1. Hi there, OMS folks. You seem chipper this morning. Emailing in Style presented by Jim Hitch Manager of Agency Relations, Emma The elements of an effective email strategy
2. presented by ‘ Start an email program’ has been our new years resolution for the last two (maybe four) years. We have a way to send email, but can never find the time to actually sit down and do it. We’ve been doing the same ol’ thing with our emails for a looong time. We’ve got a solid strategy, and we’re looking for more ideas.
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4. Why email marketing? It’s personal: A one-on-one conversation with a lot of people, all at one time. presented by It performs: $48.56 returned per dollar invested source: DMA, 2008 It’s popular: 67% of consumers believe that e-mail is “a great way for companies to stay in touch,” and 92% of U.S. adults have an email address. source: Ipsos/Habeas & PEW Internet, 2007
68. Long subject line Pricing your services, Emma's new blog, and our favorite resources... Short subject line A guide to pricing your email marketing services...
69. Winner: Long subject line (78% boost in clicks) Pricing your services, Emma's new blog, and our favorite resources... Loser: Short subject line A guide to pricing your email marketing services...
70. Begin the brilliantly insightful Q&A session now. No calculus questions, please. Hosted by Jim Hitch ( [email_address] ) :: more cool stuff :: Emma’s blog: www.myemma.com/blo g HTML Dos and Don’ts: www.myemma.com/designtips Emma’s Email Marketing Q&A: www.myemma.com/askemma This presentation online: www.slideshare.net/jimhitch