ADVERTISEMENT AGENCIES

1. Presented by jincy joy
ADVERTISING AGENCY

2. INTRODUCTION
 Advertising agency is an independent organisation that
provides one or more specialised advertising and promotion
related services to assist companies in developing
,preparing and executing their advertising and other
promotion programmes.
 larger and medium sized companies usually use an
advertising agency

3.  An advertising agency or ad agency is a
service business dedicated to creating, planning and
handling advertising for its clients.
 An Advertising Agency or ad agency is a service provider
that works for clients to create an effective and goal oriented
advertising campaign aimed at representing the Company
positively in the eyes of its target customers.

4. Primary services of Advertising
agencies
 complete a marketing analysis
 develop an advertising plan
 prepare a creative strategy
 create advertising executions
 develop and implement a media plan
 handle billing and payments
 integrate other marketing communications

5. Beginning advertising agencies developed
1840- commission basis to sell space in newspapers
1870-Charles Austin began writing ads for anyone who wanted
them.
1917-newspaper publishers set 15 percent as the standard
agency commission.
 The major changes in the structure, functioning and the
range of service provide by advertising agencies evolved
mainly in the later of the 20th century.
1980- there was a wave of acquisitions and mergers of ad
agencies and support organisation to form super- agencies.

6. Examples of Top Advertising Agencies
 Ogilvy & Mather- Hutch (Vodafone), Cadbury, Asian
Paints and Fevicol.
 JWT, J Walter Thompson- Nestle, Bayer, Ford, Nokia and
Unilever.
 Mudra Communication-Neutrogena, HBO, Philips,
Reliance NetConnect, Big Bazaar.
 FCB Ulka Advertising Ltd-Tata Indicom, Whirlpool, Zee
Cinema, Santoor, Sunfeast and Amul.
 Grey Worldwide (I) Pvt. Ltd- Hero Honda, Maruti
Suzuki, Nestle, Ambuja Cement, UTV, P&G and Godrej.

7. An advertising agency may have personnel that include
writers , artist media specialists etc. to help client to
market there product and services . They provide their
client with services of highly skilled specialists in there
chosen fields.