.pdf
Seerah un nabi Muhammad Quiz Part-1.pdfSeerah un nabi Muhammad Quiz Part-1.pdf
Seerah un nabi Muhammad Quiz Part-1.pdfAnsariB1
 
Asli amil baba in Karachi Pakistan and best astrologer Black magic specialist
Asli amil baba in Karachi Pakistan and best astrologer Black magic specialistAsli amil baba in Karachi Pakistan and best astrologer Black magic specialist
Asli amil baba in Karachi Pakistan and best astrologer Black magic specialistAmil Baba Mangal Maseeh
 
Amil baba in uk amil baba in Australia amil baba in canada
Amil baba in uk amil baba in Australia amil baba in canadaAmil baba in uk amil baba in Australia amil baba in canada
Amil baba in uk amil baba in Australia amil baba in canadaamil baba kala jadu
 
Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...
Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...
Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...baharayali
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiAmil Baba Naveed Bangali
 
Tremble song lyrics Powerpoint church music
Tremble song lyrics Powerpoint church musicTremble song lyrics Powerpoint church music
Tremble song lyrics Powerpoint church musicmaynjc
 
Unity is Strength 2024 Peace Haggadah + Song List.pdf
Unity is Strength 2024 Peace Haggadah + Song List.pdfUnity is Strength 2024 Peace Haggadah + Song List.pdf
Unity is Strength 2024 Peace Haggadah + Song List.pdfRebeccaSealfon
 
Sawwaf Calendar, 2024
Sawwaf Calendar, 2024Sawwaf Calendar, 2024
Sawwaf Calendar, 2024Bassem Matta
 
A Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
A Costly Interruption: The Sermon On the Mount, pt. 2 - BlessedA Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
A Costly Interruption: The Sermon On the Mount, pt. 2 - BlessedVintage Church
 
Do You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptxDo You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptxRick Peterson
 
No 1 astrologer amil baba in Canada Usa astrologer in Canada
No 1 astrologer amil baba in Canada Usa astrologer in CanadaNo 1 astrologer amil baba in Canada Usa astrologer in Canada
No 1 astrologer amil baba in Canada Usa astrologer in CanadaAmil Baba Mangal Maseeh
 

Recently uploaded (20)

原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
原版1:1复刻莫纳什大学毕业证Monash毕业证留信学历认证
 
Understanding Jainism Beliefs and Information.pptx
Understanding Jainism Beliefs and Information.pptxUnderstanding Jainism Beliefs and Information.pptx
Understanding Jainism Beliefs and Information.pptx
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...
Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...
Topmost Black magic specialist in Saudi Arabia Or Bangali Amil baba in UK Or...
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
Study of the Psalms Chapter 1 verse 1 by wanderean
Study of the Psalms Chapter 1 verse 1 by wandereanStudy of the Psalms Chapter 1 verse 1 by wanderean
Study of the Psalms Chapter 1 verse 1 by wanderean
 
Seerah un nabi Muhammad Quiz Part-1.pdf
Seerah un nabi Muhammad Quiz Part-1.pdfSeerah un nabi Muhammad Quiz Part-1.pdf
Seerah un nabi Muhammad Quiz Part-1.pdf
 
St. Louise de Marillac: Animator of the Confraternities of Charity
St. Louise de Marillac: Animator of the Confraternities of CharitySt. Louise de Marillac: Animator of the Confraternities of Charity
St. Louise de Marillac: Animator of the Confraternities of Charity
 
🔝9953056974🔝!!-YOUNG BOOK model Call Girls In Pushp vihar Delhi Escort service
🔝9953056974🔝!!-YOUNG BOOK model Call Girls In Pushp vihar Delhi Escort service🔝9953056974🔝!!-YOUNG BOOK model Call Girls In Pushp vihar Delhi Escort service
🔝9953056974🔝!!-YOUNG BOOK model Call Girls In Pushp vihar Delhi Escort service
 
Asli amil baba in Karachi Pakistan and best astrologer Black magic specialist
Asli amil baba in Karachi Pakistan and best astrologer Black magic specialistAsli amil baba in Karachi Pakistan and best astrologer Black magic specialist
Asli amil baba in Karachi Pakistan and best astrologer Black magic specialist
 
Amil baba in uk amil baba in Australia amil baba in canada
Amil baba in uk amil baba in Australia amil baba in canadaAmil baba in uk amil baba in Australia amil baba in canada
Amil baba in uk amil baba in Australia amil baba in canada
 
Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...
Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...
Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...
 
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in KarachiNo.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
No.1 Amil baba in Pakistan amil baba in Lahore amil baba in Karachi
 
young Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort service
young Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort serviceyoung Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort service
young Whatsapp Call Girls in Adarsh Nagar🔝 9953056974 🔝 escort service
 
Tremble song lyrics Powerpoint church music
Tremble song lyrics Powerpoint church musicTremble song lyrics Powerpoint church music
Tremble song lyrics Powerpoint church music
 
Unity is Strength 2024 Peace Haggadah + Song List.pdf
Unity is Strength 2024 Peace Haggadah + Song List.pdfUnity is Strength 2024 Peace Haggadah + Song List.pdf
Unity is Strength 2024 Peace Haggadah + Song List.pdf
 
Sawwaf Calendar, 2024
Sawwaf Calendar, 2024Sawwaf Calendar, 2024
Sawwaf Calendar, 2024
 
A Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
A Costly Interruption: The Sermon On the Mount, pt. 2 - BlessedA Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
A Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
 
Do You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptxDo You Think it is a Small Matter- David’s Men.pptx
Do You Think it is a Small Matter- David’s Men.pptx
 
No 1 astrologer amil baba in Canada Usa astrologer in Canada
No 1 astrologer amil baba in Canada Usa astrologer in CanadaNo 1 astrologer amil baba in Canada Usa astrologer in Canada
No 1 astrologer amil baba in Canada Usa astrologer in Canada
 

Radio craig swimm (2 7-12)

  • 1. Radio Creative Presented by Craig Swimm VP/Cumulus Media Springfield [email_address]
  • 2. Outline 1-Introduction 2-How I got into Radio. 3-How many people listen to Radio? 4-What is your favorite type music? 6-How do you hear about new music? 7-Future of radio and music. 8-What’s a radio commercial? 9-Writing a commercial for Yankees for ESPN
  • 3.  
  • 4.  
  • 5.
  • 6. New York Yankee Spot Radio Copy Client: New York Yankees Length:30 11 font 9 lines of copy ESSENTIALS Attention-Getting Opening Qualify target audience What is the audience supposed to do? Why? Leave them with a slogan or thought