Cb Present

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Jimmi Garg

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Steven Gursten, auto attorney and safety advocate, will be speaking on “End Distracted Driving” at the January 18th, 2018 Mothers’ Council meeting. Texting while driving has become a safety crisis, but it is one that very few people know about. While it is not just a teen problem, reaching students and parents is vital to changing our culture of driving so that just like drunk driving, distracted driving will one day be socially unacceptable. The presentation will empower parents and students on how to end distracted driving. Steven Gursten has helped to develop the distracted driving presentation through EndDD.org that has now been seen by nearly 400,000 teens across the U.S. and Canada, including over 7,500 students in Michigan. Steve has given this presentation at high schools throughout Michigan. This important safety presentation is an eye-opening challenge to engage and empower students and parents to decide if their driving behaviors need to change. Students gain the skills to speak up while in a car full of potentially dangerous distractions – including friends, siblings and technology – so the driver can concentrate on driving safely. Parents learn how our children model our own driving behaviors in the car. Rationalizations for why we drive distracted are challenged and specific strategies for safe driving, and for helping our own teen drivers drive without distraction, are developed. Many of EndDD.org speakers are trial lawyers, like Steve, who have seen first-hand the devastation left behind from distracted driving car crashes. In this safety presentation, Steve shares from cases he has personally worked on where lives have been lost from distracted driving, and his outreach work and scholarship with Bonnie Raffaele, whose 17year old daughter Kelsey was tragically killed while texting. Kelsey became the driving force behind Kelsey’s Law, the law in Michigan that bans all cell phone use by teen drivers. Each and every one of us has the power to take lives if we make poor driving choices, but as parents we also have the power to save lives by becoming ambassadors for safe, distraction-free driving. For more information go to: www.EndDD.org

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JOURNAL OF CONSUMER MARKETING, VOL. 15 NO. 5 1998, pp. 435-448 © MCB UNIVERSITY PRESS, 0736-3761 435 Introduction There is a worldwide trend toward loyalty marketing. Companies in most industries are studying, evaluating or implementing loyalty strategies and programs aimed at cultivating strong relationships with their best customers. The reasons for this emphasis on loyalty are varied. Certainly, the proliferation and fragmentation of media options make it more difficult to reach and acquire new customers, placing an inordinate burden on companies to keep current customers happy. Beyond the media reach challenges, customer audiences are more busy and, as a result, less inclined to consume and interpret all the messages they receive. More households now have both adults working, leaving less time for the consumption of marketing messages. More managers in business are working long hours for a variety of reasons, leaving less time for the consumption of marketing messages aimed at their business. Loyalty marketing is a popular topic among marketers. The Direct Marketing Association, the world’s largest and foremost organization for direct marketing professionals, reports that the most heavily attended sessions at their annual conference and exhibition in 1997 were those sessions described as customer relationship management[1]. Marketers are searching for insight, solutions, examples and guidance. The problems they seek to solve are all the same: improve customer retention and maximize share of customer. In this article I will explore the various approaches to structuring customer loyalty strategies. I will also use some real-world examples to illustrate different approaches; but ultimately, what the reader will derive from this article is a consistent framework for developing a loyalty strategy and program. Terminology There are countless terms used to describe loyalty marketing. There is relationship marketing. There is frequency marketing. There is one-to-one marketing. There is customer-centric marketing. Every year there will be a few more terms, but I embrace loyalty marketing. Here is why. I ask companies this question. “What do you want to achieve?” The answers vary. Here is a sample dialog: Duffy, “What do you want to achieve?” Marketer, “Well, I want to build stronger, deeper relationships with my customers.” Duffy, “Why?” Marketer, “Because I want to build loyalty.” Duffy, “Aha! That’s it. What we seek to achieve here is loyalty. Loyalty is the business objective. Relationships, one-to-one, customer-centric and all the other terms are merely a means to an end. The end we seek is loyalty.” Marketer, “Exactly.” Customer loyalty strategies Dennis L. Duffy President of Cadmus Direct Marketing, Inc., Charlotte, North Carolina, USA The emphasis is on loyalty Structuring customer loyalty strategies That is why I embrace loyalty marketing as the best term to describe the strategy, regardless of the industry. I hear markete ...

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Cb Present

1. PRESENTATION ON FREQUENT FLIER JUNKIES Presented by: Neeti chowdhary, Charu sharma, Jimmi garg

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