The document proposes an online video and tablet extension to raise awareness of WhatsApp. The video parodies a news report about an epidemic of people living their lives exclusively through their smartphones. It would introduce an addicted user and a sociologist warning about the effects. An interactive advertorial covering the "epidemic" would include a quiz determining if a friend has the "disease" and promote WhatsApp.

1. Created by Jiri Jon and Patrick Temkin

2.  The Product: Whatsapp is an app allowing free
cross-platform communication
 The Target Audience: People 12-65, with basic
technological literacy, owning a smartphone
 The Key Objective: To raise awareness about the
product
 The Deliverables: online video with a tablet
extension

3.  The idea: A new epidemic struck the Earth –
the epidemic of texting – people basically
stopped living and live their lives only on
their smartphones.

4.  The video is a parody of news coverage covering
the spread of disease. The video also introduces
people from both side of the spectrum – an
addicted user, not seeing the problem and a
sociologist warning about the effects.
(stock image)

5.  In order to keep
consistent with the
video, we created and
advertorial to cover the
news of the epidemic.
 The upper right corner is
an interactive element. A
new page appears after
sliding with a finger.

6.  The newly displayed page
is a quiz to determine,
whether a friend of the
reader suffers from the
disease.
 After selecting and
submitting answers, the
reader finds on of three
possible results, each
followed with a copy
promoting Whatsapp.