An overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application.
31. Viral Loops Are: Self-Spreading They use existing social mechanisms
32. Viral Loops Are: Self-Spreading They use existing social mechanisms You trust your friends
33. Viral Loops Are: Self-Spreading They use existing social mechanisms You trust your friends You want to do what your friends do
34. Viral Loops Are: Self-Spreading They use existing social mechanisms You trust your friends You want to do what your friends do Telling your friends about something new makes you cool
89. Examples Ebay Attract: extremely strong Capture: extremely strong Spread: very weak Grow: nothing. Nada. Zilch. Maybe this is their problem
90. Examples Ebay Attract: extremely strong Capture: extremely strong Spread: very weak Grow: nothing. Nada. Zilch. Maybe this is their problem They should be Groupon
96. Examples Twitter Attract: moderately strong Capture: strong Very few off ramps Spread: moderate Grow: moderate
97. Examples Twitter Attract: moderately strong Capture: strong Very few off ramps Spread: moderate Grow: moderate Off Ramp: too much noise
98. Examples Twitter Attract: moderately strong Capture: strong Very few off ramps Spread: moderate Grow: moderate Off Ramp: too much noise Use Kills Use
112. Build a Viral Loop Phase 1: Attract Make your usefulness obvious
113. Build a Viral Loop Phase 1: Attract Make your usefulness obvious Sign up should be insanely easy
114. Build a Viral Loop Phase 1: Attract Make your usefulness obvious Sign up should be insanely easy Sign up is a big Off Ramp
115. Build a Viral Loop Phase 1: Attract Make your usefulness obvious Sign up should be insanely easy Sign up is a big Off Ramp Use Facebook Connect, etc.
116. Build a Viral Loop Phase 1: Attract Make your usefulness obvious Sign up should be insanely easy Sign up is a big Off Ramp Use Facebook Connect, etc. Free
117. Build a Viral Loop Phase 1: Attract Make your usefulness obvious Sign up should be insanely easy Sign up is a big Off Ramp Use Facebook Connect, etc. Free Payment is an Off Ramp
118. Build a Viral Loop Phase 1: Attract Make your usefulness obvious Sign up should be insanely easy Sign up is a big Off Ramp Use Facebook Connect, etc. Free Payment is an Off Ramp Convince them, then let them pay for more
137. Worksheet: Attract Capture Spread Grow Don’t build your app until you have compelling features in all four columns.
138. Conclusion Plan your loop, then your product Cost of Acquisition Word of Mouse Use Drives Use Eliminate Off Ramps
139. Who the heck is this? Josh Jeffryes Creative Director at BusyEvent www.busyevent.com www.jjeffryes.com Jjeffryes.blogspot.com @jjeffryes jjeffryes@gmail.com Linkedin/jjeffryes www.meetup.com/design