This document discusses several emerging technologies and trends that will impact IT strategies in 2015 and beyond. It begins by noting that technologies are advancing rapidly and could potentially help or harm humanity. Several themes are then discussed, including the growing importance of design thinking for innovation, the hyperconnected economy and on-demand business models, the Internet of Things, and the "re-enterprization" of IT through platforms and ecosystems. The document emphasizes that IT strategies must focus on engaging customers through emotional experiences and bonding systems, while also governing systems securely through architecture and risk management.
7. Paul Otellini, ex-CEO at Intel was asked :
“What is going to be obsolete next?
Otellini responded:
“Ignorance.”
IT purposeful ignorance:
• Rather be ignorant than challenge and acknowledge a truth about reality.
• IT thinks they understand all things
• Challenging one's beliefs is difficult.
• It is difficult to admit that current views are subject to change - any of them could be incorrect.
What is IT “purposeful ignorance” ?
10. WE WILL TRY TO ANSWER THE FOLLOWING :
• How customers will interact with:
• Marketplace ? specific organizations?
• How employees will deliver goods and services?
• How IT will support both of these groups?
• What does/should IT look like?
• 'Re-enterprization' of IT Taking Place?
• What steps should IT take?
• What elements define and differentiate CIOs:
• Conservative CIO
• Modern CIO
• Early adopter CIO
16. The Hyperconnected Economy
•When consumers overtook businesses (2013) as
the main buyers of technology rules began to
change:
• Download speeds have increased by a factor of 12,000
• Data rates have dropped to a few agurot per megabyte
• Wi-Fi in homes and offices
• Mobility adds computing power from the cloud.
• Everything has an IP address and is connected and can be
accessed by an APP.
•Individuals are equipped with two brains:
•one inside their heads,
•the other carried around in their hand
• (but hyperconnected to the world around them)
16
18. Our “hyperconnected” Consumer can be a “on-demand” freelancer
•On-demand Economy divides between
•people who have money but no time and people who have time but no
money and provides for these two groups to trade with each other
•On-demand Companies exploit low transaction costs :
•Now that most people carry computers in their pockets
•The transaction costs involved in finding people to do things can be pushed
a long way down.
•On-demand Economy is the result of pairing “freelance”
workforce (through the smartphone-APP) with their underused
capacity to the demand/needs:
•This applies not just to people’s time, but also to assets
•The “on-demand economy” is a continuation of the “sharing economy”
18
27. 'Re-enterprization' of IT: Internet of Corporate Things
1. IP Devices
a. Mobile APPS
b. Embedded systems
c. PCs (workstations)
d. ATMs
e. Other “connected products”
2. Secure communications
3. Inside the firewall:
a. enterprise software,
b. analytics
c. IT services and operations
d. Development platforms
e. Security
4. Outside the firewall communications
a. Cloud operations
b. Cloud platform
c. Cloud development
d. Cloud applications
e. security
27
38. IT v3.0 is really an exchange of tech innovation
38
39. Start building “customer journeys”
39
IT needs to
stop thinking from the inside out
start thinking from the outside in
INNOVATE from the outside in, close to the customer
IT needs to
stop thinking from the inside out
start thinking from the outside in
INNOVATE from the outside in, close to the customer
40. lifetime experience…
from the first time they go to our
web site through the last time they
ever use one of our cars and decide
not to be a member any more.
We map that cycle and follow it.
Scott Griffith, CEO Zipcar
Zip car maps “lifetime” customer journeys
45. Engagement systems require amazonification of companies
45
only source of competitive advantage
is the one that can survive technology-fueled disruption:
obsession with customer experience (and service)
46. How does the client relationship work
46
2000-2005
2006-2014
2014-20XX
48. IT is divided in many distinct “worlds”
48
Emotion-Based Systems
49. Business (not consumers) adopters of IoT
49
• IT is responsible for everything with an IP
address
• IoT are not only IP addressable artifacts but data
input/output devices that IT has to collect and
organize for a “purpouse”
• IT is responsible for producing INTELLIGENCE
from them
60. 2015-16 trend toward core-systems modernization
60
HUB is driving the need for more
agile and sophisticated core systems
(that can support more extensive use of data).
“Systems of records”
• were not architected in a way that was suited
for standard APIs.
• At the time they were designed no one was
doing analytics or connecting to mobile
APPs.
64. Apps and applications are two very different expressions of software
64
The defining characteristic of an APP is its reduced functional presence.
APPS do less than applications.They solve magical moments.
That is their goal
Transaction layer
Differentiation layer
Innovation layer
IT department up to 2014
Transaction layer
Differentiation layer
Innovation layer
IT department after 2014
67. Also Mobile apps have to pass the “toothbrush test”
67
"toothbrush test“
"Is this something you will use once or twice a day,
and does it make your life better?"
69. ...now some apps are disappearing altogether...
WUTFoursquare Swarm Runkeeper Breeze Dark Sky
We’re entering the age of apps as service layers.
These are apps you have on your phone but only open when you
know they explicitly have something to say to you.
They aren’t for ‘idle browsing,’ they’re purpose-built &
informed by contextual signals like hardware sensors,
location, history of use & predictive computation.
41Source: Matthew Panzarino, Techcrunch.
Evolution of Apps Internet Unbundling = RiseOf Invisible App
77. IT Strategic Plan 2015-2021 (example)
77
Server &
Storage
Virtualization
Distributed
Virtualization
Cloud
Architecture
On-premises
Cloud
Services
by “choice”
Up to
2012
2014-17 2017-19 2019-on2012-14
Open Source
Converged
Infrastructure
78. New Computer Services Form ?
What’s new in the “cloud” model ?
Acquisition Model:
Based on purchasing of
services
Business Model:
Based on pay for use
Access Model:
Over the Internet to
ANY device
Technical Model:
Scalable, elastic, dynamic,
multi-tenant, & sharable
Gordon Bell
78
85. IT Strategy needs IT Architecture Governance
85
IT needs to create and maintain a strong
architecture governance function
to ensure that each project is consistent with
the overall 2020 technology direction
86. Risk in IT is not limited to information security
86
IT-related risks:
• Late project delivery
• Not achieving enough value from IT
• Compliance
• Misalignment
• Obsolete or inflexible IT
architecture
• IT service delivery problems
• Etc.
88. “When something online is free, you’re not the customer, you’re the product.”
“When something online is free, you’re not the customer,
you’re the product.”
(advertisers are the clients, and the users enjoying free content
are what’s being sold)
Online free services usually make money by extracting lots of
data from users — and then selling that data, or using it for
targeted availability of those users for advertising, to advertisers.
88
89. Reputation Economy: online reputation
89
Your online reputation is how others see you when they
look for you online. Online reputations are fast becoming
THE most valuable currency of the 21st century.
Online reputation : includes news articles, blog posts,
social media profiles, “people search” sites, public records,
Wikipedia articles, automatically generated content,
photos, videos—anything. Do you really want to let
someone else define your reputation?
Put out the content that tells your story:
the way you want it to be told