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look.  there’s one now...
 
 
 
portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
portfolio? alexbeim .markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
 
portfolio? alexbeim .1+1
portfolio? alexbeim . 1+1=3
 
 
 
 
 
 
 
 
why? share  a vision
why? share   your  vision
why? share your vision UX insights & strategy, team, possibilities
disclaimer.
thank you. you’ve been  a wonderful audience
how?
how? blame the brazilians
 
 
 
 
 
 
 
 
 
 
how? blame the brazilians blame stewart
 
 
 
 
 
who?
who? person  with a vision
who? person with a vision connectedness
who? person with a vision connectedness vs.  disconnect
who? person with a vision korean. acadian/cajun.aboriginal indian.latin american. european.
who? person with a vision ice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma
who? person with a vision soulcarving .snowboard.surf. rockclimbing.  ocean diving/skydiving
who? person with a vision marine biologist. geneticist. ad exec. new media consultant.
who? person with a vision science.nature.tech.food.conv.
who? person with a vision geeky.techie.foodie.
who? person with a vision geeky.techie.foodie. observe.listen.learn.
who? person with a vision geeky.techie.foodie. observe.listen.learn.  be open
how?
how? teamwork
how? teamwork respect.
how? teamwork respect.   what’s the matter?
how? teamwork respect.   what’s the  matter ?
how? teamwork respect.   what’s the  matter ? people want/need to matter
 
 
 
 
 
music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam.stars.tgmt lalipuna.sigur ros.giaa
music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam .stars.tgmt lalipuna.sigur ros.giaa
 
healthy workplace?
healthy workplace? guns don’t kill people
healthy workplace? guns don’t kill people cubicles kill people
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
how?
how? teamwork insight.compassion.leadership.
how? blast radius.organic.tribalDDB insight.compassion.leadership.
how? blast radius.organic.tribalDDB creative director.
how? blast radius.organic.tribalDDB creative director. UX.innovation
how? blast radius.organic.tribalDDB creative director. UX.innovation AOL search & e.commerce
how? blast radius.organic.tribalDDB EVP/SVP/VP/Sr.Directors CEO/COO/CCO/CTO Director, UE
how? blast radius.organic.tribalDDB CD/ACD/AD/BA usability/IA/content/design 40/5
what? team building/re.vitalizing respect.listen.empower.
portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
portfolio? alexbeim.mark w allace samdallyn.julieyoo.pablomarques kayepuhlmann.fabi o costa markury.colleendecou r cey andrewdaniel.mar k schulze
AOL search: 2004/2005/2006 e.commerce: shopping/travel portal/mobile/autos/video/kids
search (culture)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
shopping (culture)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
travel search (culture)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
about (culture)
[object Object],michael skoletsky   Client Partner robert hartt   Business Development robin forbes   Client Director peter jin hong   Group Creative Director
[object Object],wendy boswell Web Search, about.com guide  reviews/recommendations
 
 
[object Object],ease of use, relevant, organized & accessible, cool features... worth checking out” “ –  about.com & searchenginewatch.com, 2005
[object Object],AOL gets highest conversion rates – beats out Google, MSN, and Yahoo” “ –  DMN news, feb.2006
[object Object],...music to our ears” “ –  Director, AOL Search
[object Object]
[object Object],clutter   clean it up branding   improve it navigation   improve it relevancy   improve it
[object Object],every page is a front door
[object Object],article page guide page
[object Object],article page > tagging guide page > blog
[object Object],article page > tagging guide page > blog clippings > memory
[object Object],url: homebuying.about.com
[object Object],questions.  insights. approach.
[object Object],2 sec.  34 years
[object Object]
[object Object]
[object Object]
[object Object],what’s  ‘about’  about?
[object Object],passionate people in the know talking to real people about things they want to know
[object Object],passionate  people  in the know talking to real people about things they want to know
[object Object],conversation
[object Object],rules. expectations. language. conversation attraction. loyalty
[object Object],rules. expectations. language. conversation attraction. loyalty
[object Object],passionate  people  in the know talking to real people about things they want to know
[object Object],what’s this about? people.  real people.
[object Object],what’s this about? me.  about my life.  my world.
[object Object],what’s home buying about? what’s butter chicken about? what’s deporting geese about?
[object Object],url: homebuying .about.com
[object Object],url: whats. homebuying .about.com
[object Object],[object Object],complicated
[object Object],[object Object],issues.
[object Object],[object Object],biology/psychology cultural anthropology
[object Object],dr. wu
[object Object],“ What information consumes is rather obvious: it consumes the attention of the recipients.  Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” –  herb simon (nobel prize winner - economics & father of A.I.)
[object Object],“ the tyranny of choice” –  edward tufte
[object Object],“ i can’t take this anymore!” –  everybody else
[object Object],if i can’t  ‘see’  it... i can’t use it
[object Object],font: uniform, 10-12, contrast typography: reading width, synopsis
[object Object],navigation 3,5,8  (7 +/- 2 menu elements) scan-ability 3,5,8  (dereases after 8-16)
[object Object],publishing, books, magazines
[object Object],please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me  please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me
 
[object Object],flick’r share/tag/blog del.icio.us tag/share/blog
[object Object],about’ r
[object Object],a.bo.ut
[object Object],passionate  people  in the know talking to real people about things they want to know
[object Object],[object Object]
 
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],fear.  suspicion.  worry. first impressions
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
[object Object],validate.  orient. decisions... decisions...
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
[object Object],lost? or keep going...
 
 
[object Object],advertising is our friend
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
[object Object],engage, connect, save for later
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
 
 
[object Object]
 
 
[object Object]
 
 
 
 
 
 
 
 
x6 x6
[object Object],[object Object],[object Object],–  ron woodall, ad guru/yoda
 
 
 
questions?
thx :)

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