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How To Grow Your Business Using Social Media

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Hamill Associates Ltd
Hamill Associates Ltd

Ppt slides from our recent BrightTALK Webcast - 'Social Media for Sustained Business Growth'

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How to Grow Your Business Using Social Media Social Media for Sustained Business Growth Dr. Jim Hamill [email_address] Alan Stevenson [email_address] BrightTALK Webcast 30 th September, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object]
Introductions Jim www.energise2-0.com Alan
SM Opportunities and SME Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SM Opportunities and SME Progress ,[object Object],[object Object],[object Object],[object Object]
Webcast - Overview ,[object Object],[object Object],[object Object]
[object Object],[object Object]
SM Development Cycle
[object Object],[object Object]
Five Key Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluate Your SM Landscape ,[object Object],[object Object],[object Object]
Diversity of Social Media
Key Questions to Address ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Questions to Address ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your G e neric Social Media Strategy Generic SM Strategy Matrix High Industry Impact Low High industry impact/ Low strategic importance Strategic priority High industry impact/ High strategic importance High engagement strategy Low industry impact/ Low strategic importance Passive approach Low industry impact/ High strategic importance Industry leader Low High Strategic Importance
‘ Be Customer Led’ ,[object Object],[object Object],[object Object],[object Object]
www.mashable.com
Monitor the Conversations ,[object Object],[object Object],[object Object]
An Example
[object Object],[object Object]
The Essence of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Essence of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Essence of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance Measures - The ‘4Is’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Progress Audit ,[object Object],[object Object],[object Object],[object Object]
SM Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SM Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Readiness to Engage ,[object Object],[object Object]
Readiness to Engage Strengths Weaknesses List here the main SM strengths of your organisation e.g. strong brand, quality customer base, customers already active in Social Media etc. List here the main SM weaknesses of your organisation e.g. limited staff knowledge and understanding, resource issues, organizational mindset, influence/attitude of the IT Dept etc. Obstacles/Barriers Overcome Detail the main obstacles and barriers for your organisation. Indicate how barriers will be overcome, including in-sourcing / out-sourcing options
[object Object]
Use a Simplified Balanced Scorecard ,[object Object],[object Object]
Social Media Balanced Scorecard ,[object Object],[object Object],[object Object]
Social Media Balanced Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy Map
Channel Action Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Successful SM Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Example
An Example
An Example
[object Object]
Monitor and Measure ,[object Object],[object Object],[object Object]
Monitor and Measure ,[object Object],[object Object],[object Object],[object Object]
Facebook Insights
Facebook Insights
Monitor and Measure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Merchant City, Glasgow
Monitor and Measure ,[object Object],[object Object],[object Object],[object Object]
Performance Measures - The ‘4Is’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Organization, Resource and People ,[object Object],[object Object]
Organization, Resource and People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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How To Grow Your Business Using Social Media

  • 1. How to Grow Your Business Using Social Media Social Media for Sustained Business Growth Dr. Jim Hamill [email_address] Alan Stevenson [email_address] BrightTALK Webcast 30 th September, 2010
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  • 3. Introductions Jim www.energise2-0.com Alan
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  • 15. Your G e neric Social Media Strategy Generic SM Strategy Matrix High Industry Impact Low High industry impact/ Low strategic importance Strategic priority High industry impact/ High strategic importance High engagement strategy Low industry impact/ Low strategic importance Passive approach Low industry impact/ High strategic importance Industry leader Low High Strategic Importance
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  • 32. Readiness to Engage Strengths Weaknesses List here the main SM strengths of your organisation e.g. strong brand, quality customer base, customers already active in Social Media etc. List here the main SM weaknesses of your organisation e.g. limited staff knowledge and understanding, resource issues, organizational mindset, influence/attitude of the IT Dept etc. Obstacles/Barriers Overcome Detail the main obstacles and barriers for your organisation. Indicate how barriers will be overcome, including in-sourcing / out-sourcing options
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